Love At First Search (formerly Social Slowdown)

Tamika Auwai is THE expert when it comes to nurture marketing - and she's here today to talk to us all about how you can up your lead nurture game without creating content 24/7.

In this episode, we also discuss:

• Why lead nurturing is more important than lead generation
• Email vs. social for lead gen/nurture
• Nurture sequences
• Smart messaging

Relevant Links:

• Orisha Creative
• Get your free Nurture Opportunity Scorecard
• Connect with Tamika on Instagram

Tamika is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry. She is also the creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way Master Coaches approach social media and email marketing, generating millions in premium coaching program sales along the way.

For the full show notes and transcript, visit https://www.socialslowdown.com/nurture-marketing-with-tamika-auwai/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

In this week's episode, I'm speaking with Tristan Katz about how we can be more inclusive and accessible in our marketing for our businesses.

We touch on how we can do better at including trans and nonbinary people and people from marginalized communities in various aspects of our business, and why it's important to actually uphold these values instead of being performative.
We talk about how power relates to our marketing, and how we can begin to UNLEARN, as well as how we can use our marketing to create meaningful change, equity, and justice WHILE having a profitable business.

If you're looking to do better at creating safe and welcoming spaces for everyone, this episode is a must-listen.

More about Tristan Katz:
Tristan Katz (they/he) is a writer, educator, digital strategist, and equity-inclusion facilitator. They offer training and consulting on gender equity, trans inclusion, queer competency, and justice-focused marketing practices. Tristan’s intention is to share this work with an anti-oppression and intersectional lens. He was named one of Yoga Journal’s 2021 Game Changers and is proud to serve on the Board of Directors at Accessible Yoga. 

• Learn more about Tristan
• Creating Safer Spaces: Embodying your Commitment to Trans Inclusion
• Rest Is Resistance: A Manifesto
  
  

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you.

Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've got those segments.

More about Katy:
Katy Widrick transforms marketing pros into CMOs by teaching them how to recover the biggest expense in their businesses – lost sales – by using simple, effective systems to increase conversions and decrease top-of-funnel costs. Katy has worked in marketing and revenue expansion for more than 20 years, strategizing and implementing campaigns and effective funnels that help visionary leaders maximize their impact, grow their top-line revenue and scale their product and service lines to 7, 8 and 9 figures.

She also serves high-growth founders as a Fractional CMO, using a profit-first approach to marketing and sales funnels.

Relevant Links:

• Learn more about Katy Widrick
• Listen to Katy's podcast, Rising Tide Talents
• Follow Katy on Instagram
• Click here for the full show notes/transcript

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

"We aren't going to be able to solve the problems of the world if we're only listening to a small percentage of the world's voices"

This week I'm SO excited to share with you my conversation with Alyssa Burkus, cuz we dive deeeeeep into some thought-provoking topics.

Alyssa is a thought leadership strategist, writer, and coach. She's the founder of Shift Wisdom, a writing agency based near Toronto, Canada where she specializes in helping business owners and corporate leaders build their authority and influence through writing. Her writing program Get The Words Out helps people who want more writing in their life learn to break through writer's block and build the routines that set them on the path to being prolific. Alyssa is also a 3x cancer survivor.

What you can expect from this episode:

• Why deeper content and thought leadership will become even more important in the age of AI
• How to create thought leadership
• How to build a writing habit that sticks
• Why you should be writing even if you have "people" to write for you (metacognitive thinking benefits)
• Other ways to repurpose content (instead of just social media)
• Why we need more diverse voices to share their writing to counterbalance the assumed default of the white male "expert" 
• How to step into book writing 

Relevant Links:

•  Shift Wisdom
• Connect with/follow Alyssa on LinkedIn
• Follow Alyssa on Instagram
• For the full show notes and transcript, visit https://www.socialslowdown.com/thought-leadership-and-writing-ai-alyssa-burkus/

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

From topics like the patriarchy and hormone cycles to sunk costs and securing stable income, this episode with Michelle Stevens is a good one.

Michelle Stevens is a self-care advocate for high-passion, low-energy business owners and professionals. She has been navigating the online business world for over 10 years, most recently under the brand My Body My Queen. She loves talking about energy management, life with Type 1 Diabetes and other autoimmune conditions, breaking free of diet culture, and finding ways to sneak movement into our busy days.
 
