Love At First Search (formerly Social Slowdown)

Jen Mayer is a Brooklyn-based mom of two, a financial counselor, a former doula, and has been self-employed her entire career life. Jen is a financial counselor trained through the Association for Financial Counseling & Planning Education (AFCPE). Her passion is working with parents and self-employed people to implement financial strategies so they can live with financial confidence, less stress, and meet their lifelong goals. 

In this episode, Jen and I discuss:

• As a self-employed person, how do you make sure you're building a financially stable business?
• How to give yourself a benefits package as a self-employed person
• Retirement and 401Ks
• Financial freedom

- We Are Fully Funded website
- Get your free Financial Roadmap to Financial Freedom

For the full show notes and transcript, visit socialslowdown.com

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Michelle Mazur is a message coach who helps expert business owners who often feel overlooked to create messaging that will get them seen. She does so using her 3 Word Rebellion process, which we talk about in this episode. This episode is alllllll about brand messaging. We also discuss:

• Things that you should and shouldn't include in your website copy
• Voice of customer research
• The relationship between SEO and brand messaging
• Repurposing content and messaging that's worked in the past
• How to organize and structure your messaging

- Learn more about Michelle Mazur
- 3 Word Rebellion

Listen to these other Rebel Uprising podcast episodes :

• WHAT THE HELL IS MESSAGING & WHY DOES YOUR BUSINESS NEED IT?
• SELL THE RESULTS, NOT THE SOLUTION
• WHY YOU SHOULD DITCH IDEAL CLIENT AVATARS & DO THIS INSTEAD
  
  

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I'm sure most people would agree that the way we consume content has drastically changed over the past 15 years. But we've also seen major changes just within the past few years too, ever since the pandemic.

In this episode, Jeni B and I discuss how our consumption habits have changed over the last decade, how the landscape of marketing has changed, and the ways people are coping and adjusting to these changes.

We talk about how blogging, social media, and even just going about our everyday lives has changed and what that means for us as online business owners. How can we continue to engage with and support people?

jenibee.co

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Natalie Taylor, a multi-six-figure launch expert (with no team or course!) specializes in launch strategy and copywriting for online course-based businesses, so in this episode of the Social Slowdown podcast, Natalie and I are talking all about launching, webinars, workshops, programs, and: 

• Ways you can simplify/streamline funnel activity when running webinars
• How you can launch without having to go live on social media all the time
• If you NEED to launch, and if not, what are some alternatives?

And Natalie is launching Launch Lemonade soon so make sure to head on over to launchlemonade.com to sign up for her waitlist. 

Relevant Links:

• The Missing Ink with Natalie Taylor
• Launch Lemonade
• Big Brand Energy
• Ep. 15: Shoulder Tapping: Using Personal Outreach to Grow Your Audience With Megan Flatt

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Krista Walsh is a website copywriter and strategist who helps client-based businesses attract more of the right clients to their websites through intentional messaging.

If you own a business and you have a website (which, you should!) then this episode is for you!

We talk about:
- How Krista used copywriting to market her business when social media let her down
- Understanding the stage of business your clients are in to resonate with them through your messaging
- Pain points, hesitations, and motivations for buying
- DIYing your website copy vs. hiring an expert
- The use of empathetic messaging
- And more!

Learn more about Krista Walsh

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SEOctober is back! Our 4th annual month-long challenge is starting on Monday, October 3rd.

 BUT, it's totally different than in previous years, so in this solo episode, I'll share with you how this year is going to run, how it's different from previous years,  and how it'll hopefully work out better for you if you join this year. 

If you're listening to this in September or October 2022, you can head over to SEOctober.com and join us for just $99 -- even if you're not there for lesson #1, we'll catch you up to speed. 

And if you're binging this later, that's okay, too! Head over to socialslowdown.com to join our email list so you learn about our more time-sensitive offers moving forward. 

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If you're on social media, you've probably heard the term "imposter complex" or "imposter syndrome". Today I'm bringing in the "reluctant expert in the imposter complex", as she likes to describe herself - Tanya Geisler to talk all about the imposter complex.

In this episode, we cover:

• What is the imposter complex?
• How the imposter complex shows up in entrepreneurs
• People pleasing, inclusivity, and procrastination
• The way social media expects us to behave
• How we can become more aware of the imposter complex and recognize when we're working against ourselves

Learn more about Tanya Geisler

Get Tanya's free training:  Five ICONIC shifts leaders use to overcome Imposter Complex

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You may have heard the recent controversy regarding Google Analytics and its privacy concerns - and that's what I'm talking about today with Lanie Lamarre.

In this episode, Lanie and I talk about:

• Google Analytics privacy laws and how it affects you as a business owner AND a consumer
• GDPR compliance
• What is third-party data?
• Should you leave Google Analytics altogether?
• "Safer" alternatives to Google Analytics

Watch the YouTube video
Learn more about Lanie Lamarre
Listen to Episode 5 with Lanie: Establishing Benchmarks

Plausible Analytics
Fathom Analytics

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Today's episode is republished from an episode I did on Tara Newman's podcast back in May 2022 titled How Referrals and Relationships Create a More Profitable Business.

The reason I'm republishing this episode is that tomorrow, August 23rd at 1pm ET, I'm hosting a masterclass with Tara: 3 Ways Online Business Culture is Stopping You From Getting Paid Like an Expert, and wanted to introduce her work to my audience. Be sure to check out the links below to sign up for the masterclass (and if you're watching this after August 23rd, make sure to head over to her website so you can get more of Tara's wisdom!)

In this episode, Tara and I talk all about how referrals and relationships can help you create a profitable business. If you're spending so much time doing mass media types of marketing (i.e., running Facebook ads, trying to grow your reach on Instagram - or maybe even SEO), it might be time to take a step back and use your referral network instead to convert those leads.

• The Bold Money Revolution Podcast
• Sign up for Tara's FREE masterclass
• Sign up for Tara's email list
• Ep. 13: How Much Money Do You Need to Make? + How to Price/Sell

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For the next week, I'll be offering FREE website reviews!

To get feedback on your website (which includes a  5-7 minute video with three to four actionable, tactical changes you can make to your website today to get more traffic to your site), head on over to loveatfirstsearch.com/website-review and fill out the quick questionnaire to get started.

If you're listening to this after this offer has expired, don't worry! Sign up for our email list so you won't miss out the next time around.

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