This week's guest is Maura Horton, the CEO and Founder of MagnaReady, a company that provides accessible apparel for those with limited dexterity. Maura developed the concept for MagnaReady after her husband was diagnosed with Parkinson’s disease and struggled to dress himself independently.

She invented and eventually patented a magnetic closure system that replaces buttons and has since licensed the technology to Fortune 500 Companies including PVH Corp, owner of Calvin Klein and Tommy Hilfiger. Maura also partnered with and advised Tommy Hilfiger Adaptive, the first mainstream brand to launch a children’s adaptive apparel line.

In this episode we talk about:

• The state of the adaptive clothing market before MagnaReady
• How Maura got the inspiration to infuse magnets into her husband’s shirts
• The challenges she faced in the design and manufacturing process
• Why Maura thinks the term ‘adaptive’ is unhelpful

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Learn more about MagnaReady

Website / Instagram / X

Follow Maura Horton on LinkedIn

Maura’s recommendations for people to follow:

Keely Cat-Wells

Andraea LaVant

Wheelchair Barbie

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If you enjoyed this episode please subscribe to Made For Us and give the show a 5-star rating on Apple Podcasts to help others discover it.

Couldn’t wait for the next installment of Made For Us? Well, here’s an additional episode just for launch week. My guest is Ade Hassan, founder and CEO of the lingerie brand Nubian Skin. Founded in 2014, the company brought a simple yet innovative product to the fashion industry - nude lingerie and hosiery for women with darker skin tones. In 2017, Ade was awarded an MBE for services to fashion in recognition of Nubian Skin’s inclusive and innovative mission to “redefine nude.”

In this episode Ade discusses:

• How she built the company despite having no fashion industry experience
• The huge demand for Nubian Skin products in the entertainment industry
• How she thinks about the size of the market for Nubian Skin
• Her advice for companies looking to develop more inclusive products

Loved this episode? Share it with a friend and drop us a 5-star review on Apple Podcasts or Spotify to spread the word! And be sure to subscribe to the free Made For Us newsletter to get bonus content.

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Learn more about Nubian Skin

Website / Instagram / Facebook / YouTube

Follow Ade Hassan on Instagram

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Joining me on the very first episode of Made For Us is Cliff Weitzman, the Founder and CEO of Speechify, a text-to-speech app that uses AI to turn text from documents, websites and email to audio.

Speechify has been downloaded by over 20 million users and is the #1 rated AI text-to-speech app in its category on Apple’s App Store. Among its user base are people with dyslexia, ADHD, low vision and other conditions that make reading difficult. In 2017, Weitzman made the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities.

In this episode, Cliff discusses:

• How his dyslexia fueled his entrepreneurial drive
• Why he decided that dyslexia was what he wanted to solve
• The advances in AI that made a product like Speechify possible
• How Speechify has helped make reading more accessible 

Enjoyed this episode? Rate the show on Apple Podcasts or Spotify to help others discover it! And be sure to subscribe to the free Made For Us newsletter to get bonus content.

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Learn more about Speechify

Website / Instagram

Follow Cliff Weitzman

Instagram / Youtube / Medium

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Introducing Made for Us, a new podcast exploring the intersection of innovation and inclusion. The weekly show tells the stories of the founders, inventors and nonconformists who've made it their mission to create products that work better for everyone. Produced and hosted by Tosin Sulaiman, a podcaster and former business journalist with Reuters and The Times.