In this episode, we discuss:

• False promises in digital marketing
• Energy management, self-care, and setting boundaries
• Patriarchal and societal expectations a female entrepreneur
• Minimizing business costs
• How hustle culture impacted Michelle's mindset and business
• Working full-time and running a business as a side hustle

Relevant Links:

• My Body My Queen
• Follow Michelle on Instagram
• Watch the short YouTube clip

For the full show notes and transcript, visit socialslowdown.com

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and Instagram.

What you can expect from this episode:

• Why you can't rely on social media for marketing your business
• How to get the most out of email marketing
• Monetizing your blog (with ad networks and sponsorships)
• Social media influencers: Are they oversharing?

About Jenny Melrose:

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

Relevant Links:

• JennyMelrose.com
• The Influencer Entrepreneurs Podcast
• The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online
• Jenny's Instagram @jenny_melrose

Watch the short YouTube clip

For the full show notes and transcript, visit https://www.socialslowdown.com/influencers-email-marketing-with-jenny-melrose/

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

You'd think it would be the default way of marketing, but it's not. And why is that?

In this week's episode, I'm speaking with Sarah Santacroce about humane marketing.
We also discuss:

• Showing up authentically
• How gentle/humane marketing is different from mass marketing and automated systems
• Hardcore "bro marketing" and manipulation 
• Unlearning what we know about marketing
• Other collaborative ways to market your business (summits, etc.)

More about Sarah:
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast, and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

• The Humane Marketing Podcast
• Marketing Like We're Human (book)
• Selling Like We're Human (book)
• Get the Fill In the Blank One-Page Marketing Plan

For the full show notes and transcript, visit https://www.socialslowdown.com/humane-marketing-with-sarah-santacroce

Watch the YouTube clip

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

As an entrepreneur, how do you make your work, WORK for you? How do you create a sustainable business? In this episode, I'm speaking with Brooke Monaghan about breaking the "rules" in your business and challenging the status quo. 

In this episode:

• Aligning your offers with your values
• Sustainable aligned marketing plans (AKA marketing plans you can STICK with)
• How to navigate discouragement or criticism as an entrepreneur
• Planning for long term vs short term and how this affects your expectations
• How to make your work more sustainable, and work for YOU
• Why Brooke is starting a YouTube channel

Brooke Monaghan is a trusted advisor to founders and leaders who value impact, integrity, and relationships and are on a mission to set things straight in their industry. In her work, she helps her clients build both their confidence and their business acumen as they navigate the unique challenges they face when daring to do things differently. She also hosts the podcast Transcend Your Dichotomy, a show about business ownership that challenges the self-sacrifice narrative. 

• Brooke Monaghan's website
• Transcend Your Dichotomy Podcast

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

This episode is all about social media - the good, the bad, and the ugly when it comes to utilizing it as a business owner.

I'm speaking with Bonnie Bakhtiari, a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers. 

She specializes in crafting high-converting, strategic brands for her custom design clients. And she currently teaches fellow designers how to generate consistent income and connect with their ideal clients on repeat through the Brand Strategy School, her signature program for designers.

In this episode, we cover:

• How Bonnie made the decision to move away from a relatively large Instagram/Facebook audience in favor of more relationship-based lead generation that better supports her time, energy, and creativity
• Social media as an extension of capitalism
• Managing burnout and low energy as a business owner

Relevant links:

• B is for Bonnie Design
• The Brand Strategy Podcast
• "My Go-To Tools For New Brand Designers"
• Episode 260: Using People-Led Marketing To Generate Leads

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com

Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it!

Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. 

Lisa helps coaches niche experts to become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore. 

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC. 

In this episode, we cover:

• Myths and truths about memberships
• The pros and cons of pricing: high ticket vs. low ticket memberships
• The benefits of small groups
• The cost vs. the value of memberships
• Creating evergreen content for memberships
• Issues with how high profit, low revenue business models are marketed
• And more!

For the full show notes and transcript, visit https://www.socialslowdown.com/sustainable-memberships-with-lisa-princic/ 

• Scaling Deep
• Free video training: How To Grow A Wildly Successful Membership That Provides Financial Freedom & Fulfillment

Support the Show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com