They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies.

Furthermore, they touch on the changing landscape of measurement platforms and the importance of understanding user psychology and behavior in subscription-based apps. The conversation wraps up with a brief discussion on the intricacies of SKAdNetwork.

00:00 Introduction

00:26 Welcome to Growth Masterminds

00:48 Guest Introduction: Lucas

01:21 Discussion on AdMon and Subscriptions

01:42 Balancing Full-Time Work and Side Projects

02:15 The Importance of AdMon for Subscription Apps

04:42 The Journey of Building AdMon Framework

11:26 Benefits of Implementing AdMon Framework

16:02 Introduction to SKAN 4

16:05 Building a Custom GPT for SKAN 4

25:44 The Impact of Scan Four on Small Developers

28:45 Conclusion and Future Discussions