Make Each Click Count Hosted By Andy Splichal

This episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services.

Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients.

Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer service.

Listen as Amit shares one of his favorite success stories of how one of their clients used Richpanel to reduce agent handled contacts by 50% despite substantial growth.

Episode Action Items:

If you are a B-to-C company looking to productize your customer service, visit www.richpanel.com and you can watch videos or signup for a free trial.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention).

As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what works when retaining customers and why many companies overlook the importance of customer retention.

Find out what percentage most companies spend on customer retention vs. customer acquisition. In addition, this episode reveals the key metrics a company should be measuring when tracking customer retention and the three pillars of customer retention (what you say, what you sell and what you do as a company).

Episode Action Items:

If you are interested in working with Omniconvert visit https://www.omniconvert.com to discover how you can better retain your customer base.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth.

Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know.

If you are a midmarket or emerging brand, this episode will explain how you can work with Future Proof Advisors to add a team of experts that will help your company reach its full potential.

Are you spending time big picture on your business or are you working in your business? Find out why it is important to carve out the time to focus on strategic planning if you want to grow and how Future Proof Advisors can help.

Episode Action Items:

If you are interested in working with Future Proof Advisors visit https://www.futureproofadvisors.com and discover how we can help you with your vision, strategy, optimization through our coaching and connections.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network.

Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a seamless customer experience of partnering with other Shopify stores.

In addition, through the GetCarro network stores can connect to influencers. Not only does it connect Shopify stores with influencers, but it does it in a way that drives traffic.

Find out what you need to join the network and the process to integrate other products to your Shopify website.

Episode Action Items:

If you are interested in working with GetCarro visit GetCarro.com and take a free trial or contact them at [email protected] and mention you heard about it on the Make Each Click Count Podcast and you will receive VIP treatment.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers.

Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV).

Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in conversion by changing to a passwordless solution.

Discover how passwordless authorization works and how you can integrate their technology into your business.

Finally, find out how our customers use our technology to generate Email magic links to increase their conversion to purchase by creating a logged in experience for their customers.

Episode Action Items:

If you are interested in improving your end use experience, you can connect with Reed McGinley-Stemple and all the products available at Stytch by visiting https://stytch.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon.

Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors.

Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja including how to use category targeting ads to have your products on page one of Amazon at a fraction of the cost.

Did you know that Amazon ads average CPC are increasing 15% per year? Given it is ever more expensive, if you want to be profitable it is essential that you optimize your Amazon paid ads. Discover how PPC Ninja can work to integrate as a key part of your Amazon's company growth.

Listen as Ritu describes how PPC Ninja works to optimize Amazon Ad bids and how it would be impossible to manage the bids in this way manually.

Are you an agency working to optimize client's Amazon advertising campaigns? Then, you won't want to miss this episode to discover how PPC Ninja can help improve your results.

Episode Action Items:

You can find more about PPC Nina at http://ppcninja.com?fpr=ppcn97 to signup for a free demo or signup for a free mastermind. In addition, you can follow Ritu Java on Linkedin at https://www.linkedin.com/today/author/ritujava/

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO.

Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO.

Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality.

Learn how Julian manages his client's SEO including prospecting for backlinks and creating a content calendar for creating new content and how you can implement into your own SEO growth strategy.

Did you know you can actually do more harm than good with backlinks? It is true. Discover how low-quality backlinks can reduce your organic position. Find out where more companies get it wrong when looking to hire an SEO agency.

Episode Action Items:

You can find Julian Goldie at https://juliangoldie.com. While you are there download a free copy of his book Link Building Mastery: How To Triple Your Traffic With Backlinks.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.

In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.

Are you sick and tired of businesses poor treatment of its customers? Michael sure has and it is why Broken Windows has become a movement that says we are sick and tired of being treated poorly and we are not going to take it anymore.

Little details matter and matter a lot in business that is the premise of the Broken Windows movement. Learn from mistakes of today's biggest Broken Windows' offenders and how you can use their broken windows to improve your business in a series of stories like only Michael can relate.

Each company has the same issues each that involved not caring for its customers. Make sure your business is not guilty of the same sin if you want to grow in 2022.

Episode Action Items:

You can find Michael Levine's best-selling book, Broken Windows, Broken Business How Small Remedies Reap Big Rewards at Amazon or read his full bio on his website at https://www.michaellevinemedia.com.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels.

Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic.

How do you hang on when SEO does not provide quick results? That is a subject of this interview. Discover why SEO is essential for brand growth and what is working in today's environment including how to create predictable, data-driven insights.

In addition, in this episode find how content creators are utilizing MarketMuse's artificial driven content that will drive organic traffic including how you can use artificially driven content to create the most effective content. Finally, discover why with SEO you need to be present for the entire buying cycle to have success with SEO.

Episode Action Items:

You can find more information regarding Jeff by visiting MarketMuse at https://www.marketmuse.com. While you are there, signup for our free product to see if MarketMuse can help you and discover training course for best-practices creating content.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements.

Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022.

Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how you can place your products in Pinterest both paid and organically. In addition, discover how you can quickly increase your organic traffic within Pinterest by 30-40% with no out of pocket cost.

Discover why everything you post in Pinterest should be done with a purpose if you want to be successful using Pinterest and why the reach number shown should be considered irrelevant.

Finally, learn why they named their agency Pin & Grow and how they have differentiated themselves from their competition by specializing in eCommerce products on Pinterest.

Episode Action Items:

You can find more information regarding Craig Lewis at https://pinandgrow.com. Request a free Pinterest audit by going to https://pinandgrow.com/contact/ and entering 'Make Each Click Count' when booking an appointment.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.