Chasing after prospects saps your energy, drains your confidence, wastes your time, and will likely scare them away. So why do we do it? Because we don't know what else to do. In today's episode Andrew and Kenny give you a different way to handle prospect follow-ups that keeps you in control and draws the right prospects to you even more powerfully.

In this episode:

* Why following up with prospects after the initial sales meeting is such a terrible idea

* How to use the "Anti-Followup" to save your sanity and win new clients

* 3 magical tactics to use in an email to get prospects to agree with you, to take direction from you, and to come away wanting more

Resources:

* Calendly - The best 3rd party scheduling system in existence

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

This is part 2 of the 2-part interview. See part 1 here.

Watch the accompanying video of this episode below:

 

In this episode:

* Top tips for optimizing your sales flow and website for conversions

* Putting Peter's insights regarding value proposition and conversion rate optimization to the test by critiquing Kenny's new business website live

Part 1 contains the majority of the interview with Peter, and you'll want to listen to that first. Find it here.

SPECIAL OFFER for our listeners: Download Peter's quick 5-step system for identifying your best value proposition: http://www.petersandeen.com/value

Download Episode 27 PDF Transcript

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

OVERWHELMED visitors = CONFUSED visitors = LOST visitors. So why are you still overwhelming your website visitors with a "filing cabinet website" that only distracts them from the important information they need to know and the next steps you want them to take? Andrew and Kenny explore the serious business dangers of online overwhelm - and provide hands-on guidance for eliminating it

Put most simply, finding your WHY means knowing what you desire. And you must have desire in order to achieve ANYTHING in life. Kenny and Andrew step you through the absolute necessity of having a strong WHY (for your life as well as for your business) and how to find yours.

A successful consulting practice MUST have a clear Value Proposition. It forms the foundation of ALL your marketing efforts. A strong VP makes your ideal clients believe that your product or service is the absolute best they can find. Andrew and Kenny give you all the steps you need to create a powerful one for your business.

Reap the rewards of being a good public speaker (greatness is not required!). Not only can you win clients at speaking events, but you can win clients simply because you communicate with greater clarity and confidence. Andrew and Kenny share personal stories of their own public speaking paths along with their best tips for improving your very next talk.

You might have a fantastic sales funnel. You've built your website authority, you're attracting great prospects, and you're getting them to contact you. But that's all for naught if you can't close the deal. Andrew and Kenny share how to write a business proposal that always gets a "Yes!"

There's a reason that nearly all successful consultants blog. Blogging increases your authority, increases your reach, and builds a "new client flywheel" that gains more and more momentum over time. In this episode Kenny and Andrew demonstrate the value of blogging and give you the essential tips for getting started and maximizing your blog's value.

You can't do it all yourself. Getting good help is necessary if you want to grow your consulting practice. This week, Andrew and Kenny share the ins and outs of effective hiring.