Love At First Search (formerly Social Slowdown)

For our third case study of the Social Slowdown podcast, I'm interviewing Leah Neaderthal, the founder of Smart Gets Paid.

Leah is a sales coach for women who run B2B consulting and coaching businesses. She started her career in corporate marketing, taught herself everything she needed to know about selling, overcame "selling shyness", and created a sales approach that feels comfortable, builds strong client relationships and gets results.

In this episode, Leah tells us about her decision to remove Facebook and Instagram from her phone. You'll hear about why she decided to cut back on social media, how it has affected her personally and professionally, and how she's been able to continue running a successful business without depending on these two platforms.

For the full show notes and transcript, visit https://www.socialslowdown.com/case-study-leah-neaderthal/

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Today I'm talking with Ashley Gartland, a business coach, and mentor who helps people do less work.

 Ashley helps people with time freedom - and so in this episode, we'll learn about how she helps her clients alleviate extra work in the future by leaning on templates and automation now.

You'll learn how she helps her clients to create that high-touch feeling with their customers, without needing to create content from scratch every single time.

Ashley also talks about how she used to utilize a bunch of different platforms for her business - like Facebook groups, Instagram, her podcast, Facebook ads, email opt-ins, etc. - but pulled back from these when she realized they weren't doing much for her business. Now she spends less time on social media, and more time doing things she loves - like reading and being outdoors.

This episode is for you if you're also struggling with responding immediately, any time you get an Instagram or email notification. We'll talk about how we can work on our reactionary responses to create less stress and less work for ourselves.

Learn more about Ashley

For the full show notes and transcript, visit https://www.socialslowdown.com/subtractive-approach-ashley-gartland/

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Did you know that childhood and workplace trauma may actually impact the way that you're running your business today?

Today I'm speaking with licensed clinical social worker and business therapist, Nicole Lewis-Keeber, about burnout, hustle, and trauma responses in relation to your business.

With 16 years of experience as a therapist, Nicole now works with entrepreneurs to help them create mindset practices and build healthy relationships with her business while working to break the stigma of mental health within business ownership.

In this episode we talk about the way trauma (especially childhood trauma) can impact the way you structure your business and the way you interact with your clients and team. And there are many ways in which this trauma can manifest - whether that be in money, marketing, or social media.

We attempt to answer the questions:

• How we can be more trauma conscious as entrepreneurs?
• How can we let go of the codependent relationship we have with social media?
• How can we teach ourselves to become better - more inclusive - when we're creating content?
• How can we build a healthy relationship with our businesses?
  
  

If you're feeling codependent on social media for your business or you're stuck in an unhealthy relationship with one (or multiple) aspect/s of your businesses, this episode is for you.

Content advisory: This episode mentions the idea of how trauma can impact the way you run your business (no specific details are shared). If this is a difficult topic for you, you may want to skip this episode. We hope that you will make an informed decision on whether or not this episode may be beneficial to you.

Click here for the full show notes and transcript

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Today I'm speaking with Shulamit Ber Levtov, AKA Shula - or you may know her as The Entrepreneur's Therapist or the cofounder of The Business Therapy Center.

Shulamit is also an entrepreneur herself and works with her clients to help manage and overcome the anxieties and stresses of running a business. She also has over 20 years of experience supporting women's mental health, as she is a licensed trauma therapist.

In today's episode, we're talking about how we can change our mindset and the way we show up for ourselves and our businesses. 

Shula gives us insight into:

• 6 risk factors to mental health for entrepreneurs
• Lead & lag indicators
• 3 principles of stress resilience
• Self-kindness & self-compassion 

For the full show notes and transcript, visit https://www.socialslowdown.com/mental-health-kpi-shulamit-berlevtov/

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You've heard of all the studies about the impact of social media on youth and cyberbullying - but there's not much talk about how social media usage impacts our mental health, as entrepreneurs and business owners.

When we rely on social media for our businesses and our livelihood, we can see some negative impacts on our own health. And over the past 8 years of running my business, I've seen some of those impacts myself. So how can we change the way we use social media so as to NOT completely take over our lives? How can we continue to use social media for our businesses, without feeling like we're attached to our phones 24/7?

