Make Each Click Count Hosted By Andy Splichal

This episode features Yulia Blinova, founder of Zignify. She’s here to talk about how you can successfully source products that will sell and how you can use these products to begin or grow your online business.

Yulia discusses the people commonly looking to source products, what the right products are, and supply chain issues.

Listen as Julia shares what she thinks about sourcing products and if it is still a viable option for being successful online. She shares how she and her husband originally get into sourcing products and some of the top tips she could give the listeners thinking of doing it.

Learn more about Zignify and how it can help you if you are thinking about starting your own online business.

Episode Action Items:

To find more information about Yulia, go to www.zignify.net

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Josh Dittrich, an Amazon Growth Expert and author of the book Aggregator Navigator. This guest built, grew, and sold his Amazon brand for $10 million in less than 6 years with zero investors and is here to share how you can do it too.

Josh discusses a couple of factors that lead to him being able to grow a brand to such a large sum in such a relatively short period of time. He shares sending traffic to amazon from the website, buying another e-commerce business for 750,000, and selling it for two and a half million in less than two years. 

Listen to Josh’s thoughts on a few of his top ways to increase Amazon sales for a client or his own stores. He shares how to make your company more valuable if you're looking to exit.

Lastly, know more about Branded Sellers, what services they're offering clients, how they increase in their sales, etc.

Episode Action Items:

To find more information about Josh, go to www.brandedseller.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout.

Travis shares making the change from optometrist to entrepreneur. He discusses the top ways he’s seeing to increase conversion and he also talks about the competition in the dry eye market.

Travis explains what should an Amazon seller review in January as far as important metrics so they can improve moving forward. He shares why they decided to focus on Amazon sales instead of driving customers to a Shopify website.

Listen as Travis explains how important building content is to an e-commerce merchant and where should an e-commerce business start. Discover what Travis and his team are offering their clients and how they are increasing their sales.

Episode Action Items:

To find more information about Travis, go to www.profitablepineapple.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast.

Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determine its level of customer centricity and how to improve.

Matt gives advice to those who already have an online store and are not customer-centric and how to make a change, become customer-centric, to grow their company.

Episode Action Items:

To find more information about Matt, go to www.auriondigital.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels.

Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google paid ads, or Facebook paid ads. He shares they get into the health and wellness brand and the strategies they use such as not using Google and the first thing that they do to start driving more traffic.

Alexej shares acquiring existing companies and what makes a good fit for a company they would be interested in acquiring. He gives a piece of actionable advice to a business owner wanting to sell his business.

Listen to Alexej’s favorite business book and favorite success story of one company that they purchased and how you were able to grow it after purchase.

Episode Action Items:

To find more information about Alexej, go to www.alphawellbrands.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies.

Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution.

Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a platform design when it comes to conversion.

Listen to Tim as he discusses why they do not use Shopify, store migration, and their agency, IronPlane.

Episode Action Items:

To find more information about Tim, go to www.ironplane.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This week features Paul Rafelson, the Founding Partner at Rafelson Law Firm, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In addition, he is the Founder of the Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers in a position as an Executive Director. Finally, he also was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform.

Paul discusses the Congressional Antitrust Investigation into Amazon's mistreatment of sellers all about. He also shares why should sellers be provided any protections.

Listen as Paul deep dives into paying tax in the Amazon spectrum and what he sees when people exit their businesses and how he represents those businesses as sellers.

Paul shares about the Online Merchants Guild and what should somebody do if they're interested in it.

Episode Action Items:

To find more information about Paul, go to www.sellerbasics.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.

Brandon shares how his GenZ mindset translates into an advantage for the businesses they serve. Andy and Brandon talked about improving retention and how and why they decided to make improving customer retention their focus.

Listen to how Brandon and Electriq measure results, his favorite success story of one of his clients, and the perfect client for his company.

Episode Action Items:

To find more information about Brandon, go to www.electriqmarketing.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles.

James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content around.

Discover James’ thoughts about staying on the first page using content, how content mark marketing works for an e-commerce store and what kind of content they should be creating.

Listen as James discusses the competitiveness of keywords, domain reputation, and pillar post approach. He also talks about AI-driven content and shares advice on how a business owner can avoid becoming frustrated while waiting to get some results.

Episode Action Items:

To find more information about James, go to www.codeless.io

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Steve Sims, dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, He is the best-selling author of the book "BLUEFISHING - The Art of Making Things Happen”; he is the host of The Art Of Making Things Happen podcast; he's a sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard–twice!

Steve shares the underlying theme for his message when speaking at events and where he feels the biggest opportunities for someone looking to expand their influence online.

Listen to Steve’s advice to an eCommerce business owner just starting as opposed to an experienced eCommerce business owner.

Steve discusses his new book Go For Stupid – The Art of Achieving Ridiculous Goals, and compared it to his first book, Blue Fishing.

He shares his thoughts about writing a second book, branding around Blue Fishing, and the biggest piece of actionable advice that somebody is going to take away from the new book.

Episode Action Items:

To find more information about Steve, go to www.stevedsims.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.