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Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants
By Andrew Percey and Kenny GoodmanBusiness
Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants episodes
- Episode 08 – Landing Pages that Win Clients
Kenny and Andrew define what "landing pages" are, demonstrate why they are the most important lead generation pages on your website, and share best practices for creating killer landing pages.
In this episode:
What is a "landing page"?
Why landing pages are your best chance at a great first impressionHow landing pages and lead magnets (Episode 07) go hand-in-handHow do you craft landing pages that convert prospects into clients?Question of the week: Should your phone number be on your website?Tip of the week: Three 3rd-party tools that make it brain-dead easy to create effective landing pagesTweetables
Why landing pages decide your fate [Click to Tweet]Fresh tips for potent landing pages [Click to Tweet]No landing pages? No clients! [Click to Tweet]Extras
Landing page example (Andrew)
Landing page example (Kenny)Download Episode 08 PDF Transcript
The post Episode 08 – Landing Pages that Win Clients appeared first on Magnetic Consultant.
43 min - Episode 07 – The Magic of Lead Magnets
Kenny and Andrew define what a "lead magnet" is, explain why it's critical in your marketing strategy, and provide guidance for effectively crafting and utilizing one.
In this episode:
What is a "lead magnet"?
Why are lead magnets so powerful for winning clients?What form can lead magnets take?How do you craft winning lead magnets?Question of the week: How do you increase webinar attendance?Tip of the week: How to ensure you get valid emails with your lead magnetTweetables
Don't have a lead magnet? Good luck getting clients online [Click to Tweet]How to craft lead magnets for fun and profit [Click to Tweet]Did you get a valid visitor email? Are you sure? [Click to Tweet]Extras
Lead Magnet example (Andrew)
Lead Magnet example (Kenny)Download Episode 07 PDF Transcript
The post Episode 07 – The Magic of Lead Magnets appeared first on Magnetic Consultant.
43 min - Episode 06 – The Necessity of Personas
Kenny and Andrew present "personas" as an essential first step for all effective marketing. They give guidance in creating personas and in applying them to all aspects of your marketing from your website to your lead magnets, paid advertising and presentations.
In this episode:
What is a buyer "persona"?
How does a focus on personas bring you great new clients?How do you create an effective persona?How many personas do you need?How do you use personas in your marketing strategy?How do you apply personas to your content and advertising?Question from clients: How many landing pages do I need on my website?Tip of the week: A tool for spying on your competitor's content marketing successesTweetables
Think you don't need a buyer persona? [Click to Tweet]How personas supercharge your marketing [Click to Tweet]How many landing pages does your website need? [Click to Tweet]ExtrasBuyer Persona Template (PDF)
Buyer Persona Template (Word)Facebook graph search examples:"Groups of people who like Forbes"
"Pages liked by people who like Forbes""Pages liked by Consultants who like Anthony Robbins and Infusionsoft"Download Episode 06 PDF Transcript
The post Episode 06 – The Necessity of Personas appeared first on Magnetic Consultant.
47 min - Episode 05 – Succeeding by Specializing
Andrew and Kenny discuss why specialization is critical for success as consultants and how to go about specializing in ways that work with your business model and get you noticed online.
In this episode:
Why specializing is necessary for success as a consultant
What type of specialization is importantHow successful generalists are really specialists, too.Why we naturally fail to specializeHow specializing supercharges ALL of your marketing, and how to do itQ&A with clients: What's the fastest way to get clients on a budget?Tip of the week: Quick test to see if you're specializing wellInspiration of the week: Roger PhilbyTweetables
Consultants MUST specialize to succeed [Click to Tweet]Why consultants FAIL to specialize [Click to Tweet]Quick test: Are you specializing for your biz? [Click to Tweet]Extras
A FREE special report from Andrew that goes deep into the WHY and HOW of specialization
Download Episode 05 PDF Transcript
The post Episode 05 – Succeeding by Specializing appeared first on Magnetic Consultant.
