In Episode 10 of the Loyalty Leaders Podcast, we discuss the growing importance of fandom in turning strong customer relationships into strategic business assets.

Segment One: Rick Ferguson and Fanatics' VP of Loyalty Doug Glazer delve into the challenges and opportunities of building loyalty with sports fans, the importance of actioning customer data, and Fanatics' plans to build a true cross-company coalition to engage with sports fans at every stage of the customer journey.

Segment Two: Phil Rubin joins retail loyalty expert Matt Garrett to ponder the middle-aged doldrums of loyalty marketing and how empowered brand fans can become strategic assets for customer-centric enterprises.