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Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants
By Andrew Percey and Kenny GoodmanBusiness
Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants episodes
- Episode 18 – Interview with Ian Brodie
Kenny and Andrew interview special guest and email marketing expert Ian Brodie. Ian, author of the #1 Amazon bestselling book, Email Persuasion, teaches business owners and professionals how to captivate and engage their audience, build authority and generate more sales with email marketing.
In this episode:
Why you should prioritize email marketing
The basics for getting started and gaining traction without becoming overwhelmedHow to find the right balance between nurturing good will and selling yourselfAdvanced email marketing techniques to grow your business even fasterDownload Episode 18 PDF Transcript
The post Episode 18 – Interview with Ian Brodie appeared first on Magnetic Consultant.
1 hr 1 min - Episode 17 – Interview with Daryl Urbanski
Andrew and Kenny interview special guest and automated online income expert Daryl Urbanski. Daryl is best known for his ability to create seven-figure, automated income streams from scratch, and in this interview he shares his best, freshest insights for consultants.
In this episode:
Why all consultants should focus on automating their lead generation
How to charge $500/hour consulting feesWhat is "Direct response database automation marketing", and how it can dramatically increase online lead gen and sales for consultantsTime management best practices that let you focus on your businessDownload Episode 17 PDF Transcript
The post Episode 17 – Interview with Daryl Urbanski appeared first on Magnetic Consultant.
1 hr 2 min - Episode 16 – Succeeding on a Tight Budget
The guys share their favorite ways to get the most bang from your buck, especially if you don't yet have many bucks to spare.
In this episode:
Why all consultants need to watch their bottom line
Survey of free and inexpensive marketing tools that your competitors are using and you should be, tooHigh-value, low-cost tools for website building, lead generation and lead nurturingTip of the week: How to completely bypass those 3% payment processing fees when clients pay you onlineDownload Episode 16 PDF Transcript
The post Episode 16 – Succeeding on a Tight Budget appeared first on Magnetic Consultant.
38 min - Episode 15 – Interview with Steve Gordon
Andrew and Kenny interview special guest and referral marketing expert Steve Gordon, author of "Unstoppable Referrals" and publisher of "The Unstoppable CEO".
In this episode:
Why referrals are still the #1 way for most consultants to get clients
Where most consultants go wrong when asking for referralsHow to make it easy and rewarding for clients and colleagues to refer youHow to create an effective "referral kit"Step-by-step approach to go from zero referrals to a nonstop referral engineSPECIAL OFFER for our listeners: Get a free copy of Steve's book, "Unstoppable Referrals", at http://unstoppableceo.net/magneticconsultant
Download Episode 15 PDF TranscriptThe post Episode 15 – Interview with Steve Gordon appeared first on Magnetic Consultant.
1 hr 4 min - Episode 14 – Time-Saving Automation Tools
Kenny and Andrew share their favorite time-saving tools for both marketing automation and productivity automation. Spend just 40 minutes listening carefully to this episode, and save at least 4 hours of your precious time this week in return!
In this episode:
Why consultants are doomed to fail online if they won't automate
The best marketing automation tools for website creation, inbound lead generation and lead nurturingEssential tools for automating online content consumption, social media content generation, and business process notificationsHow smart automation even frees you from existential clutterQuestion of the week: "Can I be automatically notified when my website crashes?"Tip of the week: How to boost productivity with an accountability partnerDownload Episode 14 PDF Transcript
The post Episode 14 – Time-Saving Automation Tools appeared first on Magnetic Consultant.
39 min - Episode 13 – Measuring Results
Kenny and Andrew explain why your marketing can't succeed if you don't measure it, and the sensible way to do so.
In this episode:
Why you must measure and compare results from your marketing channels
How to measure results that allow smart decision makingHow to avoid measurement traps and rabbit holesHow to get started measuring quickly and easilyQuestion of the week: "Is it ethical to pay for referrals?Tip of the week: A landmark book for optimizing your marketingExtras
Google AdWords Content Experiments -- Easily run webpage conversion experiments
A/B Split Test Calculator -- Easily see when an experiment has reached mathematical significanceURL builder -- Easily add source-tracking parameters to links"80/20 Sales and Marketing" by Perry Marshall -- Make your time and money work much more effectively for your businessDownload Episode 13 PDF Transcript
The post Episode 13 – Measuring Results appeared first on Magnetic Consultant.
