Louis is the co-founder and an evangelist for Sparkloop, which is a groundbreaking new platform that is helping entrepreneurs grow their newsletter by doubling and even tripling their subscribers.

Follow Louis on Twitter @louisnicholls_

Sparkloop is a simple referral program, that enables newsletter creators to give out prizes and incentives in exchange for referrals. In this conversation Louis and I talked about how Sparkloop was created, and why the simple interface is what allowed it to become the dominant product in the space today.

In addition, Louis and I went in depth about his process, his beliefs and his personal strategy.

Louis believes in focus. He doesn’t distract himself with shiny objects and prizes. He is all in on his commitment to growing Sparkloop.

In addition, we also spoke about the concept of deep work, and the balance between being focused on the work that moves the needle, while also giving yourself permission and space to do some of the tedious tasks that are required to run a business.

I loved speaking with Louis. He is building something big and I look forward to watching his continued success.