LTV with Kyle Racki

LTV with Kyle Racki episodes:

• 12.12.2019

  Advice from the Bumpy Road of Entrepreneurship, with Josh Chingas | Ep 31

  Advice from the Bumpy Road of Entrepreneurship, with Josh Chingas | Ep 31 On this episode of LTV, Kyle retraces his adventures as a SaaS founder with Josh Chingas, host of the Niche the Niche podcast. They chat about the...

  
• 12.05.2019

  An Introvert's Approach to Sales: A Therapy Session, with Aggelos Mouzakitis | Ep 30

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki.   An Introvert's Approach to Sales: A Therapy Session, with Aggelos Mouzakitis | Ep 30   For entrepreneurs and founders, learning how to...

  
• 11.28.2019

  Swimming Upstream: A Conversation about Moving Upmarket, with Collin Stewart | Ep 29

  A shift up-market to sell to larger companies is high on the list for most founders growing a SaaS company. Pulling it off… well that’s easier said than done. On this episode of LTV Kyle chats with Collin Stewart, co-host...

  
• 11.21.2019

  The Importance of Building Repeatable Systems into Your Business, with Mandi Ellefson | Ep 28

  Part of growing a business means accepting that there will come a day where it’s impossible for you to run it on your own. Your role as a founder is to build repeatable systems into your company so that it...

  
• 11.14.2019

  7 Surprising Sales Lessons I Recently Learned About Scaling to $10M ARR | EP 27

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. 7 Surprising Sales Lessons I Recently Learned About Scaling to $10M ARR | EP 27 Scaling a business definitely isn’t for the weak—or...

  
• 11.07.2019

  Growing a Sales Team from $0 to $7 million ARR, with Jeremy Chatelaine | Ep 26

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. On this episode of LTV, Proposify CEO Kyle Racki tells the story of how the company grew from $0 to $7M in annual...

  
• 08.22.2019

  How We Demo Our Product to Leads at Proposify | Ep 25

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. How We Demo Our Product to Leads at Proposify | Ep 25 Once a lead is qualified, they’re ready to see your product...

  
• 08.15.2019

  The Exact Lead Qualification Process We Use at Proposify | Ep 24

  Qualifying leads is a critical step in any company’s sales process for both the sales team and the prospective client. Without it, your reps could be wasting valuable time on demos for ill-fitting leads who either won’t buy or who...

  
• 08.01.2019

  The Complete Guide To Moving Up-Market in SaaS | Ep 23

  Moving up-market is complex and challenging, but it can transform your SaaS business into a scaling empire. On this episode of LTV, Kyle talks about why you should consider a move up-market to sell to larger companies, and what challenges...

  
• 07.25.2019

  How to Compensate Your SaaS Sales Reps | Ep 22

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. How to Compensate Your SaaS Sales Reps | Ep 22 Figuring out how to properly compensate your salespeople is one of...

  
• 07.18.2019

  How to Generate Leads and Land Deals for Your Enterprise SaaS Product | Ep 21

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. How to Generate Leads and Land Deals for Your Enterprise SaaS Product | Ep 21 Landing an enterprise deal can mean...

  
• 07.11.2019

  Should You Keep Rogue Salespeople On Your Team? | Ep 20

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. Should You Keep Rogue Salespeople On Your Team? | Ep 20 The rogue salesperson is a formidable force when it comes to bringing...

  
• 07.04.2019

  How to Build a Scalable SaaS Sales Process from Scratch | Ep 19

  Every company has a sales process, but how do you know if it’s ready to scale? In this episode of LTV, Kyle is joined by Proposify's Director of Sales, Daniel Hebert, as they discuss the fundamentals aspects of building a...

  
• 06.27.2019

  What to Look for in a Sales Enablement Manager | EP 18

  A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. What to Look for in a Sales Enablement Manager | EP 18 A solid sales enablement strategy only works if it’s designed to...

  
• 06.20.2019

  Sales Enablement: What It Is and Why It Matters | EP 17

  Sales enablement has evolved from a byproduct of established sales roles into an integral function of a robust sales process. Yet as it continues to develop, it has escaped a concrete definition. In this episode of LTV, Kyle is joined...

  
• 06.13.2019

  The Process Behind Our Annual Offsite Planning Session | EP 16

  Before a SaaS company can truly scale, every founder needs to transition from an entrepreneur with a say in every departmental decision to CEO running the company holistically.   In this episode of LTV, Kyle explains how this process needn’t...

  
• 06.06.2019

  How Our Customer Success Team Achieved Negative Churn For Four Consecutive Months | EP 15

  There’s a good reason negative churn is the holy grail of SaaS. When effective customer success (CS) strategies pay off, the result is exponential revenue growth, even when sales are slow. In this episode of LTV, part two of a...

