Love At First Search (formerly Social Slowdown)

In today's episode, I'm speaking with Tara Newman of The Bold Leadership Revolution about how to turn your business into a financial powerhouse.

One of the most important questions we ask ourselves is, "How much money do I need to make in my business?" Tara has a tool that can help us determine how much we need to pay ourselves and how much our business needs to make in order to support our financial goals.

And oftentimes the fastest path to being successful isn't necessarily to grow the biggest audience - so in this episode, we're talking about the importance of starting with people you already know.

For the full show notes, head to https://www.socialslowdown.com/

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I'm here today to encourage you to STOP giving personal access to your brain to others for free! Many women business owners are socialized and conditioned to serve others without receiving anything in return - and that can lead to burnout.

In this episode, I talk about three changes I've made in my business over the past couple of years to protect my time and attention - and I give you some advice on how you, too, can make sure you're giving yourself the credit you deserve.

"Burnout" by Emily & Amelia Nagoski: https://www.burnoutbook.net/

"Your Move: The Underdog’s Guide to Building Your Business" by Ramit Sethi: https://www.amazon.com/Your-Move-Underdogs-Building-Business-ebook/dp/B071F7R9Kg 

Brené  Brown's Podcast: https://brenebrown.com/podcast/brene-with-emily-and-amelia-nagoski-on-burnout-and-how-to-complete-the-stress-cycle/

For the full show notes & transcript, visit https://www.socialslowdown.com/

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Today I'm welcoming Sophy Dale to the Social Slowdown podcast to talk about why we decided to move our community off of Facebook.

Sophy works as a book coach and copywriter, but she also spent time as a community manager for Love At First Search. During her time as community manager, we hosted a community on Facebook - and we decided to switch platforms.

In this episode, Sophy and I talk about why we switched, the realizations Sophy had when she was able to leave Instagram and get clients from elsewhere, and what some other platform options there are to choose from.

Sophy Dale's Website: https://www.sophydale.com/ 

Watch the YouTube video clip: https://youtu.be/H9MrlDGTpvs

Read the LAFS blog post: https://loveatfirstsearch.com/goodbye-facebook-group/

Join Circle: https://circle.so?lmref=4ceCkw

Circle Communities Review: https://megcasebolt.com/circle-communities-review/

For the full show notes, visit socialslowdown.com

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Once a month, we're going to be talking to someone who used to be active on social media and has made the decision to either decrease their time on social or step away from it. In these case study episodes, we'll talk about the decision-making that went on, what they had to put into place to make that shift off social, as well last the "before and after" of how they're getting their business found.

In our very first case study episode, I'm speaking with Hillary Rea, the founder of Tell Me A Story. Hillary works with entrepreneurs and by using storytelling, she helps her clients to communicate their expertise and their passion for all the communication needs they have with their work.

In July of 2020, Hillary decided to cut back her time on social media. Then she realized that her business no longer required social media for marketing. So in this episode, we'll talk about the factors that played into her decision to step back from social media and how she gets her clients, now that she's off of social.

For the full show notes, visit https://www.socialslowdown.com/

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Meet Lacy! I've been working with Lacy Boggs for about 6 years and she now - she's created courses, run group programs,  and she now runs an agency,  The Content Direction Agency where she hires writers to help her with the delivery of her blogging and writing services.

Over the years, Lacy has had to scale her business up and down as she's changed courses, so in this episode, we'll talk about how her marketing has evolved as she's figured out what it is she wants to sell and who she wants to work with.

For the full show notes, visit https://www.socialslowdown.com/

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If you're tired of marketing yourself on social media but still need a way to market your business, you're not alone. You can successfully market yourself online without ever needing to log in to a single social media platform. In this episode, I go over 9 ways you can use content marketing to become a successful digital marketer.

For the full show notes, visit https://www.socialslowdown.com/

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Today I'm here with Stephanie Hayes, a business coach and strategist who's been building stronger businesses for 20 years.

Stephanie specializes in helping business owners on their growth path to align their marketing activities with their business models - and today we're talking all about how you, too, can align your marketing in your business.

Maybe you feel like you just can't keep up, or you have all this pressure from other businesses to do all the things, and you're unable to prioritize what really needs to get done.

In this episode we'll talk about ways you can give yourself permission to stop trying to do everything, to make your marketing much more effective.

For the full show notes, visit https://www.socialslowdown.com/

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"How do I know if my marketing is actually working?"

In today's episode, I'm talking about some ways you can see what is or isn't working for your business. And one of those things is conversion tracking. By taking a look at your conversion rate (don't worry, I explain this in very simple terms so it's easy to understand) for different activities you're doing in your marketing, you can find out if what you're doing is worth your time, or if you should try something different.

Despite what you might think, there's no such thing as a good or bad conversion rate! And I'll explain how this makes sense.

Visit https://www.socialslowdown.com/ for the full show notes.

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In today's episode, I'm excited to speak with my good friend, Lanie Lamarre, all about how we can track our marketing and see how well our marketing is actually working. 

If you're spending a lot of time on your marketing and you're not sure what's working for you and your business, Lanie will share with us her system that helps us understand how people are finding us, how they're engaging, and how they're buying from us. She gives us some numbers and guidelines to follow for these three areas so you don't get overwhelmed trying to track your marketing.

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This summer I took 100-days off of social media. A 100-day hiatus might be unthinkable for you if social is a key component of your marketing strategy… but it is possible, and I want to share with you why I did it, how it affected my business, what it taught me, and how you can do it, too. If you feel like you've just been spending countless hours on Instagram and you're not seeing your business grow, then this episode is for you.

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