Make Each Click Count Hosted By Andy Splichal

This episode features Eric Youngstrom from Austin, TX-based Onramp Funds. Before Onramp, he helped launch, scale, and successfully exit ShippingEasy, which was acquired by Stamps.com in 2016 for $55M in cash. Today he is widely regarded as the go-to source for early-stage eCommerce growth specializing in SMB lending, shipping, and raising capital.

Listen as Eric shares the definition of a small business and how difficult it can be for a small business to get a loan. He discusses some of the common reasons that people are looking for additional funding and what happens if a borrower is unable to pay back.

Eric deep dive into his experience with growing and selling a company and gives a piece of actionable advice to a business owner thinking about applying for a small business loan.

Discover how Onramp started and what needs Eric saw in the market that started the company. Learn how OnRamp is different from the competitors.

Episode Action Items:

To find more information about Onramp, go to www.onrampfunds.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson.

Chris and Dan share why they believe video ads are the future of digital advertising. They discuss video production, what kind of video ads should people be considering creating, and doing video testing.

Both of them give a piece of actionable advice to a business owner on how to immediately create and test some video ads. Listen as they share their story of transitioning from Purple Mattress to Stoic Yeti.

Episode Action Items:

To find more information about Stoic Yeti, go to www.stoicyeti.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features John Shea. John is the owner of No Shame Income where he offers his email marketing automation solution as well as his blog where he shares what he has learned since 2011 where he has tried about every program known paid program to internet marketing.

John shares how his experiences shaped him for what he is doing today. He discusses where he feels the biggest opportunity would be for somebody who's just starting out, and trying to figure out how they could make a living online.

Listen to John as he deep dive into why he believes it is important to learn SEO as a business owner. He shares about the courses he created and what would somebody learn by taking this course.

Learn from John’s advice to eCommerce business owners who are just starting as opposed to experienced eCommerce business owners.

Episode Action Items:

To find more information about John, go to www.noshameincome.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Gil Bar-Lev, the founder of HomeRoots. HomeRoots is a novel wholesale platform that leverages “community buying power” by uniting sellers of furniture, lighting, and home décor and retailers and licensed trade in one place, making the B2B shopping experience in this vertical as easy as the B2C shopping experience.

Gil defines HomeRoots and its mission and shares why a retailer or a shopper goes to HomeRoots over other platforms.

Listen to Gil as he discusses where the sellers on HomeRoots have the most success. Discover who would be someone that should be selling or buying from HomeRoots and some actual sellers on the platform and Gil’s favorite case study.

Learn how HomeRoots make money and why Gil decided to create a marketplace.

Episode Action Items:

To find more information about HomeRoots, go to www.homeroots.co

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Adam Pearce, the co-founder and CEO of Blend Commerce, an eCommerce Customer Experience Agency. He and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit.

Adam defines what it means by creating a memorable customer experience and shares how providing a great customer experience correlates to increasing customer lifetime value.

Adam discusses how they do tracking, implementation, and survey. He also shares a client success story.

Listen as Adam gives a piece of actionable advice that you could give listeners to improve their customer service. He shares the verticals they specialize in working with and how they’re different from the competitors.

Episode Action Items:

To find more information about Blend Commerce, go to www.blendcommerce.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Melissa Williams and Polly Sidoruk. Melissa is the Head of Content at Synder, an automated accounting platform for businesses to manage their finances better, smarter, and faster. She used to manage her own content design and strategy business and now, as Synder's Head of Content, she aims to inform you about efficient business management, eCommerce and SaaS accounting automation, smart invoicing, instant analytics and reporting, and financial data improvements. Polly Sidoruk is the Product Manager at Synder. She has worked in the FinTech sphere for years, where she has helped companies automate their bookkeeping processes.

Polly gives an overview of Synder and why an eCommerce should use it.

Melissa shares how they have been able to find the system different from what most companies are doing with their numbers. She also shares a sneak peek of what they’re offering - a free report of the four key performance indicators that a company needs to track inside of an ecommerce company.

Listen to Polly as explains the term data-driven insights and how to use those insights to grow your business. She shares a piece of biasing in doing a better job at tracking numbers.

Discover what Melissa and Polly think about eCommerce changing in regard to tracking numbers and analytics in the next 12 - 18 months. 

Polly shares the difference between Synder from other accounting-type platforms.

Episode Action Items:

To find more information about Synder, go to synder.com/blog and synder.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing to spend between $100/day to$100,000/day.  He is the co-founder of Vyper and the host of the Blitz Growth Podcast.

Jack shares why he decides to work with clients with a lower-range budget. He discusses some actionable tips for companies doing all of their Facebook ads in-house.

Discover Jack’s two marketing courses and the Vyper software and what kind of results his clients have seen.

Learn Jack’s favorite business books, how he finds time and motivation despite his busy schedule, and his advice to an e-commerce business owner who's just starting out, as opposed to an experienced earning E-commerce business owner.

Episode Action Items:

To find more information about Jack’s company, visit jackpaxton.com

 ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.

Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happen to those companies that don’t focus on creating their brand identity.

AJ shares his new course and the feedback he’s received. He deep dive into the problems he solves for his clients through his coaching and his courses and how his agency stands out from the competition. Who would benefit from his courses or from his coaching?

Episode Action Items:

To find more information about AJ’s company, go to www.ajsdigitalgroup.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education.

Listen to why Colby believes it is important to educate the clients on the process of advertising and why he thinks other agencies don't employ this type of education first approach.

Colby shares some of the common mistakes he currently sees going on inside an account when taking over a Facebook account for a new client. Discover the indicators of FB campaigns to be successful and whether is it the creative or the audiences that you target that is more important.

Colby gives a piece of actionable advice to those who are thinking of starting to run ads using Facebook. What do people need to be careful of when determining which agency to hire?

Episode Action Items:

To find more information about Colby’s company, go to www.brighterclick.com or email him at [email protected]

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers.

Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why.

Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better than your competitors if they're also running automated campaigns.

Listen as Fred shares his favorite success story of one of his clients and his prediction for the next 12 to 18 months that he can see Google is going.

Fred shares a piece of actionable advice to see some quick results running Google Ads.

Episode Action Items:

To find more information about Fred’s company, go to www.optmyzr.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.