The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 051, I continued the conversation with Ilias Mastrogiannis from Episode 050 so feel free to listen to that as well. I hope you will enjoy our chat

Time Stamps

0:00 Intro

0:15 Winning Large Retailers

5:28 Securing The Foundation

8:34 Non-Scalable Tasks

13:31 1% Better Everyday

17:57 The Necessity of Obsession

25:07 Wrap Up

27:24 Outro

About The Host: Chris Maffeo

About The Guest: Ilias Mastrogiannis

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 050 I had the pleasure of chatting with Ilias Mastrogiannis. He is the Founder of Distillery Nation Podcast and Mastrogiannis Winery and Distillery, based in Washington State, inspired by Greek tradition. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:51 Ilias' Podcast

3:59 Building Demand

5:30 Starting Product

6:46 Traditional Vs Modern Occasions

10:38 Ring Road of Messaging

16:23 Event Driven Messaging

20:26 Event Specialized Products

24:25 Dusty Vs Vibrant Categories

28:22 Primacy of Cocktail List?

30:52 Outro

About The Host: Chris Maffeo

About The Guest: Ilias Mastrogiannis

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048.

She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud.

Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:14 Sustainable Packaging

9:36 Selecting Sustainable Outlets?

13:18 Role Of An Importer

16:10 Ensuring Wholesaler Rotation

20:00 Big Fish Small Pond, Small Fish Big Pond?

23:19 Biggest Professional Change Becoming A Founder?

31:38 Wrap-Up

33:12 Outro

About The Host: Chris Maffeo

About The Guest: Stephanie Jordan

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.

He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.

Time Stamps

0:00 Introduction

1:00 Building Demand

5:09 Entering A New Market

10:43 Selecting Bars

15:11 Differentiating Your Brand For On-Trade

23:08 Utilizing Portfolio To Enter Bars

28:47 The Target Consumer

31:45 The Duppy Share

34:21 Outro

About The Host: Chris Maffeo

About The Guest: Jack Orr-Ewing

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 045, I continued the conversation with Francesco Sapienza from Episode 044. He disclosed some tips about Drinks Photography and unveiled the behind-the-scenes of working with some of the best bars and restaurants in NYC. It is also in video on Spotify and YouTube.

Time Stamps

0:00 Introduction

0:22 A Food Photographer's Red Flags

6:39 Creating The Photograph

10:34 The Role of Light in Sales

16:24 Ensuring a Follow Up

20:04 The Value of a Professional

27:20 Photographic Tricks

29:33 Difference Between Food & Drink Shots

32:40 Taking Shortcuts

35:48 Best Color For Liquid

40:17 Pragmatic vs Aspirational Imagery

44:50 The Professional as an Educator

55:00 Ending Remarks

57:09 Outro

About The Host: Chris Maffeo

About The Guest: Francesco Sapienza

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episodes 044 I had the pleasure to chat with one of my best friends, Francesco Sapienza. He is a NYC-based Food & Drink Photographer. An Engineer by trade, he left a successful career in Stockholm, Sweden to pursue his dream in NYC.

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.

André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.

Time Stamps

0:00 Intro

0:14 Global Travel Retail Logistics

7:55 Segmenting Airports

10:31 Local Airport Advantage

13:42 Airport Stakeholders

18:35 Staffing Airports

22:11 Identifying Your Consumer

34:42 Local vs. Standardized Airport Selection

41:07 Wrapping Up

About The Host: Chris Maffeo

About The Guest: Andre De Almeida

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In Episode 042 I had the pleasure of chatting with André de Almeida. He is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.

Time Stamps

0:00 Introduction

1:39 Starting From Brand or Liquid?

3:51 Bringing In New Whisk(e)y Drinkers

9:18 Whisk(e)y Education

12:53 Category Bridging For Whisk(e)y

18:53 Category Jumping With Wood

25:41 Clear Target Occasion Vs Pigeonholing

27:38 Recruitment Via Cocktails

35:22 The Role Of Bottom-Up Trade

40:49 Outro

About the Host: Chris Maffeo

About the Guest: Andre De Almeida

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com