  
• 05.30.2019

  When to Build a Customer Success Department (and How We Did It) | EP 14

  For SaaS companies who operate on recurring revenue and subscription business models, a healthy ongoing customer relationship is one of the surest ways to maximize lifetime value and minimize churn. In this episode of LTV, part one of a two-part...

  
• 05.23.2019

  The Story Behind My Book, Free Trials and Tribulations | EP 13

  The road from struggling freelancer to successful software entrepreneur is never smooth, yet Kyle’s was characterized by a special kind of personal and professional hell. In this episode of LTV, Kyle shares the entire process of writing Free Trials and Tribulations from...

  
• 05.16.2019

  Why I Hired a Business Coach | EP 12

  Hiring a business coach is a big decision; it’s expensive, and a huge time commitment for you and your potential coach. But, a great coach can help you level-up as a founder if you find yourself at a standstill. In...

  
• 05.09.2019

  How to Deploy Product Management in Your Startup | EP 11

  LTV with Kyle Racki Your first decisions as a software founder should revolve around transforming your unvarnished app into a functional, profitable, and scalable digital product. In this episode of LTV, Kyle defines product management, explains its importance in...

  
• 05.02.2019

  How Early-stage Founders Can Create a Killer User Experience (Without Hiring a Ux Designer) | EP 10

  LTV with Kyle Racki For more info: https://bit.ly/2py685O Today’s fastest growing companies are the ones creating an incredible user experience. We all have our favourite products, but what is it that makes using them so seamless and enjoyable? In this...

  
• 11.29.2018

  Do You Actually Want to Own and Operate a Software Company? |EP 09

  LTV with Kyle Racki For more info: https://bit.ly/2py685O Even with a blockbuster idea, your app won’t make money overnight. Are you willing to devote years to building your product, and eventually running a software company? In this episode, Kyle explains...

  
• 11.22.2018

  Early Stage Founders: Sales Will Solve (Almost) All of Your Problems | EP 08

  LTV with Kyle Racki For more info: https://bit.ly/2py685O You finally have a product to market, and that’s good news because your bills are piling up fast. You’ve got two options to keep the company on its feet: hunt VC cash,...

  
• 11.15.2018

  CEOs, Are You Prepared for War? | EP 07

  LTV with Kyle Racki For more info: https://bit.ly/2py685O If you’re a CEO you’re likely in one of two camps: a long-term planner who keeps an even keel, or an aggressive decision maker who isn’t afraid to rock the boat. Tune...

  
• 11.08.2018

  How to Crush Your Competition (Honestly and Ethically) | EP 06

  LTV with Kyle Racki For more info: https://bit.ly/2py685O It’s a long journey to the top of the market, and you’ll never make it without tackling one major roadblock along the way - the competition. In this episode, Kyle shares tips...

  
• 11.01.2018

  How I Use All-Hands Meetings to Build Company Culture | EP 05

  A company performs best when everyone is moving in the same direction, but getting your staff on the same page can be challenging when everyone has their own priorities. A simple way to get everyone together is hosting regular all-hands...

  
• 10.25.2018

  Why We Hired an HR Manager with only 24 Employees | EP 04

  LTV with Kyle Racki For more info: https://bit.ly/2py685O Proposify only had two dozen employees at the time, and Kyle and his co-founder Kevin Springer knew they needed reinforcements to triple their staff over the coming year. In this episode, Kyle...

  
• 10.18.2018

  The Story of Raising Proposify's 8-Figure Series A Funding | EP 03

  LTV with Kyle Racki For more info: https://bit.ly/2py685O Kyle and his co-founder Kevin Springer resisted taking VC in the early stages of Proposify, reluctant to hand over control of the company. In this episode, Kyle shares what changed their mind...

  
• 10.11.2018

  Why You (Probably) Shouldn’t Rewrite Your SaaS Product - A Cautionary Tale | EP 02

  LTV with Kyle Racki For more info: https://bit.ly/2py685O We set out to redevelop our software to stave off growing competition with a better user interface. We knew it was a big undertaking, but nothing would have prepared us for the...

  
• 10.04.2018

  Things Agencies Should Consider Before Exchanging Services for Equity in a Startup | EP 01

  LTV with Kyle Racki In this episode, Kyle weighs in on how agencies can determine whether or not it’s wise to accept equity in a startup as payment for services. He explains how to figure out the true cost of...

  
• 10.04.2018

  He’s Back: SaaS CEO Kyle Racki Flips The Switch on a New Show

  Host Kyle Racki welcomes listeners to LTV, formerly Proposify Biz Chat. In this show, he’ll draw from his experiences of building SaaS company Proposify to frankly discuss the challenges of scaling a business, and offer wisdom to other entrepreneurs. Download...

