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Make Each Click Count Hosted By Andy Splichal episodes
- Standing Out From The Crowd Inside Social Media With Jake Hay
Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.
Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.
But it doesn't stop there. Jake also shares valuable insights on the challenges and costs associated with TikTok influencer marketing, highlighting the importance of having the right team and resources. Discover why influencer marketing may not be suitable for every product and how to optimize your marketing channels for maximum customer acquisition.
Join us in this episode to explore the evolving landscape of influencer marketing, strategies to succeed as an influencer, and the groundbreaking role of AI in finding the perfect creators to align with your brand.
Episode Action Items:
To find more information about Jake:
www.popshorts.com
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
30 min - Google Insider Secrets from A Former Google Employee with Ben Lund
Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients.
In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significance of setting up the Pixel on your site and connecting Google Analytics, as well as establishing proper conversion events. Without proper tracking, your advertising efforts can become a gamble.
Ben and Andy discuss the benefits of hiring a developer to ensure correct setup and touch on the motivations behind Google reps' calls. Plus, we have some exciting news about two courses that can enhance your marketing skills.
Episode Action Items:
To find more information about Ben:
www.risemkg.com
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
28 min - What You Need To Know About Email Deliverability with Nicolas Toper
Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders.
In this episode, we explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam folder. We also discuss the key indicators that signal a deliverability issue, as well as the common misconceptions surrounding this topic.
But it doesn't stop there. Nicolas reveals the unique approach that Inboxbooster takes to solve deliverability problems. Instead of trying to outsmart the spam filters, Andy and Nicolas shed light on the inner workings of these filters, using artificial intelligence to analyze why certain emails end up in spam. By understanding the rules and guidelines set by these filters, businesses can fine-tune their email strategies for optimal deliverability.
Episode Action Items:
To find more information about Inboxbooster:
www.inboxbooster.com
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
24 min - Building A Great Social Media Presence With Eric Elkins
Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.
During our conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. Eric sheds light on the importance of tying social media to business goals and showcasing tangible results. We also explore how measuring ROI is crucial in determining the success of online reputation management, community management, and content creation.
Speaking of content creation, Eric offers valuable insights on how his agency works with clients to produce engaging content, whether through leveraging existing assets, collaborating with content creators, or utilizing tools like Bilow. We also discuss the impact of different types of content, with video snippets being the most engaging and effective.
If you've ever wondered how to kick-start your social media presence or improve your current strategies, this episode is a must-listen. Get ready to unlock the secrets to building a successful social media presence with our expert guest, Eric Elkins. Let's dive in!
Episode Action Items:
To find more information about Eric:
https://www.widefoc.us/
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
28 min - Lessons Learned Through A Life of Ecommerce with Michael Hixson
Podcast Episode 162 of the Make Each Click Count Podcast features Michael Hixson, the President and Founder of Ecommerce Growth Strategies. With 16 years of experience, he is an accomplished, results-driven professional specializing in e-commerce strategy, digital marketing, and e-commerce marketplaces.
Listen as Michael shares his story of starting eCommerce in the 2000s, initially focusing on Google search ads and optimizing the SEO on his own. Michael initially managed the tasks himself due to budget constraints and as the income increased, he started hiring others.
In this episode, Michael and I talk about the changes in eCommerce for almost two decades. Advertising costs have risen substantially, necessitating higher investments for effective results. For new entrants, the key suggestion is to prioritize uniqueness.
Episode Action Items:
To find more information about Michael:
https://www.ecommgrowthstrategies.com/
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
30 min - Talking Analytics – Why It’s Important with Jo Davis
Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.
Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-10% from GA4. She discusses the process involving collecting comprehensive customer data to create a powerful profile for each individual.
Listen as Jo and I talk about "Sweet Intelligence" (SI), a specialized version of AI tailored to the needs, quality data being the foundation. Learn why having actionable intelligence is crucial for informed decision-making and business growth.
Episode Action Items:
To find more information about Jo:
https://sweetanalytics.com/
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
27 min - Why Companies Should Add More Focus To Their PR Efforts With Christine Wetzler
Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.
Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.
Christine and I talk about some of the most effective methods they've discovered for securing PR for their clients starting with well-defined messaging and determining the most effective communication channels for successful PR efforts. Christine also emphasizes how ensuring effective messaging strongly reflects the intended messages and brand identity.
Episode Action Items:
To find more information about Christine:
https://pietrylapr.com/
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
40 min - 5 Ways To Boost eCommerce Conversion, Revenue and Profitability with Kevin Howe
Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.
Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checkout processes. He highlights the importance of understanding how customers move through the checkout process to increase purchase commitment. Kevin also talks about customer expectations regarding free shipping and why it is important to make customers aware of how they can qualify for free shipping to improve conversion rates and average order value (AOV).
In this episode, listen as Kevin and I discuss the importance of considering buying psychology in marketing. Kevin recommends maintaining consistency between the ad and product page imagery and messaging to keep the emotional connection intact. Find out the impact of e-commerce tools like Shopify on website design and user experience.
Episode Action Items:
To find more information about Kevin:
Three29
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
35 min - Launching A Business Using Crowdsource Funding with Will Ford
Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.
Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional methods. Find out some of the best-performing categories on Kickstarter with the help of Will!
Listen to Andy and Will as they talk about how LaunchBoom has evolved its business model to offer better support for crowdfunding campaigns. Learn how all clients who go through the LaunchBoom system and meet the necessary metrics to ensure successful crowdfunding campaigns have a 100% success rate.
Episode Action Items:
To find more information about Will:
LaunchBoom
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
41 min - Empathetic Marketing – Is It The Secret To Increasing Conversions? with Emily Lyman
Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.
Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.
Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks.
Episode Action Items:
To find more information about Emily:
branchandbramble.com/empathetic-marketing
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
27 min
About Make Each Click Count Hosted By Andy Splichal
From the publisher's feed
The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.
The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.
Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.