Love At First Search (formerly Social Slowdown)

Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact.

She provides growth consulting and training through her company, Erika Tebbens Consulting; her podcast: Sell it, Sister!; and through being a featured speaker on podcasts and for communities such as The Tory Burch Foundation and Honeybook/Rising Tide.

She's also the author of You've Got This!: A Counterintuitive Guide to Powerful, Inevitable Changemaking

In today's episode, Erika and I talk about her new book which focuses on how you can make a difference in the world without sacrificing who you are and what you care about. Erika also gives us a behind-the-scenes look at her book-writing and self-publishing process.

For the full show notes, transcript, and more, visit socialslowdown.com

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"Define success for yourself and then unapologetically chase it. Because [...] if you don't define success for what it means to you, you'll chase someone else's definition." - Amanda McKinney

In her new book, Uncover Your Confidence: An Accidental Entrepreneur's Guide to Success,  Amanda McKinney talks about what success feels like to you - and how you can become the confident entrepreneur you strive to be.

I've brought Amanda on the podcast to talk about her new book and have a deeper discussion about what it means to define success for yourself and chase that success.

We also discuss:

• What is an "accidental entrepreneur"?
• Navigating change (we know, it can be scary!)
• Being confident when you need to pivot
• How Amanda's business has shifted after writing a book
• Gaining clarity after stepping back from social media  

Amanda McKinney is on a mission to help accidental entrepreneurs unapologetically chase their definition of success. After becoming an accidental entrepreneur herself she has been on a mission to help others step into their definition of success so they can combat the comparison and “should” trap that all entrepreneurs face. For more information, you can connect with Amanda on her website at amandamckinney.com, on Instagram at @theamandamckinney or LinkedIn. 

• Learn more about Amanda McKinney
• The Unapologetic Entrepreneur Podcast
• Uncover Your Confidence: An Accidental Entrepreneur's Guide to Success
• Book Interview (Episode #168)
• Amanda's blog post about Instagram

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Do you hear the word "networking" and simply roll your eyes? Well in today's episode, Lindsay Johnson and I have a great conversation that's gonna change the way you think about networking. We talk about radically connecting with others - and what people THINK "networking" is, versus what it ACTUALLY is.
In this episode:

• What does "networking" really mean in 2023 and what can it look like for you, as an entrepreneur?
• How and why Lindsay uses consent-based strategies
• Connecting organically and figuring out who you really click with and want to work with
• TikTok for networking?

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay’s an entrepreneurship nerd and holistic business strategist who's obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more.

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they’d find a better way to build a business.

Lindsay’s two online business programs, blog, YouTube channel, Work Less Play More Podcast, and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Relevant Links:

• Learn more about Lindsay Johnson and The Radical Connector
• Work Less, Play More Podcast
• Join Lindsay's free Facebook group, Rad Connectors
• Watch the YouTube clip
• Ep. 43: Regenerative Business, Permaculture, and Carrots With Helen Tremethick

For the full show notes and transcript, visit socialslowdown.com

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Last month we talked a lot about our time spent on social media during the Social Slowdown Challenge, so I thought it would be the perfect time to share my conversation with Becca Rich about time management with you - and not just time management when it comes to social media, but here we talk about time in relation to our personal lives as well.

In this episode, we cover :

• Time blocking and time awareness
• Reframing the way we think about "time management"
• How capitalism has exploited our time
• The many factors that impact our ability to rest and experience joy and pleasure
• Prioritization and constraint

About Becca Rich
Becca Rich is a former Engineer turned Holistic time coach, speaker, educator, and full-time digital nomad. She works with creative, ambitious entrepreneurs and professionals seeking more freedom and joy.

The most common thing holding people back from what they want? Time. 

But let's be honest… Traditional time management is outdated and ineffective. Becca is a visionary, cutting through the BS of the billion-dollar productivity industry creating a ripple effect with Holistic Time Management.

If you're ready to team up with time in a way that honors your unique mind, body, and soul so you can accomplish what you want, be the person you're meant to be, and experience an extraordinary life... Learn more about working with Becca at theholistictimecoach.com.

Watch the short YouTube clip

For the full show notes and transcript.

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This is the final episode of the Social Slowdown Challenge series, and I'm here with Sheena McKay, our Community Manager + Customer Support Manager to recap the Social Slowdown Challenge. In this episode, we discuss:

• How people behaved during the challenge
• Our expectations vs. reality of the challenge
• What went well, and what we'd do differently next time around
• Major themes we found throughout this challenge

If you want to go back and participate in the free podcast episodes we released, you can do so here:

• Day 1: Debrief Your 2022 Marketing
• Day 2: Your 2023 Marketing Vision & Strategies
• Day 3: Choosing Your Marketing Intentionally
• Day 4: Maximizing and Managing Your Marketing Time with Megan Flatt
• Day 5: Boundaries, Self-Compassion, and External Validation

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Today I'm here with Andréa Jones to talk about our 2023 goals, boundaries and resolutions surrounding social media.

Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy overtime.” (You may remember Andrea from last year's episode,  Social Media Boundaries & Metrics.) 

You can find her online at onlinedrea.com or @onlinedrea on Instagram.

 This episode covers:

• Finding and setting boundaries surrounding social media
• The pros of repurposing content across social channels (and the pros of reusing old posts!)
• Batching content for social to help set boundaries
• Utilizing evergreen content
• How to make your content more accessible 
• Paying for ads versus organically acquiring customers

If you want to learn how you can effectively use social media in a healthy and purposeful way this year, then this episode is for you.

For the full show notes and transcript, visit socialslowdown.com

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In this episode we're talking all about the ECONOMICS of marketing (it should come as no surprise that Meg is a total nerd about this stuff 🤓).
But don't worry, there won't be any supply & demand charts here ... just a conversation about making choices with limited resources.

Here are the five economic principles discussed in relationship to our marketing:

1. Tradeoffs: Every yes is a no to something else -- where one thing increases, and another must decrease
2. Opportunity costs: The cost of something isn’t just money, it’s also what you give up to get it (including your time, your energy, and your mental load)
3. No such thing as a free lunch: In 1973, the artist Richard Serra coined the phrase, "If something is free, you're the product." At the time he was referring to television, but the same holds true for social media ... your data is being packaged up for sale to advertisers.
4. Sunk cost fallacy: We have a tendency to follow through on something if we have already invested time, effort, or money into it, whether or not the current costs outweigh the benefits.
5. Money is not wealth: All the money in the world will still leave one starving if goods and services are not available. So what does wealth look and feel like to you? 

Quote:
The more money we have to spend, the more we spend. The more time we have, the more of it we spend working. When we give ourselves less time, we also need to figure out where to focus the remaining time. It’s not about doing more with less. It’s about doing less with less to achieve more. You need to do the right tasks with your restricted time and have other people do the right tasks with their restricted time. - Clockwork, Mike Michalowicz

Homework:

• Imagine your ideal day or week → What could you be doing instead if you spent less time on your marketing or your business? 
• What assets do you already have that you could reuse, repurpose or optimize? → You don't always have to create something NEW to be effective.

Next steps:

• If CONTENT MARKETING + SEO (ie getting traffic from google for your website, blog, podcast or youtube channel) is a strategy that you want to embrace as part of your 2023 marketing, we’re starting our Attract & Activate program on February 6. 
• Register to find out more at loveatfirstsearch.com/webinar to get a full live overview of what you can do over the next 4 months to get started or improve your search traffic.
• Find out more about the program at attractandactivate.com

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