In this episode, we're tackling the dynamic and challenging world of acquiring new customers. As the final installment of our three-part series on customer acquisition strategies, we focus on the most discussed yet misunderstood segment: new customer engagement. We'll break down why pursuing new customers isn't always necessary for growth and how, in some cases, it's possible to double business size without them. Join us as we share our firsthand strategies and insights from managing multiple machine shops, proving that quality often trumps quantity in customer portfolios. From crafting perfect customer profiles to understanding the real costs of new customer acquisition, this episode is packed with invaluable tactics for business owners aiming to expand their reach without compromising their core base. Dive into the conversation with us and discover how to strategically attract new customers and enhance your growth potential.

In this episode, we're diving into the often-overlooked but incredibly valuable topic of re-engaging dormant customers. After exploring how to grow current customer relationships in our previous episode, we're now shifting focus to those who've slipped away. We'll discuss why customers become dormant, how it's not always due to negative experiences, and the subtle art of re-engagement. You'll hear firsthand about the strategic approaches and real-life examples from our own experiences in reigniting these old flames. Whether you're looking to improve on-time delivery, uphold product quality, or navigate pricing changes, this episode is packed with actionable strategies to help you bring dormant customers back into the fold. Join us as we unpack the tools and tactics necessary to transform lost opportunities into revived partnerships.

The 3 Types of Customers.

In Today’s episode of the Machine Shop Growth podcast Kirk Phelps and I talk about the 3 different types of customers.  This is going to be a 3 part series. This week we talk about the first (and most lucrative) customer to work with! 

Make sure you tune in and enjoy!

Here’s a question for you—are you running your shop, or is your shop running you?

In this episode of the Machine Shop Growth Podcast, Kirk and I are diving into the 3 biggest challenges shop owners face—things most of us don’t even realize are slowing us down:
1️⃣ Why trying to do it all might be your biggest mistake.
2️⃣ How one simple change could completely transform your workflow.
3️⃣ The surprising reason your shop down the road is growing faster (hint: it’s not their parts).

We’re here to help you break out of the grind, grow your shop, and finally see the profits you’ve been working so hard for.

🎧 Pilot Episode is live now—don’t miss it!