The CFO Playbook

Lyst | With Joel Stephens, VP of Finance


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Joel Stephens’ career at Lyst started in 2015, when the fashion shopping app and website was still a startup and he was its financial controller. Fast forward to 2021, and Joel is now VP2, leading three teams in the finance department. He recently finished heading up the financial part of an $85 million pre-IPO round.

Joel has found several strategies that help him get the best from his team. He encourages them to use the Minimum Viable Product (MVP) framework — a concept he learned from the book “Lean Startup” by Eric Ries. This encourages everyone to focus on the larger picture, rather than getting lost in the details from the beginning. 

In this episode of The CFO Playbook, Joel explains how his time at Lyst has shaped his leadership style, how the models he used to fundraise during the pre-IPO round were changed by the pandemic, and some of his favorite goal-setting methodologies.

Connect with Joel on LinkedIn.

Connect with our host Ross on LinkedIn.

If you want a better way to track and control your team’s spend, check out Soldo.com.

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