Make Each Click Count Hosted By Andy Splichal

This episode features guest Adam Hommey. Adam is a speaker, author, consultant and business trainer. He is the Founder and Executive Director at The REACH SYSTEM, the Executive Director at In-Demand Expert and the host of the Business Creators Radio Show.

Thinking of someday launching your own podcast? This episode should not be missed.

Find out what Adam means with his philosophy Achieving Maximum Results Through Minimalism. See what he is doing to successfully promote his own podcast including his best tips for those wanting to launch their own podcast and finally hear the story about the release of his book, Groundhog Day is an Event, Not a Business Strategy.

Episode Action Items:

You can find more information regarding Adam at https://www.TheReachSystem.com or within his private Facebook Group - https://www.EverythingPodcasting.group/

His book Groundhog Day is an Event Not a Business Strategy can be found on Amazon - https://www.amazon.com/Groundhog-Event-Business-Strategy-Opportunities/dp/0999891006

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This best of episode replay special features Steve Sims, the man dubbed The Real Life Wizard of Oz by Entrepreneur Magazine.

The author of Bluefishing: The Art of Making Things Happen, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world.

Listen to discover what Steve's experiences taught him about life and business.

Episode Action Items:

Purchase Bluefishing: The Art of Making Things Happen by visiting Amazon.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

Once COVID ends are you going to be ready to answer the doorbell or are you still going to be looking for your pants?

Find out what that exactly means and much more with this best of episode featuring America's branding expert, Michael Levine.

During his career Michael Levine represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. Some of his former clients include Michael Jackson, Barbra Streisand, and George Carlin. His work has included media counsel to former presidents Ronald Reagan, George H. W. Bush, and Bill Clinton. In addition, he has authored 19 books, including 5 best-sellers.

Originally recorded August 2020, this episode was an instant classic touching on many points of Michael Levine's best-selling book, Broken Windows, Broken Business and how it relates to current times as well as the difference between activity and results.

Episode Action Items:

Purchase Broken Windows, Broken Business by visiting Amazon.

If you want more information about Michael Levine visit www.michaellevinemedia.com or you can register to join Michael's Zoom Community at RegisterZEC.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This week's guest, Maddy Martin, is the VP of Marketing at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform.

Have you ever considered outsourcing answering your inbound calls, outbound calls or chat?

A definite consideration for small business who lack the capacity to bring in a full time receptionist or larger companies who want to catch overflower or offer 24 hours service.

Don't let your customers go to voice mail. Instead discover the difference between a virtual receptionist and a virtual call center (it's important). In addition, hear about what type of tasks you can outsource freeing your time to focus on growth oriented tasks.

In addition, this episode discusses why you should avoid paying inbound phone answering services by the minute as well as the white glove chat service that is available at Smith.ai.

Episode Action Items:

To learn more about Maddy Martin and Smith.ai, you can visit https://smith.ai. Receive a $100 discount on your first month when you use code 'makeeachclickcount'.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This week's guest, Daniel Snow, is the founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands.

Discover how Daniel scaled his DTC brands to $50 million in 3.5 years and how that lead to him starting his own SEM agency.

Since beginning the Snow Agency 18 months ago, Daniel and his brother John have been able to grow the agency to 80 employees. His secret? Getting results for his clients. Learn what he is doing and how you can use these methods to grow your own eCommerce businesses.

This episode includes tips to use with Facebook and Instagram Ads as well as tips to increase your conversion rates on your own website.

Episode Action Items:

To learn more about Daniel Snow and the servies they provide, you can visit The Snow Agency at https://thesnowagency.com. You can also follow Daniel on twitter at iamdansnow or instagram at dapper.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This week's guest, Paul Benigeri, is the co-founder of Archive.ai, an AI software startup that helps fast-growing consumer brands automate & scale their digital marketing, workflows, starting with influencer marketing.

Not sure what influencer marketing is all about or you do know what it is, but you don't know how to use this type of marketing in your business?

Then, you will want to listen to this episode where Paul discusses with Andy the benefits of influencer marketing in 2021.

Discover what a nano influencers is and how to leverage nano influencers to grow your website. In addition, this episode discusses marketing budget and how much of your marketing should be allocated to influencer marketing and how influencer marketing has changed over the last few years.

Episode Action Items:

To learn more about Paul Benigeri and Archive.ai visit www.archive.ai to learn more or information. Paul will respond to all inquiries when you mention that you heard him on the Make Each Click Count Podcast!

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This week's guest, Chris Shipferling, is the managing partner of Global Wired Advisors, a lower middle market investment bank focused on sell side engagements.

Are you dreaming of one day selling your business and moving to Tahiti? Then there are many factors that you need to consider now. Listen as Andy and Chris discuss how to determine your company's valuation.

Building a brand vs. being a commodity. Do you know the difference? This difference is the main focus in determining a company's valuation.

In addition, this episode reveals what a business needs to do to maximize the value of their company as well as what type of businesses are more readily sellable and the options available when selling your company and finally why you should not want to sell your company yourself.

Episode Action Items:

To learn more about Chris Shipferling and Global Wired Advisors or a free valuation visit www.globalwiredadvisors.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This week's guest, Chase Clymer, is host of Honest Ecommerce, a weekly podcast that gives advice to growing your ecommerce business. In addition, he is co-founder of Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development and marketing decisions.

Listen as Chase describes why his agency decided to exclusively specialize in using Shopify as an eCommerce platform and how Shopify can be the go-to platform for merchants including how to best optimize Shopify for conversions.

In addition, hear some advice on how to increase your conversion rates using Shopify including optimizing the customer journey and streamlining the user experience.

Within this episode Andy and Chase discuss how the level of professionalism that your websites extends into the world and equates to the value that is perceived by your visitors. However, even the most beautiful and functional website won't convert if there is no demand for the product being sold.

Worried about the page load speed of your Shopify website? Listen to why your Shopify website may be slow and how you can increase the page load speed. In addition, learn which apps are must for your Shopify website.

Episode Action Items:

To learn more about Chase Clymer or to connect with his agency visit http://electriceye.io or listen to his podcast at http://honestecommerce.co

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This guest, a self-proclaimed math nerd, has an interesting beginning. After reading a Tim Ferris blog decided there must be a better way and shifted his career path. Listen as Jason describes his journey to become a social media expert and founder of Agency J.

Within this episode, Andy and Jason discuss the origin story behind how he created Agency J, an agency that today focuses on helping coaches, course creators and education business owners.

To be successful using Facebook ads, you must first define your parameters and then create your marketing system. In addition, it is important to know who your customers is and to clarify your message. Discover why.

Through Jason's experience discover how Facebook advertising has changed including what the new iOS14.5 change may mean for your Facebook advertising.

Episode Action Items:

To learn more about Jason How or to connect with his agency that specializes in helping coaches, course creators and education business owners, visit - https://agencyj.co or visit his blog at jasonhjh.com.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features Bryan Clayton of GreenPal, the "uber" for lawncare. A successful entrepreneur, Bryan has built not one, but two multi-million-dollar companies.

Listen as Andy and Bryan discuss what he considers essential in order to grow a multi-million-dollar business along what you need to consider if you are ever thinking about someday selling your business.

A fascinating story of how he started his business, bootstrapping the business and eventually selling for millions of dollars. 

In addition, this episode discusses ways to differentiate your business including knowing what you are selling, what problem you are solving for your customers and how to find productive employees. 

Finally, learn lessons from him selling his first business and the mistakes that you should avoid if you ever decide to sell.

Episode Action Items:

To learn more about Bryan or connect to his company visit https://www.yourgreenpal.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.