Major Cohen grew up with coffee, was a passionate consumer and hobbyist, mentored by George Howell in the 70's and went on to have a 25 year career with Starbucks from the age of 45. He subsequently left Starbucks during the pandemic and wrote the essential foundational coffee book - Coffee for Dummies.

Join Andrew and Tibor in this conversation with Major. His experience with Starbucks is full of valuable lessons and gives us a fascinating insight into the incredible growth of Starbucks from 100 to 25,000 + stores.

In this episode we cover:

• Trends in coffee
• Importance of vision and mission in managing change in dynamic organisations and industry - how do you adapt as a professional
• Influence on Starbucks on 3rd wave and vice versa - coffee as a taste experience
• Reserve program
• Reserve Roastery - keeps Starbucks grounded in coffee
• The miraculous element of great training
• Employee engagement in scaled businesses
• The challenges of training
• The importance communicating on people's level
• How Coffee for Dummies can be used by coffee professionals

Coffee for Dummies by Major Cohen

https://www.dummies.com/book/home-auto-hobbies/food-drink/coffee-tea/coffee-for-dummies-282727/