Rand Fishkin is the co-founder and former CEO of Seattle technology company Moz, and in his seventeen years in the startup world, he's learned a thing or two about being an entrepreneur. He shares some of those stories — personal and professional — in his new book, Lost and Founder, out April 24. Rand joins us on this episode of the GeekWire Podcast to talk about his unwavering dedication to transparency, the lessons he's learned as a founder and even his recent departure from Moz to found a new company, SparkToro.