33 min - Episode 12 – Where to Find Your Best Prospects
Andrew and Kenny debate strategies and tactics for finding your best consulting prospects -- both online and offline.
In this episode:
Why Andrew's favorite place to find prospects is online
Best tools available for researching and finding prospects onlineHow Kenny experienced enormous success with a strategic allianceHow to find and form strategic alliancesQuestion of the week: "Is AdWords best for my business?Tip of the week: How to spy on your competitors' lead sourcesExtras
Google AdWords KeyWord Planner -- Explore online prospect volume (sign up for a free account if you don't have one)
SimilarWeb -- See where your competitors are getting traffic"Forget Setting Marketing Goals. Focus on This Instead."StickK.com -- Stick to your goals"Work the System" by Sam Carpenter -- Create effective business processesDownload Episode 12 PDF Transcript
The post Episode 12 – Where to Find Your Best Prospects appeared first on Magnetic Consultant.
38 min - Episode 11 – Getting Prospects to Take Action
Kenny and Andrew demystify the most critical part of winning prospects -- getting them to take action with you.
In this episode:
Why all your marketing is wasted if you don't motivate the right actions
Determining which specific actions you want prospects to takeThe 5 stages where prospects must take actionClosing the deal -- maximizing action in the sales callQuestion of the week: What do I do if I hate "selling"?Tip of the week: How to test for effective online actionsExtras
How to Use a Lead Magnet to Encourage Action
Download Episode 11 PDF Transcript
The post Episode 11 – Getting Prospects to Take Action appeared first on Magnetic Consultant.
1 hr 15 min - Episode 10 – PPC That Works for Consultants
Andrew and Kenny go deep into PPC (Pay-Per-Click) advertising, one of the fastest ways to scale your marketing, and how to make it work for consultants especially.
In this episode:
Why is PPC great for consultants?
The difference between user-intent PPC and demographic-based PPCRunning ads with Google vs. Facebook vs. LinkedInHow to focus your campaigns, ads and landing pagesQuestion of the week: How much should I spend on PPC?Tip of the week: When to outsource your PPCExtras
SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)
3 Big Reasons to Hate Google AdWords3 Big Reasons to Love Google AdWordsDownload Episode 10 PDF Transcript
The post Episode 10 – PPC That Works for Consultants appeared first on Magnetic Consultant.
51 min - Episode 09 – Effective Websites for Consultants
Kenny and Andrew dive deep into why consultants need a special type of website and what the essential elements are.
In this episode:
What is an "effective" website for a consultant?
Why you must cultivate your website like a valued team memberIn planning your website, who should you target and who should you ignore?"Don't Make Me Think!"Question of the week: How can I fill up a local workshop I'm hosting?Tip of the week: The powerful role of numbers on your website, and how to use themTweetables
Consultant? Your website matters. [Click to Tweet]Your website is your 24/7 salesman. [Click to Tweet]Don't make me think! Websites that win. [Click to Tweet]Extras
Consulting company website example (Andrew)
Consulting company website example (Kenny)Download Episode 09 PDF Transcript
The post Episode 09 – Effective Websites for Consultants appeared first on Magnetic Consultant.
48 min
About Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants
From the publisher's feed
Whether its generating better leads, closing bigger clients (without uncomfortable pressure selling) or leveraging productivity tools to give you more free time and a better life, you will get fast…
actionable advice from two of the industry’s leading experts Andrew Percey and Kenny Goodman. Andrew is an Advisor to over 50 MIT startups and now specializes in creating websites & lead generation systems for consultants. Kenny has nearly 20 years of Sales and Marketing experience and now helps consultants “be magnetic”” by building powerful semi-automated systems to attract, win and service great clients.