In this episode, Sydney Karmes-Wainer, founder of French Squirrel and certified hormone specialist— shares how a homemade recipe turned into a fan-favorite brand. We talk about the real behind the scenes of entrepreneurship: setbacks, pivots, packaging struggles, and the commercial kitchen grind. She breaks down how innovation kept the product evolving, and what it really takes to scale from an idea to stores across the U.S. We also dive into her path to becoming a hormone specialist, born from her own health challenges and curiosity, and how she now blends wellness, nutrition, and business into one mission driven career.
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