Make Each Click Count Hosted By Andy Splichal

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.

Learn from Jessica the importance of a good email strategy to be in the growth of an Ecommerce company. She also shares her thoughts on customer acquisition and customer retention.

Discover how Jessica grows the email list outside of purchases from customers, how much she tests the offer for an email list with her clients, her preferred email service provider, and her favorite success story of one of your clients using Klaviyo.

Listen as Jessica shares how to get out of the junk box and a piece of actionable advice to see some quick results with your email marketing.

Episode Action Items:

To find more information about Jessica’s company, go to ecommercebadassery.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom. 

Tim shares his thoughts on some of the biggest mistakes that he sees business owners making that stop their growth.

Discover the traits that Tim has found or habits that a successful entrepreneur does on a regular basis that a struggling entrepreneur might be ignoring.

Listen to Tim’s piece of actionable advice that is easy to implement and that would immediately affect the listeners’ bottom line. He also discusses his book called Power to Create.

Episode Action Items:

To find more information about Tim, email [email protected] or go to redmondgrowth.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast.

Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be successfully utilized.

Discover what promotional emails are that George finds very successful and how often should people be sending them. He shares some of the biggest mistakes that he sees people make when utilizing email marketing.

George deep dives into how he gets ideas for the content, mapping out emails and his recommendations.

Episode Action Items:

To find more information about George's company, go to georgekapernaros.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.

Listen as Saksham defines what is interactive content and why he thinks companies should use it.

Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personalized content fit in with user experience?

Saksham shares some of the quickest ways to grow your e-commerce business in 2022. He also explains the problems they are solving for their clients and how they’re standing out from the competition.

Episode Action Items:

Contact Saksham and his team through [email protected]

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting.

Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make?

Osa shares some best practices that help a company become more successful with a texting strategy. Find out if there are some industries that have more success than others when it comes to texting.

Discover what are some of those privacy rules and if Osa sees, even more, coming in in the next 12-18 months.

Episode Action Items:

To find more information about Osa, visit getparrot.com

This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.

Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.

Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce business on Amazon in 2022. Find out how she sees a significant increase in velocity in terms of FBA Fulfillment by Amazon.

Robyn also shares the tools that she uses to determine the profitability of selling on Amazon.

Find out more on the type of products she has seen having the most success on Amazon and her one piece of actionable advice for people who are just starting to sell their products on Amazon.

Episode Action Items:

To find more information about Robyn’s company, go to marketplaceblueprint.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. 

Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business.

Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for clients.

Episode Action Items:

To find more information about Shanif, visit www.apteo.co or contact him directly at [email protected]

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.

He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.

He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.

Episode Action Items:

To find more information about Gen, email [email protected] and

visit www.prehook.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com

(https://podcast.makeeachclickcount.com).

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads.

Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook.

Konstantinos discusses some of the best indicators that a Facebook campaign is going to be successful. He dives deep into conversion campaigns and using creatives.

He shares running conversion ads, getting started running Facebook ads, and one piece of actionable advice to somebody thinking of starting to run ads using Facebook. He also gives caution to companies when looking to hire an agency to run their ads.

Episode Action Items:

To find more information about Konstantinos, visit his YouTube and

The Power To Sell Anything

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com

(https://podcast.makeeachclickcount.com).

This episode features JJ Reynolds of Mediaunthentic. 

Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things.

JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sales

He discusses the action to take based on different traffic sources that are driving conversions or goals. JJ shares his favorite success story of identifying something that really changed the direction of their company.

Episode Action Items:

To find more information about JJ or to learn more about mediauthentic, visit: https://mediauthentic.com/

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com

(https://podcast.makeeachclickcount.com).