Make Each Click Count Hosted By Andy Splichal

This episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify’s platform

Touching on the importance of company culture and setting expectations, find out how they scaled their business with a remote workforce and their strategies for growing their business into a known brand using an almost entirely remote workforce.

Learn their methods to communicate with their team members, who are located across the globe and why communication is key.

Finally, discover their thoughts on selling products on Amazon vs. their own website through the stages of company growth, startup vs. established brand and general advice on growing your business.

Episode Action Items:

You can find more information regarding visit Kindred Bravely at www.kindredbravely.com.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest AJ Saunders. AJ is the founder AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in affiliate marketing.

Did you know you could make over $100 thousand dollars per year running an affiliate website? Find out the top strategies and where to start if you want to start an affiliate website.

In this episode, AJ reveals common mistakes most make when starting an affiliate website and why you need a strategy in place when getting started with affiliate marketing.

Not interested in being an affiliate? You still will want to listen as this episode discusses SEO. Use lessons learned by affiliate websites to rank your website higher organically including backlinks, their importance and how you can earn them.

Finally, discover some ideas on how to develop ideas for content and why fresh content is essential in affiliate marketing.

Episode Action Items:

You can find more information regarding AJ Saunders and AJS Digital Group by visiting at https://www.ajsdigitalgroup.co.uk.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value.

Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time!

In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonials to improve your website and your conversion rates.

In addition, there are other things that can immediately improve your conversion and hint price is not one of them.

Finally, don't think a small change in your conversion rate will matter? Listen and learn what a small change will mean to your bottom line.

Episode Action Items:

You can find more information regarding Kurt Philip or Convertica visit at https://convertica.org and find out how they can increase your conversion rates by 20-100%.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest.

Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and work for both you and your employees.

In this episode, Travis reveals what his team learned in studying a billion dollars in ad spend. Listen as Travis explains the 7 foundational video ad types that every ad account should have and test: spokesperson/anchor, closer/dynamic ads, product demo, lifestyle, social proof, case study and unboxing. Find out what each of these video types are; why each of these video types work and how you should use them in your own marketing.

Why it is that most agencies are focused on winning awards instead of creating video ads that actually work and how this drives Travis to grow Chamber Media.

Finally, thinking of starting your own business. Learn why Travis suggests that you start by selling your time before you start selling products and how to best gain experience to be successful

Episode Action Items:

You can find more information regarding Travis Chambers by visiting his agency, Chamber Media at https://www.chamber.media.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth.

Discover the levers that you can pull that will help your company achieve expodential growth and why automation is the key to growth.

Ever wonder what UTM tags are and why they are important? Listen as Dan describes the origin of UTM tags and why they are important in properly tracking your website data.

Sending cart abandonment emails? Did you know you can also send emails for journey abandonment emails? Don't leave your retargeting just to the display network, use email. In this episode, you will find out how that is possible.

Episode Action Items:

You can find more information regarding Dan McGaw by visiting his agency, McGaw.io. Also, stay tuned to the end of the episode to discover how you can receive a free copy of Dan's book, Build Cool Sh#t

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest David Morneau. David is the co-founder and managing director of inBeat Agency, the #1 Micro Influencer Agency in North America. David and his agency specialize in using influencer marketing to scale and grow direct to consumer brands.

Find out how to use influencer marketing beyond just driving sales. Find out what micro influencers are, the other types of influencers and why David prefers using micro influencers to deliver the best results for their clients.

Thinking of getting started with growing your business using influencer marketing?

Then, listen to discover how many influencers you need to move the needle in terms of sales; some of struggles that companies commonly find when getting started using influencer marketing and what percentage of marketing budget should allocate to influencer marketing.

Episode Action Items:

You can find more information regarding David Morneau or his agency, inBeat at https://inbeat.agency or email David at [email protected]

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Will Haire. Will is the CEO of BellaVix, an Amazon Management Company which helps retail brands scale their business on Amazon.

Discover why it is advised that all companies control their own brand by selling their products on Amazon. Listen as Will explains how Amazon determines which retailer is awarded the buy box and why it is so important to the success of your Amazon listings that you understand.

Finally, the important elements of increasing your conversions with your Amazon listings and the types of products that Will has found to be the most successful when selling on Amazon.

Episode Action Items:

You can find more information regarding Will Haire or his agency, Bellavix at www.BellaVix.com.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth.

Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth.

In addition, Victoria reveals their overall content strategy along with some success stories from their clients and how a business can emulate their strategies and success even if they can’t afford to hire an outside agency.

Finally, this episode goes into exactly why having an online presence is so important when trying to grow your business.

Episode Action Items:

You can find more information regarding Victoria's Agency at https://100poundsocial.com/ or on LinkedIn - https://www.linkedin.com/in/victoriaellenlee/ follow on Twitter - https://twitter.com/100poundsocial or connect on Facebook - https://www.facebook.com/100poundsocial

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest John Horn. John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Here to discuss how to convert more leads, get more eCommerce sale and grow your revenue.

Tired of spending money on ads and not having them work?

Well the Stub Group's tag line is Paid Advertising That Actually Works. Find out why their advertising works and how you can implement the secrets of their success into your own paid advertising.

Discover why increasing conversion is an essential piece of success using paid ads and what percentage of new clients are properly tracking their conversions (hint, you may be surprised).

Finally, hear some of the biggest mistakes companies make when looking to hire a Search Engine Marketing Agency (they might not be what you think).

Episode Action Items:

You can find more information regarding John at www.stubgroup.com or check out his FREE Google AdWords course at Udemy by visiting https://www.udemy.com/course/google-adwords-for-small-business-secrets-of-an-agency-pro/?instructorPreviewMode=guest

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads

Are you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed.

Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy answers those questions and more as well as letting giving us predictions on the direction for eCommerce over the next five years.

Episode Action Items:

You can find more information regarding Jeremy and his agency by visiting https://builttoscale.co

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.