Nobody in the automotive industry trains the phone. That's exactly why I do.
In this episode I'm pulling back the curtain on the ONE skill that took me from selling investments cold over the phone for 12 years… to selling 50–60 cars a month consistently in the auto industry… to now training one of the BIGGEST automotive groups in the United States (over 100 dealerships) every single Tuesday, Wednesday, and Thursday on this exact framework.
I'm telling you the story of my very first month in the car business — how I walked in on the 16th, took ZERO lot ups, made 120–150 calls a day, and sold 21 cars to finish #1 on the board. No internet leads. No showroom traffic. Just the phone.
Then I'm breaking down the EXACT structure my mentor taught me — the structure I now teach inside dealerships across the country. I call it the CORE FOUR:
🎯 C — Control the call (from hello to the appointment, you drive)🎯 O — Open up their WHY (this is where elite reps separate from average)🎯 R — Relationship building (this is why people pay $1,800 MORE to buy from you)🎯 E — Earn the appointment (don't ask for it — earn it like you're on a Broadway stage)
You'll also hear:
→ Why 92% of buyers start online — and why that makes the phone MORE important than ever, not less→ The real reason no trainer, manager, or dealer principal teaches the phone (hint: most of them aren't good at it)→ How my reps are now closing customers who openly tell them "you're not the cheapest, but I like you the best"→ Why I would rather BUILD an elite salesperson than recruit one→ The 14-hour days, the cassette tapes, and the mentor who made me who I am→ How the phone has personally made me MILLIONS — and how it can do the same for you
If you're a salesperson who wants to break out… if you're a manager, GM, or dealer principal who knows your team is leaving deals on the table every time the phone rings… this episode is for you.
I am living proof this works. I've ran dealerships. I'm training dealerships. And I'd love to train YOU.
Share this with another salesperson. Share it with your dealership. Send it to your sales manager.
I love y'all. God bless. Believe in yourself — because I do. 🙏
00:00 — Why nobody in the auto industry trains the phone01:30 — My background: 12 years selling investments over the phone, 12 years selling cars03:00 — The story of my first month: 21 cars sold, ZERO lot ups06:00 — Why "lot ups" and inbound leads alone will keep you average08:00 — How a huge automotive group (100+ dealerships) found me on TikTok10:30 — What happens when you role-play 6+ hours a week as a dealership13:00 — Introducing the CORE FOUR14:00 — C: Control the call15:30 — O: Open up their WHY17:30 — R: Relationship building (and why people paid $1,800 MORE to buy from my reps)20:00 — E: Earn the appointment22:00 — Why 92% of buyers start online — and why that means the phone matters MORE24:30 — Why I'd rather BUILD elite reps than recruit them27:00 — The mentor who made me, and the cassette tape sessions that changed everything30:00 — How to work with me