In this episode, I'll be sharing some tips on how to decrease your dependency on social media not just for your business, but for your mental health.

For the full show notes, transcript, and a list of all relevant studies & resources mentioned, visit https://www.socialslowdown.com/social-media-mental-health/

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This week I'm welcoming Lacy Boggs back to talk about something we both have experience with - and that's invisible audiences.

In this episode, Lacy and I talk about the importance of knowing that your audience is not always trackable - and that there's probably a good chunk of people that are invisible to you. So what do we do with this audience, and how do we serve them? Find out in this short episode!

Relevant Links:

• The Content Direction Agency
• The Social Slowdown podcast

For the full show notes and transcript, visit socialslowdown.com

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Welcome to our second case study on the Social Slowdown podcast, where we interview someone who has taken a step back from social media and figured out how to run a successful business without depending on social media.

Today I'm interviewing Jo Gifford, an author, podcaster, writer, creative thought leader, and prolific human connector. You'll hear about how Jo hustled to create a business with a huge following - and how that hustle led to burnout. She'll then talk about why and how she decided to pursue a more intentional business that brings her more joy every day.

Trigger warning: In this episode, we talk briefly about the grief of losing a parent, so please proceed with caution if this topic is sensitive for you.

• Jo Gifford's Website
• The Human Connection Experience Podcast
• How Radically Reducing Your Time on Social Can Grow Your Business

Watch the YouTube clip

For the full show notes and transcript, visit https://www.socialslowdown.com/burning-down-the-machine-jo-gifford/ 

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In this week's episode of the Social Slowdown podcast, I'm talking with Gina Horkey, founder and co-owner of Horkey Handbook.

Gina used to work the corporate 9-to-5, but she's now making a living helping people start and grow their own freelance writing and virtual assistant businesses.

In this episode, Gina gives us her recommendations for people who are trying to get their first (or next) clients without relying on social media and her advice on making connections and prospecting with potential clients.

Visit the Horkey HandBook website

Visit Gina's Website

How to Find Qualified Leads and Pitch Your Virtual Assistant Services

How to Write Pitches that Get Noticed

How to Cold Pitch Like a Pro with Joe Dyton

For the full show notes and transcript, visit https://www.socialslowdown.com/client-pitch-gina-horkey/

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Today I'm here with Megan Flatt, a business growth Strategist at Let's Collective and Focus Sessions talking about personal outreach (or what I like to call, shoulder tapping).

In this episode, we discuss one of the easiest, most underrated ways to get clients: reaching out directly. Sometimes we just forget that we can send an email to someone we already know to ask them to work with us. And these warm contacts are a GREAT way to get your first clients or maybe even continue working with them long term!

How do I know this works? It's how Megan and I first began working with each other in 2014.

So if you're wondering what kinds of businesses this works for, how you can use it to retain or bring back previous clients, or how to use personal outreach to get your first clients and even grow a larger audience, this episode is for you!

Let's Collective: http://letscollective.co/

Focus Sessions: https://www.focus-sessions.com/

For the full show notes and transcript, visit https://www.socialslowdown.com/

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Earlier this week, I spoke with Tara Newman about how to make more revenue in your business, and next week, I'll be releasing the episode with Megan Flatt where we talk about personal outreach. So I wanted to take some time in between these two episodes to talk to you about three marketing metrics that you hear about all the time - that don't really matter: followers, listeners, and traffic.

In this episode, I'll be talking about the four levels of commitment your audience can fall into, and what those levels mean for your business. We'll reshape the way we think about our marketing strategy to focus less on quantity and more on quality and connecting with your audience.

Listen to  Ep. 13: How Much Money Do You Need to Make? + How to Price/Sell With Tara Newman: https://www.socialslowdown.com/how-much-money-tara-newman/

For the full show notes/to see the visual of the four levels of commitment, go to https://www.socialslowdown.com/revenue-leads-traffic/

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