Love At First Search (formerly Social Slowdown)

What do you need your marketing to do for you? What would a marketing victory look like?
Sample marketing objectives: 

• Brand awareness
• Lead generation: list building, inquiries/discover consults, cold sales, etc.
• Lead qualification/sales
• Decrease churn
• Increase website traffic

Choose a primary and secondary marketing objective. For Love At First Search, these are ours: 

• Primary: lead generation (measured in discovery calls for strategy sessions + sales for our group coaching program)
• Secondary: Brand awareness (measured in branded search traffic and colder referrals) 

PROMPT: What worked in 2022 in your marketing to achieve these objectives?

• Quantitative data (if you have it): Google Analytics
• Qualitative data: 
  • Where did your last 5 clients come from? Not sure, go ask them. 
  • Shoot a quick broadcast to your email list to ask
  • Add a question on your intake form “how did you hear about …”
  • Ask on social media how people found out about you

PROMPT: How did you FEEL about your marketing tactics in 2022?

DIY Scorecard: 

Rate your 2022 marketing by 3 criteria: 

1. Time/money invested on this strategy
2. Effectiveness of this strategy (how well did it work to accomplish your objectives)
3. Enjoyment of this strategy

Here's a starting list of different marketing strategies you may have used last year:

• Social Media
  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
• Content marketing
  • Blogging
  • Podcasting 
  • YouTube
  • SEO 
• Email marketing
  • Newsletters
  • Email automations
• Paid advertising
  • Facebook/Instagram
  • Google ads 
• Relationship marketing
  • Affiliate marketing
  • Collaborations
  • Guest expert trainings 
  • In person networking
  • Referral generation

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The Social Slowdown Challenge begins next Monday - so consider this "Episode 0" of the challenge...

In this episode, I'm going over a few things I want you to take note of before we actually start the Social Slowdown Challenge.

After listening to this episode, take a few days over this weekend to do some digging and sleuthing and really just notice your behavior when it comes to social media and online marketing.

What is the Social Slowdown Challenge?
The Social Slowdown Challenge is a free challenge that will help you  explore your business relationship with social media.

How does the Challenge work?

Every morning from January 23-27, we’ll release a 20-30 minute podcast episode.
If you’re already subscribed, it’ll show up in your existing feed; if you’re not, subscribe now!

If you just want to follow along with the podcast prompts, that’s awesome.

Or if you want to delve deeper, join the free challenge to be part of our online Circle community, come to daily roundtable Zoom discussions (every weekday at 12pm EST), download free worksheets, and more! 

Relevant info from this episode:

• RescueTime: Fully Automated Time Tracking Software

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The FREE Social Slowdown Challenge starts next week!! (If you're listening to this in January of 2023)

In this short episode, I'm talking about what to expect for next week's Social Slowdown Challenge. I go a bit more into detail on the logistics, expectations, resources and more.

The Social Slowdown Challenge is a FREE challenge we're offering from January 23-27, 2023 to help you explore your business relationship with social media and learn how to be more intentional with your time and energy.

You can opt for the free podcast episodes that we'll be releasing every morning from Januar 23-27 right here in this podcast feed, or you can delve deeper and join the free challenge to be part of our online Circle community, come to daily roundtable Zoom discussions (every weekday at 12pm EST), download free worksheets, and more!

Head to socialslowdown.com/challenge to learn more and join the challenge!

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As of January 2023, we're archiving all of our Instagram posts and shifting to a 9-grid strategy.

In this episode, Jocelyn Koury (our Content Marketing Coordinator) and I talk about some of the changes we're making in 2023, how we've decreased our dependence on social media over the past year, and how you can participate in a challenge we're running from January 23-27. 

