Love At First Search (formerly Social Slowdown)

If you're here, that probably means you've listened to Part 1 of this episode. In the previous episode, Erika and I talked about a bunch of different things when it comes to relationship building for your business. In this episode, we talk a bit more about social media. We also cover:

• Experimentation of marketing strategy on social media 
• Influencers vs. experts
• Reciprocity on social media...
• and more!

Erika Tebbens focuses on growth strategy for established entrepreneurs who are looking to figure out what’s next for them and their journey. To learn more about Erika and her business, click the links below.

Learn more about Erika

The Sell It, Sister! Podcast

Rebellious Success Program

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This week’s episode is a special 2-parter! My conversation with Erika Tebbens was so long that we’ve split it up into two parts: the first part, which you’re listening to now, and the second part which will be released on Thursday of this week! 

Erika Tebbens focuses on growth strategy for established entrepreneurs who are looking to figure out what’s next for them and their journey. So this episode is all about how to grow your business by bringing value to conversations and building relationships with others

In this episode, Erika and I talk about:

• Imposter syndrome; You do not have to do what other people are doing in order to be successful!
• How to know what to do more of if you don't necessarily know what's working for you
• The importance of understanding fundamental business knowledge before trying the “fancy, shiny things”
• The importance of relationship-building over time to build trust
• Abundance mentality and leaning into your strengths

Stay tuned for the second part of this episode which will be released later this week!

For the full show notes, visit https://www.socialslowdown.com/relationship-marketing-with-erika-tebbens-part-1/

Relevant links:

• Learn more about Erika
• The Sell It, Sister! Podcast
• Rebellious Success Program

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This week I'm here with a solo episode! Last week, I led a live training last week for Love At First Search all about maximizing your marketing time by creating evergreen repurposing content that can generate new leads - and in the live training, I outlined five common time-wasting marketing mistakes, and then I worked through their solutions.

As I touched upon marketing mistake #4, which (spoiler alert) is repurposing your work across multiple channels, I realized that I very ironically spent a bunch of time on creating these slides and getting this presentation together for only one purpose - so I decided to share this framework here with you on the podcast!

In this episode, you'll hear about the five most common marketing mistakes that I've made in my own business and I see a lot of other people make - as well as five "fixes" or alternative solutions for these marketing mistakes.

I'll give you some specific examples of how I've made these mistakes in my own business and what I've done as an alternative.

For the full show notes and graphics mentioned in this video, visit https://www.socialslowdown.com/5-marketing-mistakes

Join Attract And Activate: https://attractandactivate.com/

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In today's episode, I'm speaking with Melissa Harstine, an expert when it comes to customer research interviews, all about voice of customer.

Melissa helps her clients understand what their audiences are thinking and feeling so that they can take those insights and apply them to their business. Melissa has built her business using a unique approach, prioritizing her health while also running a successful business - so you'll hear all about how she's designed her business while dealing with chronic health symptoms.

This episode also covers:

• How to make your business work for YOU
• How to use "borrowed" audiences (AKA guest podcasting) to grow your business
• How you can do customer research in your own business and what types of questions you should be asking

So if you're thinking of shifting away from social media and doing more collaborative marketing strategies, then this episode is for you!

• Learn more about Melissa
• Get Melissa's guide on how to do an effective customer research interview 

For the full show notes and transcript, visit socialslowdown.com

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Today I'm here to talk with Samantha Pollack of Cult of Personality to talk about feminist copywriting.

"That's a real thing?"

Yep. In this episode, Sam will share with us how she helps feminist businesses owners to align their marketing efforts with their values. No one likes feeling like they're just another number on an email list - and that's exactly what Samantha helps to tackle - she helps businesses treat their readers like HUMANS.

If you're struggling with your email marketing or you want to learn how to create relatable effective email copy, then this episode is for you.

For the full show notes and transcript, visit https://www.socialslowdown.com/feminist-copywriting-ethical-marketing-samantha-pollack/

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Today I'm here with Stacey Harris of Uncommonly More,  a podcast production agency that helps service-based businesses to use their podcast as a platform to generate leads and build a bigger impact and a larger audience.

