In Episode 4 of the Loyalty Leaders podcast, we interview a pair of veteran loyalty marketers.

Segment One: Loyalty Summit Americas chairperson David Feldman sits down with veteran loyalty marketer Ashley Hancock to discuss the organizational challenges of the loyalty marketer, the importance of leveraging loyalty data to build a business case for the C-suite, and why some brands still find loyalty a polarizing topic.

Segment Two: Loyalty Summt VP of Marketing Rick Ferguson joins Loyalty Summit CXM co-chair Iain Pringle for a deep dive on the topic of Intelligent Loyalty, the conference theme for our upcoming Loyalty Summit CXM Conference in Copenhagen.