Love What You Create

In this episode, I’m joined by email marketing strategist Skye Bailey for a conversation that completely shifted how I think about email—and honestly, how I’ll be showing up in my business moving forward.

This is not a fluffy “you should probably send emails” conversation. This is about what actually works, especially if you’re a small business owner doing a lot with limited time, energy, or support.

Skye shares her journey from retail and data-driven roles into becoming an email expert, and breaks down the biggest mistakes she sees (that most of us are making 👀), along with the simplest shifts that can create real results, fast.

Inside this episode, we chat about:

✨ Why emailing your whole list might be hurting your results

✨ How to use engaged segments (and why they matter more than list size)

✨ How often you actually need to be emailing (this might surprise you)

✨ The power of waitlists—and how to turn them into real conversions

✨ How to approach launches without feeling spammy or overwhelming

✨ What to focus on if you only have 1–2 hours a week for email

✨ Lead magnets that actually convert (and why most don’t anymore)

✨ Reframing unsubscribes and what they really mean for your business

If you’ve been underutilising your email list, overthinking what to send, or quietly avoiding it… this episode will shift that.

...

Sky builds email strategies for small eCommerce brands who are doing a lot with not much, limited time, lean teams, and a never-ending to do list.

Sky cares about two things, emails that are optimised to drive sales, not just look good, and making email feel doable, not like a giant project you keep putting off.

Connect with Skye:

✨ Instagram.

✨ TikTok.

✨ YouTube.

✨ Website.

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In this episode, I’m joined by the incredible Xindi, from By Xindi—a brand messaging and storytelling strategist passionate about helping female entrepreneurs find their authentic voice and turn it into an Uncopyable brand.

We dive into the real power of storytelling in business; the kind that actually connects, converts, feels easy to create AND creates incredible momentum, results and success in your biz.

Xindi shares everything she knows about building a brand that’s deeply aligned, magnetic, and fully your own. I loved our chat so much, and I can't wait for you to dive in.

We talk about:

✨ Why storytelling is the missing piece in your marketing (and what happens when it’s not there)

✨ The difference between “robotic” content vs. embodied, magnetic storytelling

✨ How to find your voice by dating yourself and understanding your own thoughts, beliefs, and experiences

✨ Sharing your story in real time (without oversharing or trauma dumping)

✨ Navigating visibility fears, imposter syndrome, and the inner critic

✨ Why your everyday life is actually your most powerful content

✨ Letting go of the pressure to constantly outdo yourself in business

✨ The belief that changed everything: it gets to be this easy

We also talk about trusting your work, trusting your message, and trusting that what you’ve lived and learned is more than enough.

💫 Connect with Xindi:

Instagram.

Threads.

She also shares a free 90-minute training on strategic storytelling here.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

This was "creative flow" in action. I had an idea (or 5) for a new podcast ep, but this one flowed out instead.

If you've ever sat down and felt stuck at what to write, to only then overthink and overwork every thought that comes through, you'll love this episode.

Links mentioned are below (my membership, 1:1 Reframe session, and biz alignment coaching program). DM me on Insta if you have any questions about working together, I'm right here x

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

In this episode, I’m joined by the incredible Fiona Horne—one of the world’s most respected voices in modern witchcraft—for a deeply expansive, magical, and grounding conversation.

We talk about what witchcraft really means today (hint: it’s not what most people think), the power of intention, creativity as a spiritual practice, and how Fiona has navigated multiple profound pivots across her life; from rockstar to author, pilot to guide of transformational retreats.

We also dive into:

• What it meant to “come out of the broom closet” in the 90s vs now
• Why creativity is a form of magic (and why no thought is ever wasted)
• The role of ritual, intention, and everyday practices in shaping your life
• How Fiona trusts her intuition and “reads the energy” like a pilot reads the sky
• The power of women gathering—and the alchemy that happens in shared spaces
• Reinvention, resilience, and following what’s calling you next

There’s so much wisdom in this conversation around trusting yourself, creating from a place of freedom (not perfection), and allowing your life to evolve in ways you may not have planned, but are deeply aligned.

Whether you feel witch-curious, creatively blocked, or simply ready for your next chapter… this episode will open something up for you.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

When your perfectionism is flaring, you come listen to this episode.

And then? Come and learn more about my new membership, and join the waitlist for founding member perks.

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

This tapping session is for when you’re trying really hard to make something happen—and it’s starting to feel tight, grippy, or exhausting.

(Watch it on Youtube.)

Using EFT tapping and a card pull from my Belief Balance Deck, we work with releasing stubborn, forceful energy and opening to a more trusting, receptive way of allowing things to unfold.

In this session, we tap into:

• Letting go of forcing and “it has to happen this way” energy
• Releasing stubbornness that’s trying (lovingly) to protect you
• Opening to change, flow, and new possibilities
• Trusting there are many paths to what you want
• Receiving in perfect timing—or something even better

You can still want what you want.

You just don’t have to grip it so tightly.

Tap along and let yourself soften, open, and trust that things really are working out for you.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

In this episode, I share a simple question you can come back to when your mind is looping on an old story.

Whether it’s a familiar doubt, a replay from the past, or a narrative that keeps pulling you out of the present, this question is designed to gently interrupt the loop and bring you back into clarity, safety, and choice.

A soft reset for your thoughts, your body, and the story you’re ready to loosen.

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

This tapping session supports you in trusting your next move, even if you’re not fully sure what it is yet.

(Watch it on Youtube.)

We work with releasing heaviness, perfectionism, and the pressure to “get it right,” so your next step can feel lighter in your body, mind, and energy.

In this session, we tap into:

• Letting go of heaviness and overthinking
• Trusting your guidance and inner knowing
• Releasing pressure around big decisions
• Moving forward without needing perfection
• Making the next move from alignment and self-trust
• You don’t need the perfect step — just the next one.
• Take a breath, tap along, and let yourself be guided.

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🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

Let’s tap into good luck energy.

In this tapping session, we activate the frequency of trusting, receiving, and expecting good things to flow your way. Not from entitlement… but from deep self-belief, enoughness, and openness to miracles.

(Watch it on Youtube.)

We tap into:

• Becoming someone who expects good things
• Receiving opportunities, money, and support with ease
• Trusting yourself as a powerful receiver
• Allowing “coincidences” that are anything but
• Opening to miracles, perfect timing, and something even better

Take a breath, tap along, and let yourself receive the good. 💫

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel

When aligning your energy feels like a slog, this tapping session is for you.

(Watch it on Youtube.)

In this video, we tap into those moments when you want something, you’re working toward a goal or manifestation, but it feels heavy, blocked, or out of reach. Like you can see it… but there’s a foggy glass wall in the way.

Let's clear and tap, so you can breathe and receive.

MORE

🙌🏻 Get the $22 Launching Into Alignment Workshop

🫶🏻 Join my membership, Breathe & Receive

❤️‍🔥 Expand your biz in the BRAVE MAstermind

🌿 Exhale with a 1:1 Reframe Session

💫 Browse All Coaching, Courses & Workshops

📖 Read My Books

🔮 Clear your energy on my YouTube Channel