Make Each Click Count Hosted By Andy Splichal

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers.

Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience.

Eric discusses how a retailer can get started with creating that memorable shopping experience.

Learn more about OptiMonk and what service they're offering clients to help them increase their sales. Listen to some of the challenges that struggle with and get results for clients.

Episode Action Items:

To find more information about Eric, go to:

optimonk.com, optimonk.com/bootcamp

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.

Jordan shares about DropFunnels - what it is and who would use it.

Find out how DropFunnels is different from the competition, the learning curve as a tech-free platform, and what most of their customers are selling with the platform.

Listen to some of the challenges that Jordan and his team struggle with in getting results for clients, the fee structure, and the two different types of services they offer.

Episode Action Items:

To find more information about Jordan, go to:

DropFunnels

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of.

Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions.

Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe.

Find out some effective ways to entice customers into signing up for subscriptions and some of the mistakes that a company might make when creating a subscription service.

Discover the actionable steps that Matt recommends for a company thinking of launching a new subscription business or those who have a struggling subscription business.

Episode Action Items:

To find more information about Matt, go to:

QPilot

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with.

Brian defines digital marketing and what digital marketing strategy entails.

Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what people would expect to get out of it. What inspired him to create this course?

Brian gives advice to those who are just starting and those who are already established. He shares what he feels is the most important factor for somebody wanting to grow their business.

Episode Action Items:

To find more information about Brian's new course "Learn Digital Marketing: Strategy, Tactics and Planning" visit https://www.makeeachclickcountuniversity.com/learn_digital_marketing

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck.

Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies.

Listen as Nachman shares about how their tool is different and as he talks about the most important things to be tracking.

Learn more about Connect books, how they grow quickly, their perfect client, and fee structures.

Nachman is offering 10% off for the first 12 months to listeners and the coupon code is Each Click. Hurry! The coupon code is limited to the first 25 signups!

Episode Action Items:

To find more information about Nachman, go to:

www.connectbooks.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups.

Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive.

Discover some of the biggest mistakes Monica has seen in terms of online marketing and how much value they put on customer retention versus customer acquisition.

Monica deep dives into turning customers into forever fans and actionable steps in terms of customer retention.

Listen to the services Monica is offering to clients to help increase their business, her favorite success story, and the challenges they struggle with in getting results for their clients.

Episode Action Items:

To find more information about Monica, go to:

www.businesswithmonica.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group.

Daniel shares how his experience provides him with knowledge for marketing today.

Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. He shares some of the mistakes that big companies he worked with made that caused their demise.

Discover what Daniel thinks about how companies should be thinking about social media today and also in the future, how should that be a part of their marketing strategy?

Find out some actionable steps that Daniel would recommend in terms of marketing your company if you want to make this the best year ever.

Episode Action Items:

To find more information about Daniel, go to:

www.mint-performancemarketing.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon.  He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost.

Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are shown up for searches, without paying for Amazon ads just organically.

Cameron discusses the common errors he encounters when he reviews Amazon seller accounts and the benefit of FBM vs FBA.

Listen to Cameron's piece of actionable advice to someone not seeing great results and to those who want to sell even more on Amazon.

Cameron deep dives into the type of ads he finds the most successful for his clients.

Episode Action Items:

To find more information about Cameron, go to:

[email protected]

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients.

Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own.

Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for eCommerce that do better on Facebook than others.

Listen to Marin’s piece of actionable advice to someone thinking of testing and running some Facebook ads in the new year and the questions you need to ask if looking to hire a Facebook management company.

Finally, find out how Marin started running Facebook ads, their company’s target audience, and fee structure.

Episode Action Items:

To find more information about Marin, go to:

www.inspire-agency.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features Carl Weische, CRO-Expert and co-founder of ACCELERATED where they specialize in accelerating the growth for D2C-Brands by unlocking the power of CRO and A/B-Testing. His agency works with fast scaling 7-10 figured D2C brands.

Carl discusses how conversion happens and the tool that he finds useful when converting. He also shares what are some of the KPIs that a store owner should be reviewing after the holiday season and the multitude of programs they are using for tracking.

Carl emphasizes the importance of the lifetime value of customer acquisition through optimization and retention. 

Listen to what services ACCELERATED are offering to their clients in helping them improve conversion and Carl’s favorite success story of one of his clients and the challenges they struggle with in getting results for their clients. Find out how they are standing apart from the other conversion optimization companies.

Episode Action Items:

To find more information about Carl, go to https://www.acceleratedagency.com/

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.