Make Each Click Count Hosted By Andy Splichal

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world.

Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads.

In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the type of products she finds are doing well in TikTok.

Finally, Katie shares the struggle in providing services to their clients and working with purpose driven brands.

Episode Action Items:

To find more information about Katie or to learn more about KW Content, visit: kwcontent.com and @kwcontent

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com

(https://podcast.makeeachclickcount.com).

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online.

Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this.

Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ecommerce company should consider launching a podcast.

If you don't have a podcast yet, then you may want to listen as Nora shares how podcast can help with your business on differentiating your brand, enhancing the client experience, and connecting with the customers.

Find out what Nora predicts on the future of podcast, the dynamic content and personalized service that Hello Audio have to offer.

Episode Action Items:

To find more information about Hello Audio, go to: helloaudio.fm

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com (https://podcast.makeeachclickcount.com).

This episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live.

Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities.

Listen as Dave explains exactly how he has been able to create and continue to manage a multi-million dollar eCommerce company (https://www.knobs.co) while only working an average of 15 minutes per day.

If you don't already have a business, then you will want to listen as Dave describes what type of business you should begin and why.

Finally, listen as Dave tells the story of how he handled a customer service problem that arose and how he developed a training system that could take his place within the business and how you can take this method to streamline your own processes.

Episode Action Items:

To find more information about Dave or to learn more about his 'Money Madness Challenge' visit https://moneymindsetmadness.com or you can find Dave's book, The Size of Your Dreams, at https://thesizeofyourdreams.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features David Finberg, the founder of Peaks Digital Marketing.

Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google.

In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results.

Also, listen as David talks about some of the mistakes to avoid when hiring a SEO agency and how he sees the industry changing over the next 12-18 months.

Finally, David reveals an actionable step you can take absolutely free that will help you see better SEO results.

Episode Action Items:

To find more information about David or to learn more about Peaks Digital visit https://www.peaksdigitalmarketing.com

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast.

Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic.

In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website.

Jason reveals some tips on increasing your conversion (hint, make sure you are solving problems for your customers) along with showing up along the entire customer journey.

Finally, Jason discusses what companies get wrong when looking to hire a digital marketing agency.

Episode Action Items:

To find more information about Jason or to learn more about Merged Marketing Media visit https://merged.ca or listen to Jason on the Merged Marketing Podcast - https://merged.ca/podcast/

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.co

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online.

Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program.

Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral program as a way to grow their online sales.

Dominick also details how ClickBank can integrate with your website to create a referral program that will bring you new customers and increase your overall sales.

Finally, learn what type of products do and do not work well using a referral program including some of Dominick's favorite success stories.

Episode Action Items:

To find more information about Dominick or to learn more about ClickBank visit https://www.clickbank.com/podcast to take a free quiz to see if launching an affiliate program is viable for your company.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses.

Discover the top factors buyers evaluate for when determining the value of a digit business.

Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business.

Within this episode, Greg details the formula for evaluating valuation of digital businesses (hint, it has to do with profits not revenue).

Finally, Greg details how Empire Flippers works to help digital business to sell their business or buyers find legitimate businesses and why 2022 is such a 'hot' sellers' market.

Episode Action Items:

To find more information about Greg or to signup for a free business evaluation visit https://empireflippers.com.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast.

Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive.

In this episode, Chloe also goes into detail on whether or not she would recommend selling products on Amazon or first working to establish brand identity and why free shipping is the new normal in online shopping and what you need to think about to incorporate into your own business and where she would suggest to start advertising when first launching your online store.

Finally, Chloe details the keys to growing a business and where you need to focus your time if you want to be successful when first launching your store.

Episode Action Items:

To find more information about Chloe, visit https://ecommercemasterplan.com where you can find information on Chloe's books, podcast and summit.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses.

Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base.

Referrals are likely already happening in your business listen to discover if now is the time to add an official referral program to your business.

The challenge with referral programs and what you actions to take to make your referral program a success. In addition, this episode discusses what sets Referral Candy apart from the competition and how you can use their services for those who are serious about creating consistent revenue.

Episode Action Items:

For a referral program that runs itself, visit https://www.referralcandy.com and signup for a free 30-day trial or email Raul at [email protected].

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach.

Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life.

Listen as Jen reveals her secret formula for how to prioritize activities in their business and their life. Hint - Get Comfortable with Being Uncomfortable.

This episode also looks at how self-doubt can attribute to holding you back and what you can do to overcome self-doubt and other strategies that you need to be successful in business.

Episode Action Items:

For more information you can visit https://jengaudetcoaching.com and find information on Jen's Free 5-Day On-Demand Workshop.

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.