Love What You Create

In this coaching call snippet from the BRAVE Mastermind, we explore one of the biggest mindset shifts you can make in your marketing, which is to look at proximity-based marketing, and not just visibility-based marketing.

If you've been feeling like you're doing all the right things online but still not seeing the results you want, this episode will reframe how you think about growing your business.

We also begin with a beautiful guided visualisation to connect with the energy of your business, deepen your intuition, and remind yourself that your business is something you can build a relationship with—not something you have to constantly force or control.

• Why there are a million different paths to success—and how to stop searching for the "right" one.
• Separating your identity from your business so its wins (or challenges) don't become your self-worth.
• The difference between visibility and proximity, and why one can create more clients than the other, depending on the stage of biz you're in.
• Practical ways to build referral relationships with local businesses and practitioners.
• Why relationship marketing is one of the most underused business strategies.
• How complimentary sessions can become one of the fastest ways to build trust and momentum.
• The power of pitching yourself—even before you feel ready.
• Why your nervous system often wants you to stay "busy" instead of doing the things that actually grow your business.
• Understanding the difference between expanded fear and contracted fear, and how to know which one you're experiencing.

The thing is, people don't always buy because they've seen you the most... they buy because they trust you.

And trust is often built through relationships, conversations, referrals and human connection, not just another reel.

Sometimes the next level of your business isn't asking for more visibility (even though we LOVE visibility).

You just need to get closer to the people you're here to help.

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In this episode, I’m sharing some of the business practices I have that would probably make another business coach spiral.

Why? Because they go against so much of the advice we’re taught about what makes a business successful.

We’re talking about why I don’t believe you need the world’s most hyper-specific ideal client avatar to create incredible results, why I think your content gets to speak to expansion and desire (not just pain points), and why I don’t believe you need to force yourself into a perfectly “high vibe” state in order to make sales.

I also share why I often work on the branding, visuals and feeling of an offer before I even touch the writing of the sales page, and why building a business around what actually works for you matters so much more than endlessly trying to replicate someone else’s strategy (or energy).

This episode is a reminder that there isn’t only one way to build a successful business.

You are allowed to create a business that feels spacious, intuitive, sustainable, creative and deeply aligned for you.

Inside this episode:

• Why your ideal client doesn’t need to fit into a tiny box
• The importance of speaking to possibility, identity and expansion
• Why “high vibe only” business advice can be harmful
• My thoughts on energy, honesty and selling
• Why I prioritise branding, feeling and creative direction early
• Building your business around your nervous system and real life
• Why what works for someone else may not work for you
• Creating a business model that actually supports you first

I hope this episode gives you permission to trust yourself a little more deeply in the way you build your business.

And then? Come and join my mastermind so we can do this work together. DM me on Instagram for all the info x

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

An episode for the moments when business feels heavy, hard, or disconnected from joy.

I'll take you through ways to reconnect with positivity in your work, without bypassing the reality of entrepreneurship (because there'll be hard moments, to be sure).

I talk about perfectionism, burnout, process vs outcome goals, trusting yourself through the hard seasons, and returning to the energy of loving what you create. 

On a deeper level, it looks like:

• Reconnecting with positivity when business feels hard, heavy, flat, or draining
• Releasing the shame around entrepreneurship feeling challenging sometimes
• The difference between process-based goals vs outcome-based goals
• Bringing the energy of “one day” back into today
• Moving through perfectionism, pressure, comparison, and performance energy
• The difference between hard work and working harder
• Burnout, nervous system support, and restoring your energy gently
• Why alignment and belief work often need to happen before strategy
• Following your joy again and reconnecting with loving what you create

Here's the Momentum Workbook I mention.

And when you're ready to chat about the mastermind, come DM me on Insta. (Talk soon!)

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

I'm cross-publishing my conversation with Pamella Pritchard, from her Corporate to Coach podcast, and we can't wait to share this with you.

Listen on the podcast, or watch on Youtube here.

P.S. My mastermind is enrolling now, for July-Dec. DM me on Instagram for the info x

...

From Pamella:

If you've ever felt like you need to have everything figured out before you can grow your business, this conversation is your reminder that fear and belief can exist together and that expansion is available long before certainty arrives.

This week, I'm joined by bestselling author, kinesiologist, business alignment coach and founder of Love What You Create Podcast, Cassie Mendoza-Jones.

Cassie has been my coach, mentor and trusted guide through some of the most important seasons of my business journey, including helping me create and launch my very first group coaching program.

In this conversation, we explore what it really looks like to grow a business from self-trust rather than pressure, how to create from expansion rather than contraction, and why you don't need to feel confident, high vibe or completely certain in order to move forward.

We also dive into the realities of navigating major life transitions while running a business, including motherhood, divorce, visibility, privacy, launching offers and building sustainable success when life isn't going according to plan.

Towards the end of the episode, Cassie guides us through a powerful EFT tapping exercise designed to help you reconnect with possibility, trust your decisions and move forward with greater calm and clarity.