Stacey has recorded 500 episodes of her own podcast, where she gives advice on how to give value to your audience and to educate them on what you're trying to sell so you can shorten your sales cycle.

Because of her backlog of episodes, Stacey is able to convert a lot of new people to her podcast production agency without really relying on social media - and that's what we'll be talking about today.

This episode is all about how you can use your podcast - and your voice - to promote your business and get the RIGHT people to find you.

This episode is NOT about monetizing your podcast or using sponsorships to grow your business - it's meant for those of you who maybe are thinking of starting a podcast or those of you who already have one but it's not generating the leads you want.

And this is all possible even with a small audience.

For the full show notes and transcript, visit https://www.socialslowdown.com/podcasts-for-lead-generation-stacey-harris/

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Today I'm speaking with Krista Miller, the summit guru. Krista is the founder of Summit In A Box, and she also runs the Simply Profitable Designer Summit.

At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. The best part? She makes it easy! With every strategy, copy template, website template, script, tech tutorial, and resources you'd ever need, your summit prep just got a whole lot easier! 

This episode is packed full of tips and info on summits. We go over:

• What is a summit? 
• How you can use summits to grow your business
• The benefits of hosting a summit
• How to pitch speakers who are going to bring results and get results 
• The benefits of being a speaker at a summit
• Plus more!

If you're interested in becoming a speaker at a summit, or you're thinking of hosting one yourself in the future, this episode is for you. Krista gives us insight into allllll things summit related.

For the full show notes and transcript, visit https://www.socialslowdown.com/krista-miller-grow-email-list-with-summits/

• 12 Secrets To Your First Profitable Online Summit
• 3-Part Framework to Triple Your Monthly Revenue w/ a Summit (while building your list for free)
• Learn more about Summit In A Box
• Learn more about the Simply Profitable Designer Summit
• Watch the YouTube clip

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2021 was the year I started my YouTube channel! And in 2021, I posted 76 YouTube videos.

In this episode, I share with you my tips and suggestions on how you, too, can efficiently create YouTube videos, and how to go about creating a content strategy.

This episode will cover:

• My takeaways from a year on YouTube
• Tips to help you produce your own youtube videos
• How I'd do things differently
• Recommendations for if you're thinking about starting a YouTube channel
• How you can strategically plan your YouTube content and analyze whether or not it's worth it for you

Please note that this episode was originally posted as a YouTube video, which is why you may hear some fun sound effects that you don't normally hear in Social Slowdown episodes.

Click here to watch the YouTube video

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Hey friends! Today I'm here with Maryellen Dance of the Okay-ish Podcast to talk about comparisonitis on social media.

Maryellen is a therapist in New York who's working to bring awareness to the dark side of social media that makes us feel bad about ourselves, feel the need to be present all the time online, and gives us a level of isolation like never before.

In today's episode, we're talking about HOW these social media platforms play a role in affecting us mentally and how we can navigate such a saturated online space.

We also cover:

• vulnerability on social media
• influencers and performative content
• experiencing the imposter complex
• how can we decrease our comparisonitis

Listen to the Okay-ish Podcast
Follow Maryellen on Instagram
Subscribe to Maryellen's new YouTube Channel
Learn more about Maryellen

For the full show notes and transcript, visit https://www.socialslowdown.com/overcoming-comparisonitis-on-social-media-with-maryellen-dance/

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Today I'm speaking with Shannon Mattern, a pro in teaching solopreneurs how to build their websites from scratch. Shannon also mentors web designers on how to package, price, and position their web design services without burnout.

In this episode, Shannon will talk to us about how she leverages other people's audiences to benefit her business, and how she uses social media to connect with other people and get on their radar for potential collaboration.

But the main topic of conversation in this episode is how her freebie offer has been incredibly successful - so successful she was making enough money to pay off her mortgage.

If you want to learn how she transitioned away from her 1:1 service-based business to utilize her free challenge to make money, grow her email list (for free!)  and leave her day job, then this episode is for you.

Learn more about Shannon

For the full show notes and transcript, visit https://www.socialslowdown.com/free-content-affiliates-shannon-mattern/

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