  
• 06.14.2018

  Entrepreneurs Think Differently About Risk | EP 90

  Read Kyle’s full length Medium post on risk and entrepreneurship. https://blog.kyleracki.com/entrepreneurs-think-differently-about-risk-6dec78fe76d6  

  
• 05.24.2018

  What Quentin Tarantino Taught Me about Scaling a Business | EP 89

  Proposify Biz Chat For more info: https://www.proposify.com/podcast/089

  
• 05.22.2018

  The 4 Types of Serial Entrepreneurs and Why I’m Not One of Them

  I had lunch with a founder the other day who told me that while he enjoys starting up new businesses, but doesn’t like to operate them. Once the business is making money and has people who can run it, he...

  
• 05.17.2018

  My Founder Chat with Josh Pigford of Baremetrics | EP 88

  In this interview, Kyle talks about his journey from quiet, artsy kid in high school to founder of Proposify, which is aiming to hit $10M in annual revenue this year. You'll also hear how Proposify started as a side project...

  
• 05.10.2018

  Why I Stopped Doing Guest Interviews | EP 87

  What started as Agencies Drinking Beer and then rebranded to Proposify Biz Chat, this podcast is about to undergo another evolution. (What can we say? We like to keep things fresh.) Host Kyle Racki explains why he's moving away from...

  
• 05.03.2018

  Can Your Business Run Without You? | EP 86

  In this interview, Mandi Ellefson of The Hands-Off CEO talks about how business owners need to add more value to their services so they can charge more; why you need to sell clients on results, not your process; and the...

  
• 05.01.2018

  Should You Charge Enterprise Clients More Than SMBs?

  This post was inspired by a question from one of our UK readers, Dean. Dean’s a WordPress web designer who normally charges his SMB clients £4-6k for a high-end brochure-style website; no gateway, no API, no bells, no whistles. As...

  
• 04.26.2018

  Integrating Profits and Purpose | EP 85

  In this interview, Kevin Brown of Mighty Ally talks about how he ended up founding a marketing agency in Uganda, why all companies regardless of their sector can —and should—be changemakers, and how even Wall Street is getting behind the...

  
• 04.19.2018

  Is your SaaS Startup doing SEO right? | EP 84

  John Doherty is the founder and CEO of GetCredo.com, where they help businesses find the right marketing partner to work with. He has a decade of experience in SEO across in-house roles, agencies, and private consulting.

  
• 04.12.2018

  This Entrepreneur Landed Customers Before He Even Had a Product | EP 83

  Bastian Ernst is the founder and CEO of Wild Audience, a consulting company that uses respect-based marketing and relationship funnels to get people to act and convert. Bastian mentored at Close.io under Steli Efti and then did the opposite of...

  
• 04.05.2018

  Tucker Max on Why Selling a Book Isn't the Point of Writing One | EP 82

  Tucker Max has sold over 3 million copies of his books worldwide, and is the third writer to ever have three books on the New York Times’ non-fiction best seller list at one time. Since his nomination as one of...

  
• 03.29.2018

  The Lost Art of Direct Offers | EP 81

  Takeaways Don’t replace what isn’t broken With new ways to connect with prospects popping up at an ever-accelerated rate, it can be tempting to believe everything you hear, like abandoning email marketing altogether and solely reaching out to prospects with...

  
• 03.26.2018

  How to Productize a Service to Work Less and Earn More

  Custom services, like the work of most agencies, take time, and time is a finite resource. Productizing your services can help you grow your business efficiently. The truth is, service businesses are inherently difficult to scale. Think about it: selling...

  
• 03.22.2018

  Find Your Niche and Focus on High Ticket Offers | EP 80

  In this interview, Jim explains why you need a niche to stand out, how pricing higher from the beginning can lead to greater success, and why all clients should be called “customers”.

  
• 03.15.2018

  DigitalMarketer's Marcus Murphy Chats About Honesty, Being Present, and Partnerships | EP 79

  Marcus Murphy is the director of sales and monetization for DigitalMarketer, which hosts the Traffic and Conversion Summit for marketers each year. Leading an umbrella department for sales, customer success, business development, partner programs and channels, and strategic partnerships, Marcus...

  
• 03.08.2018

  Live from T&C: Chatting with Experts on Agency Growth, Sales, and Marketing | EP 78

  Amara Omoregie is the director of marketing for Amara Reps, a digital agency and consultancy. Having spent 14 years in sales and another ten years in marketing, Amara helps clients by focusing on inbound leads, social media, web development, and...

  
• 03.01.2018

  What Every CMO Needs to Focus on in their First Three Months | EP 77

  In this interview, Sam explains the critical tasks every chief marketing officer needs to nail in their first three months in a new role, and why those first three months matter the most. He also talks about the importance of...

  
• 02.22.2018

  The Future is Messenger Marketing and Chatbots | EP 76

  In this interview, Mikael talks about why messenger marketing is the future, why email marketing isn’t as effective as it used to be, and how to get subscribers to your messenger bot. He also reveals the most misunderstood aspect of...