Make Each Click Count Hosted By Andy Splichal

This episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency.

Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot.

Find out the benefits of working with an agency to manage HubSpot/SalesForce vs doing it in-house. Avoid the mistakes that you wouldn't know that you don't know!

Finally, learn about how specializing has allowed Coastal Consulting to grow to before a HubSpot platinum partner agency in less than a year.

Episode Action Items:

You can find more information regarding Lauren Kennedy at Coastal Consulting at https://www.coastalconsulting.co. Visit to request a free HubSpot audit and learn more about a HubSpot SalesForce integration.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue.

Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website.

The three things that every webpage should do to increase conversion, yet 75% of websites do not. Tell them what you do, who you serve and why should customers choose you (your value propositions).

Why clarity and quickness are the two most important factors when it comes to increasing your conversion rates and how conversion numbers are a small hinge that can increase business exponentially.

And finally, how her experience as a lead researcher for Google optimizer helped AJ create an intentional process to improve their client's conversion rates through the Experiment Zone. Visit today to request a free conversion report card regarding one page of your website.

Episode Action Items:

You can find more information regarding AJ Davis at Experiment Zone by visiting https://experimentzone.com to find out how to unlock more value from your website by optimizing your user experience.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content.

Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success.

Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website. Find out who uses and how they have used the software to enhance the effectiveness of their SEO content.

If you are putting all the effort into creating content, why not make sure you are creating content that actually drives traffic by delivering value to your customers? This episode will show you exactly how to do just that!

Episode Action Items:

You can find more information regarding Pankil Shah at Outranking.io by visiting https://outranking.io. Early Adopters Deal happening now. All credit being rolled over to the next month, but act soon.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively.

Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business.

Within this episode, Andy and Chris also discuss the new Google Analytics 4 including how it works and why it is an important change to Google Analytics with new privacy restrictions in regard to tracking.

Do you know what the secret sauce is for measurement? It is forecasting. Discover why and how you can apply this success tool to your business.

Episode Action Items:

You can find more information regarding Chris Mercer at Measurement Marketing by visiting https://measurementmarketing.io.youtube or download a free toolbox membership at https://measurementmarketing.io/mecc

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.

Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors.

Learn why Darshan believes that insights are the key to innovation and differentiation and how he has made running a market group possible for about the costs for a dinner for two.

No matter what you are going to get feedback from your customers. Do you want to get it sooner or later? Revealing insights is how you can identify your customers pain points and is a key to your company's growth.

Episode Action Items:

You can find more information regarding Darshan Media at https://www.iresearch.com or check out his book, Getting to Aha available on Amazon.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast.

Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced.

Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn how to use those platforms to find new customers. Be consistent on delivering content because it is consistency over time that makes social media work.

Within this episode, they also discuss why using your phone works when producing content for social media and why you shouldn't overthink it. Instead see what resonates with your customers and do more of it!

As a final tip Bruce says, "don't use marketing lingo when selling inside your nice it is a dead giveaway of an outsider".

Episode Action Items:

You can find more information regarding Bruce Irving and his Smart Pizza Marketing Podcast at https://www.smartpizzamarketing.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'.

Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment.

This episode also explores the different metrics including engagement which are important when measuring the success of using video.

Finally, listen as Caleb reveals the one thing that audiences will not forgive when it comes to your video (hint, it may not be what you think) and why his company uses strategy before beginning to create their clients’ videos.

Episode Action Items:

You can find more information regarding Caleb Maxwell or connect with Hebron Films by visiting https://hebronfilms.com/

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service.

Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons.

Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing channels and why it is important to establish your targets if you want to reach your goals.

In addition, listen how John believes that transparency and visibility is key whether you are working with an agency or whether you decide to bring your marketing in-house.

Episode Action Items:

You can find more information regarding John Readman or to request a demo of his services visit - Modo 25 (https://modo25.com) or Ask Bosco (https://askbosco.io).

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast

Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content.

Want to crush your competition? Shane has been doing it for his brand and his customers for years through free organic traffic. Learn how he does it including what software he uses for his company as well as his private clients.

Finally, discover what you need to know when you are thinking of hiring an SEO agency in order not to be scammed in an industry filled with shysters including how to reverse your numbers and make sure the squeeze is worth the juice when it comes to your SEO investment.

Episode Action Items:

You can find more information regarding Shane by visiting www.shanebarker.com. Visit his website to request his newsletter or connect with him on Linkedin or Twitter by searching for Shane Barker.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body.

Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the steps involved when growing your company specifically the advertising and some of the downfalls to avoid when growing a company.

In addition, listen to this episode to discover what to look for in outsourcing your marketing to an agency. Kelley explains what to avoid hiring a SEM agency to run your Amazon and Google Ads and what she has learned by using 7 agencies in 7 years

Finally, discover her thoughts on selling products on Amazon vs. her own website and some pricing strategies and tips for selling your products on Amazon.

Episode Action Items:

You can find more information regarding Kelley D'Angelo by vising www.larkellenfarm.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.