In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Jessica Browning, MBA, Principal and Executive Vice President at the Winkler Group. They discuss the complexities surrounding major and mega gifts in fundraising. Jessica acknowledges the significant contributions of major donors like McKenzie Scott while also highlighting the pitfalls of over-reliance on such gifts. She underscores the danger of neglecting mid-level and smaller donors, emphasizing the importance of maintaining a diverse donor pipeline to sustain long-term fundraising success.

Moreover, Jessica discusses the shifting trends in philanthropy, including increased giving from foundations and the impact of changes in tax laws on donor behavior. She stresses the need for fundraisers to educate their boards on the importance of donor retention and the value of inclusive fundraising practices. By focusing on stewardship and understanding donors' passions beyond surface-level interactions, organizations can cultivate deeper relationships with donors across all income levels.

Overall, the episode encourages fundraisers to adopt a balanced approach that values both major and smaller donors while prioritizing donor stewardship and inclusivity. By diversifying fundraising strategies and fostering meaningful connections with donors, organizations can build a sustainable foundation for long-term philanthropic success.