Universities dole out more than half of the revenue they collect from tuition in the form of discounts and financial aid in their efforts to attract students. The US average is 56 percent. If a private company discounted its products by more than half, it would probably go out of business. So why do colleges use this self-destructive business model that leaves many prospective students thinking college costs more than it does? We explore.

“College Uncovered” is made possible by Lumina Foundation.

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Credits:

Hosts: Kirk Carapezza & Jon Marcus

Supervising Editor: Megan Woolhouse

Editor: Jeff Keating

Executive Producer: Ellen London 

Mixing and Sound Design: David Goodman & Gary Mott

Theme Song and original music: Left-Roman

Artwork: Matt Welch 

Project Manager: Meiqian He

Consulting Producer and Head of GBH Podcasts: Devin Maverick Robins 

"College Uncovered" is a production of GBH News and The Hechinger Report.