This episode will give you insight into:

• A "behind-the-scenes" of what Love At First Search is doing to decrease our dependence on social media
• How you can make better use of your time on social media, or getting off of social all together
• How running a service-based business has differed over the past year from a product-based business when it comes to social media 
• The 9 things we're adding to our Instagram grid as we archive all of our other posts

For the full transcript and show notes, visit https://www.socialslowdown.com/sunsetting-your-social-media-with-jocelyn-koury/

Relevant links:

• Join the Social Slowdown Challenge, January 23-27, 2023
• Never miss an episode! Sign up for the Social Slowdown email newsletter
• Learn more about Jocelyn and The Cozy Tangerine

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"So I went to my team and was like, 'We are gonna only have 9 posts on our Instagram and we're gonna archive everything else" - Jordan Gill

After taking a look at her social media analytics, Jordan Gill (of Systems Saved Me) decided to ditch the way she'd previously been using Instagram for her business for a 9-grid strategy.

In this episode, we talk about:

• How and why Jordan "9-gridded" her Instagram
• Pivoting your business/niching down
• Word-of-mouth marketing
• Content or relationship marketing - which one is better for you to get good SEO results?

Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son. 

Jordan helps service providers and strategists structure and sell virtual VIP days. Click here to get her Free VIP Day Roadmap!

The Membership to Get Data-Driven by Lanie Lamarre

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Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.  

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In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is live, and she's here today to talk to us all about it!

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth. 

Other episodes with Lacy Boggs:

• Ep. 9: Scaling up & Down as Your Business Evolves With Lacy Boggs
• Ep. 18: Invisible Audiences With Lacy Boggs
• Ep. 35: Nature Hike Through Customer Awareness With Lacy Boggs

Other relevant links:

• Listen to the Ace Stone Marketing Detective podcast
• More about Lacy and The Content Direction Agency

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I participated in the challenge to write 50,000 words during the month of November for National Novel Writing Month - NaNoWriMo.

And I met that goal of 50,000 words! I wanted to share with you how my first year of participating in NaNoWriMo went, how I had to rearrange my schedule (and my life!) to be able to complete this challenge, how I planned ahead, and some of the other things I did to be able to write 50,000 words of a novel.

My fellow business-ownin friends Megan Flatt of Let's Collective and Focus Sessions, and Stacy Spensley of Semi-Crunchy Mama also participated in NaNoWriMo, and they're here with me to discuss their experiences as well.

In this episode, we go over seven (7) marketing and business lessons the three of us learned from NaNoWriMo.

• NaNoWriMo
• Learn more about Stacy Spensley (Semi-Crunchy Mama)
• Let's Collective by Megan Flatt
• Focus Sessions by Megan Flatt

For the full show notes and transcript, visit socialslowdown.com

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When it comes to finding clients, there are lots of different strategies you can choose from. For Rebecca Tracey, she's found that the best way for her is through collaborating and networking - NOT spending countless hours filming TikTok videos, uploading Instagram stories and creating Canva posts.

In this episode, Rebecca gives us insight into why she focuses more on relationship building instead of using social media to get coaching clients. We also talk about:

• Some of the marketing gaps that many programs don't include
• 3 key marketing strategies she gives to her clients
• The pressure of constantly being on social media, and how you can get away from this marketing strategy
• Marketing advice for businesses with service provider clients

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches and online business owners to get clear on their brand message, create packages that sell, and help them get clients. Rebecca runs a highly engaged online Facebook group of over 15,000 entrepreneurs. She started her business while living in a Chevy '81 campervan (and now owns a sweet upgraded van) and lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life. 

• The Uncaged Life
• FREE TRAINING: HOW TO BUILD YOUR BUSINESS WITHOUT SOCIAL MEDIA
• Watch the YouTube clip

For the full show notes and transcript, visit socialslowdown.com

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You're sick of posting day after day on social media, only to do it over and over again in order to get any smidgen of sales. If this sounds like you, then this episode is for you!

In this episode, I'm speaking with Liz Wilcox, the email marketing expert.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach. 

We talk all about how you DON'T need to rely on social media to market your business and how you can utilize the power of email marketing to get people interested enough to buy from you. We also discuss:

• How to get people to actually open your emails
• Email vs. social media marketing for your biz
• Diversifying the ways you make money

• Get Liz's Email Marketing Membership for only $9
• Learn more about Liz and email marketing

For the full show notes, transcript, and more, visit socialslowdown.com

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