Make Each Click Count Hosted By Andy Splichal

Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360.

Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results.

The conversation delves into the importance of self-auditing marketing strategies to identify and address "leaky bucket" issues, offering valuable advice for entrepreneurs looking to work less and make more.

Join Andy and Ben as they explore the world of digital marketing and how to maximize your online marketing dollars.

Episode Action Items:

To find more information about Ben:

Linkedin

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd. 

Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies should consider using Facebook ads, the types of companies that do well with these ads, and the common mistakes that lead to unsuccessful ad campaigns. He also discusses his approach to testing, using AI in Facebook ads, and the services provided by Titan Agency.

This episode is packed with actionable advice and valuable strategies for anyone looking to boost their online marketing efforts. Tune in to gain valuable insights from this expert in the field.

Episode Action Items:

To find more information about Aleksandar:

Linkedin

Masterclass

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey.

Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how transitioning to FBA fulfillment can boost sales by 15% and the caveats that may influence a seller's choice to forego this option.

Plus, a glance into Amazon's evolving landscape from the new freight service to the creators' program and the vine program for garnering initial reviews. Andy and Cameron touch upon the crucial questions to ask when hiring an agency to optimize your Amazon presence.

And intriguingly, we'll get a sneak peek at Cameron Messick's upcoming book "Create and Launch Your Amazon Bestseller," written to help you elevate your sales to bestseller status. All this and key insights on how to effectively sell your brand, not just products, on the Amazon platform.

So, tighten your seatbelts as Cameron unpacks a bundle of actionable tactics that might just revolutionize your approach to Amazon selling.

Episode Action Items:

To find more information about Cameron:

[email protected]

Make Money Selling on Amazon in Three Easy Steps

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency.

Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology.

Tune in to learn about the challenges and successes of integrating AI into business processes, as well as the possibilities it offers for accelerating sales and profits. Whether you're a skeptic or a keen adopter of AI, this episode will give you a fresh perspective on the future of e-commerce.

Episode Action Items:

To find more information about Brendan:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind.

You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce.

Andy and Daniel explore the innovative tools that Tailwind has developed, including their automated ad campaign creation and their generative copy side, Ghostwriter, that is revolutionizing marketing with over 50 different use cases. Daniel will share how his decade-long journey with AI and strategic acquisition of Nectar Nine have contributed to the game-changing marketing technology that Tailwind brings to the table today.

Expect to hear compelling success stories, like that of a user who could propose to their future in-laws, thanks to the efficiency of Tailwind's services. From discussing the crucial books that have shaped his entrepreneurial journey to the company's considerate fee structures, this episode is packed with heartfelt advice and practical tips for your business.

And don't miss the part where Andy and Daniel delve into the human impact of Tailwind's automated solutions that allow business owners to manage their marketing campaigns effectively, so they can focus on what truly matters in their lives.

Episode Action Items:

To find more information about Daniel:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.

Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level.

Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach.

Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.

Episode Action Items:

To find more information about Maureen:

Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS.

Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO.

Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his perspectives on creating content that stands out in an AI-dominated future. Learn how SmythOS is using AI to predict Google rankings and how AI agents could herald a new era of job opportunities with roles like multi-agent system engineers, or MAZE.

Get ready to explore emergent AI capabilities, the intriguing idea of collective consciousness among AI models, and what it means for SaaS companies as they navigate this new terrain.

Stay tuned as Andy and Alexander discuss the intricacies of SEO strategies, the role SmithOS plays in this revolutionary shift, and how you can connect with Alexander to learn more about their groundbreaking work.

Episode Action Items:

To find more information about Alexander:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company.

Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping processes during and after the COVID pandemic's drastic impact on the industry.

From understanding import duties and ensuring compliance with market regulations, to getting products safely and efficiently from the factory floor to Amazon's FBA warehouses, this episode is all about making informed decisions that count.

Episode Action Items:

To find more information about Refael Elbaz:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab.

The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention.

Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuable advice on leveraging mobile apps for business growth.

Tune in to discover the untapped potential of app commerce in today's digital landscape.

Episode Action Items:

To find more information about Campbell Paton:

Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.

Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.

Scott shares about the journey of winning strategies - from cart abandonment tactics to seasonal content adjustments - that have led to substantial conversion boosts for businesses like a noted mattress retailer that he has worked with. And if you're gearing up for the holiday season, pay close attention as Scott delivers actionable advice on how to make your email campaigns count!

Featuring real-world success stories and practical tips for any budget, our conversation will explore whether to outsource your email marketing or keep it in-house, the importance of a thorough marketing calendar, and selecting the right email service provider for your business needs.

So, whether you're a retailer, an e-commerce giant, or just looking to learn more about effective email marketing strategies, stay tuned—this episode is packed with insights to help you 'get your email ducks in a row' and drive incredible ROI for your business.

Episode Action Items:

To find more information about Scott Cohen:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.