Make Each Click Count Hosted By Andy Splichal

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth.

Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of email marketing and focuses on creating engaging content that leads to resulting in more returning customers and increased customer value.

In this episode, Andy and Drew talk about how customer reviews can be a great starting point for those who are just starting their e-commerce business.

Episode Action Items:

To find more information about Drew, go to:

Digital Drew

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies.

Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value.

In this episode, Andy shares the importance of understanding the target audience for effective marketing, website creation, and redesign. He shares that his approach to acquisition is to create a customized strategy that aligns with the client's goals and budget and leverages a mix of channels and tactics to drive targeted traffic and leads.

Episode Action Items:

To find more information about Andy, go to:

Insivia

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results.

Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effectiveness of each platform, in order to determine the best return on investment.

In this episode, Krishna discusses their YouTube strategy and challenges. He shares the services they offer their clients to help increase sales.

Episode Action Items:

To find more information about Krishna, go to:

ROI Media Works

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google.

In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content.

Throughout the episode, Andy and Olu discuss why focusing on SEO is important in ranking on the first page of Google for driving traffic to a website. They talk about how to increase conversion rates and actionable steps to rank well in Google Maps.

Episode Action Items:

To find more information about Olu and GVATE, go to:

GVATE

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence.

Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel.

In this episode, Lauren and Andy deep dive into direct response marketing and how to use it in your eCommerce business through direct response offer built to help customers stay and engage with the product.

Episode Action Items:

To find more information about Lauren and ClickBank, go to:

LinkedIn

ClickBank

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility.

During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life.

Throughout the episode, Andy and Quan discuss the concept of self-responsibility and how that applies to not only those convicted of crimes, but also entrepreneurs and how you can use self-responsibility to take charge of your direction in life.

Episode Action Items:

To find more information about Quan, go to:

defyventures.org

Sparrow in the Razor Wire

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value.

Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model.

Ben shares what makes for a successful subscription and what somebody needs to think about when putting together the effort to have a subscription program.

Learn some creative ways Ben has seen to entice customers into signing up for a subscription and some mistakes that businesses make when creating subscriptions that cause them to be unsuccessful. Find out some actionable steps Ben recommends for companies thinking to launch a subscription business and for those who have a subscription service already but don't have many sales.

Episode Action Items:

To find more information about Ben, go to:

Rodeo or email [email protected]

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping.

Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust.

Listen to Sarah's thoughts on making it right with a customer if there is an error with an order. She shares some reasons that an eCommerce company would want to outsource their shipping instead of keeping it in-house. Learn the questions she recommends when someone is interested to start outsourcing.

Discover the advantage of using a non-Amazon warehouse for fulfillment. Learn more about Airhouse - the services they are offering their clients and how is that helping them increase their business.

Episode Action Items:

To find more information about Sarah, go to:

Airhouse

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%.

Dominic defines digital marketing and how it works in conjunction with the overall marketing plan.

Dominic explains his course Digital Marketing for E-commerce Masterclass in the Make Each Click Count University; the course inclusions, what would somebody gain from taking this course, and who this course is for.

Listen to Dominic's advice to somebody who is just starting an E-commerce business and to someone who has an E-commerce business that is pretty established.

Learn what the most important factor is in growing your business from Dominic's perspective.

Episode Action Items:

CLICK HERE to read all the details on his course Digital Marketing for eCommerce Masterclass and how you can earn an Intermediate Certificate in eCommerce Advertising.

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics.

Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic.

Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those.

Find out more about Mark's course, what people can gain from taking this course, and who should take it. Know the advantage of taking a paid course versus trying to educate yourself through the free Google videos.

Mark gives advice to those who are just starting a business and looking to drive traffic through Google ads as opposed to somebody who's more established.

Episode Action Items:

To find more information about Mark, go to:

LinkedIn

bymarketers.co

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.