55 min - Episode 04 – Commanding High Fees
In this episode, Kenny and Andrew discuss several proven ways that consultants can get themselves into a position to successfully charge high fees.
In this episode:
Why do you necessarily want to charge high fees?
How charging high fees requires a mindset shift to focusing on resultsWhy you need to stop charging an hourly rate immediatelyHow to begin charging higher feesClient question of the week: "Should I advertise my fees on my website?"Tip of the week: Beeminder AppInspiration of the weekTweetables:
How to charge high fees as a consultant [Click to Tweet]STOP charging by the hour! [Click to Tweet]Do fees belong on your website? [Click to Tweet]Download Episode 04 PDF Transcript
The post Episode 04 – Commanding High Fees appeared first on Magnetic Consultant.
41 min - Episode 03 – Magnetic Habits
In this episode Kenny and Andrew talk about the types of habits that matter most for independent consultants and how to adopt them.
In this episode:
Two types of habits -- those that make you directly magnetic to clients, and those that save your time and sanity so you can give your business the attention it needs
The power of lessYour ONE thing -- the most important thingTime blocking for productivity and sanityClient question of the week: "When is the best day to have a webinar?"Tip of the week: Best app for a true “Getting Things Done” implementationInspiration of the weekTweetables:
Habits that make or break your consulting business [Click to Tweet]The "power of less" for consultants [Click to Tweet]Time blocking for consulting success [Click to Tweet]Download Episode 03 PDF Transcript
The post Episode 03 – Magnetic Habits appeared first on Magnetic Consultant.
49 min - Episode 02 – Build Trust with Prospects
In consulting, no trust means no business. In this episode Kenny and Andrew talk about the enormous benefits that come when you successfully build trust with prospects and, most importantly, how to do it.
In this episode:
Why it's critical to build trust with prospects
How trust-building reduces your sales cycles and increases your feesStrategies and tactics for successfully building trustBuilding trust both online and offlineClient question of the week: "Will a blog help my business?"Tip of the week: An app that keeps you focused on winsInspiration of the weekTweetables:
No trust? No Business! [Click to Tweet]Want to get higher consulting fees? Here's how. [Click to Tweet]The right way to build trust with prospects. [Click to Tweet]Download Episode 02 PDF Transcript
The post Episode 02 – Build Trust with Prospects appeared first on Magnetic Consultant.
46 min - Episode 01 – Be a Magnetic Consultant
Andrew and Kenny each share their #1 essential tip for becoming a magnetic consultant, irresistibly attracting your ideal clients to you. Plus there's an intro to the show and a takeaway tip that you can act on tomorrow to immediately attract and win one new client while sidestepping all your competition.
In this episode:
Introductions
Why "Magnetic Consultant"?Andrew's #1 thing that makes a consultant magneticKenny's #1 thing that makes a consultant magneticWeekly burning question from clientsInspiration of the weekClient attraction tip of the weekTweetables:
How to be a magnetic consultant. [Click to Tweet]How laser-like focus makes a consultant magnetic. [Click to Tweet]Positioning is the key to success as a high-fee consultant. [Click to Tweet]Download Episode 01 PDF Transcript
The post Episode 01 – Be a Magnetic Consultant appeared first on Magnetic Consultant.
39 min
About Magnetic Consultant: Client Winning Sales, Marketing & Productivity Tips For Ambitious Consultants
From the publisher's feed
Whether its generating better leads, closing bigger clients (without uncomfortable pressure selling) or leveraging productivity tools to give you more free time and a better life, you will get fast…
actionable advice from two of the industry’s leading experts Andrew Percey and Kenny Goodman. Andrew is an Advisor to over 50 MIT startups and now specializes in creating websites & lead generation systems for consultants. Kenny has nearly 20 years of Sales and Marketing experience and now helps consultants “be magnetic”” by building powerful semi-automated systems to attract, win and service great clients.