People want love but they are not willing to pay any price for it because of the belief that love is free and because it’s perceived to be free, they don’t value it.

But let’s think about it, is love really free?

Even though love is freely given, it comes at a cost to the giver. The love God has for us cost Him the Life of His only son! So even though we give love freely, we must give it to those who will value it and pay a price for it.