In This Episode We Discuss:

✨ How Cassie transitioned from makeup artist to kinesiologist, author and business mentor

✨ What kinesiology actually is and how it can support entrepreneurs

✨ Why creating from expansion often works better than creating from pain

✨ The mindset behind launching and selling group programs successfully

✨ Building a $45K launch while raising young children

✨ Why fear doesn't mean you're on the wrong path

✨ How to hold fear and self-belief at the same time

✨ The difference between acting from fear and acting despite fear

✨ Scaling your business without working more hours

✨ How to navigate major personal challenges while remaining visible in business

✨ Privacy, boundaries and sharing personal experiences online

✨ The signs you're ready to share a personal story publicly

✨ How to process emotions before turning them into content

✨ EFT tapping, self-trust and possibility energy

✨ Creating a business that supports your life rather than consumes it

Memorable Quotes:

🫶🏼 "You can be grateful and ask for more."

🫶🏼 "I don't need to be high vibe to take aligned action."

🫶🏼 "The presence of fear doesn't mean I'm on the wrong path."

🫶🏼 "You can feel fear and still act from belief."

🫶🏼 "Possibility exists whether you're ready for it or not. The work is becoming available to receive it."

👉🏼 Work with Cassie

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👉🏼 Work with Pamella

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

What do you do when nothing looks different yet… but something inside you still wants to believe?

This tapping session is for the in-between seasons. The moments where you’re waiting, hoping, building, healing, trusting, shifting, and trying not to spiral while your desires still feel invisible.

(Watch it on Youtube.)

Inside this session, we move through:

• Fear around timing and uncertainty
• The pressure to “figure everything out”
• Looking for proof before allowing yourself to trust
• The discomfort of not knowing how things will unfold
• Releasing control and softening into deeper self-trust
• Believing that movement can exist before evidence

This is your reminder that unseen does not mean absent.

Roots grow before we see the tree.

Change happens beneath the surface first.

And sometimes life is rearranging itself in your favour long before you can fully see it.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

Come tap along with me on YouTube here.

A calming EFT tapping session for releasing pressure, urgency, overthinking, fear around timing, and the feeling that you need to figure everything out right now.

Come back to trust, groundedness, and “or something better” energy. ✨

I'm running a free workshop for when you're feeling impatient and stuck in a "space in between" - register for free here.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

When you're in a gap, or a space in between, the discomfort can feel so big.

But rushing through the discomfort makes you miss a lot of the growth, and can split your energy.

In this episode, I guide you through some ways you can support yourself when your energy feels split between the old, the new, and the pathway guiding you to what you want.

I'm running a free workshop on exactly this, because we're all going through it.

Join me for a free workshop to help you move through a gap, with less controlling, gripping, or trying to predict the future.

Sign up here. (I'll send you the replay if you can't make it live.)

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

In this episode, I’m joined by clinical hypnotherapist Rachel Crethar for a deep chat on subconscious beliefs, self-worth, and hypnotherapy works to change our beliefs, habits and patterns.

Watch our chat on YouTube here.

We talk about how our earliest experiences shape the way we see ourselves—and how hypnosis can help you gently rewire those patterns at the root.

Rachel shares her journey from a 16-year corporate career into the world of hypnotherapy, the unexpected path that led her there, and why following your intuition (even when it doesn’t make sense) is often the fastest way forward.

Inside this episode:

✨ What hypnotherapy really is (and what it’s not)

✨ Why you’re always in control during hypnosis

✨ The role of self-worth in everything from business to relationships

✨ How subconscious beliefs are formed (and how to change them)

✨ Why “being stuck” is often just a patterned belief

✨ Real client shifts—from emotional eating to confidence and beyond

✨The power of identity shifts and creating new neural pathways

✨ How to reconnect with yourself when everything feels overwhelming

We also explore creativity, intuition, and how Rachel channels ideas and energy into her work.

If you’ve ever felt stuck, disconnected, or curious about the deeper layers of your mind—this one is for you.

About Rach:

Rachel is a Clinical Hypnotherapist, RTT therapist, Past Life Regression therapist and Life Between Lives facilitator who works with clients all over the world helping them overcome all kinds of problems including emotional eating disorders, skin issues, removing money blocks, career ceilings and even helping with natural pregnancy after years of trying. Rachel works with clients privately and also has self led programs and a monthly online hypnosis program called Higher Ground Hypnochannel.

Find her via her website and Instagram.

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

If fear has been slowing down your progress, your momentum, and your to do list… this tapping session is for you.

In this episode, we’re clearing the fear that can quietly sit underneath resistance, overthinking, or feeling “off”—even when you’re deeply ready for more.

This is a practice you can come back to anytime—because clearing fear, aligning your energy, and reconnecting with belief is part of your ongoing support system (just like brushing your teeth 🫶🏻).

Take a breath, tap along, and let yourself receive more of what you want (or something even better).

Want to tap along with me on YouTube? You'll find the video here.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

In this episode, I’m diving into one of my favourite beliefs for business, life, and aligned decision-making.

I share how this belief first helped me expand my income during and after maternity leave, how to use it to increase your energetic return on investment on basically everything, and why releasing the “how” can create more space for trust, momentum, and unexpected moments of magic.

I also walk you through 30+ powerful affirmations and belief shifts you can use around money, content, visibility, growth, ripple effects, and receiving bigger returns on your time, energy, and investments.

You can see the full list of affirmations here.

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel