Make Each Click Count Hosted By Andy Splichal

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology. 

Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to avoid the mistake of imitating the companies' competitors .

Join Andy and Chris as they talk about the necessity of having clear and intuitive navigation on a website to avoid confusing customers. They also empasize how social media plays a crucial role in establishing a brand's voice and connecting with the younger generation.

Episode Action Items:

To find more information about Chris and Kworq, email:

[email protected] and [email protected]

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm.

Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during the two-month research period.

In this episode, Andy and Dan talk about content creation as an agency and the landscape of media and PR, the significant changes in recent years, and why it is necessary for today's marketing.

Episode Action Items:

To find more information about Dhan, go to:

https://kahnmedia.com/

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs.

Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands.

Join Andy and Noah as they talk about focusing on making the onboarding process easy and seamless when partnering with modern affiliates. Learn how the success of an affiliate program is influenced by different factors depending on the specific goals and target audience of the program.

Episode Action Items:

To find more information about Noah, go to:

Social Snowball

Noah's Twitter

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue.

Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising efforts and while there is talk about YouTube shorts, the platform has not yet fully embraced shorts, especially with ads.

In this episode, Andy and Chris talk about the significance of conducting thorough research before running YouTube ads as the starting point before launching YouTube ads. They talk about targeting and the importance of creativity in determining the target audience by pre-qualification and pre-filtering process helps ensure that the video is shown to people who are genuinely interested in the product.

Episode Action Items:

To find more information about Chris, go to:

www.forwrd.agency

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay.

In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it.

Andy, Matt, and Ben discuss calculating ROI through split testing software that will run for a 12-month period. Discover the important questions to ask an agency if you are looking for conversion rate optimization.

Episode Action Items:

To find more information about Matt and Ben, go to:

www.mediacontour.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitors may have when designing a website or web page and what is the biggest trust factor we have to keep in mind.

Listen to Andy and Martin as they talk about conversion rate optimization as a highly valuable practice that can provide ongoing benefits. They discuss running tests for clients and learn why more conversion actions rather than traffic can make a test statistically relevant.

Episode Action Items:

To find more information about Martin, go to:

sitetuners.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines.

In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context and expectations when optimizing landing pages.

Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors. Kanika shares the software they use when testing.

Episode Action Items:

To find more information about Kanika, go to:

Twitter

BedaBeda

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses.

Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseverance and resilience.

In this episode, Andy and Joel discuss the importance of understanding the customer and market dynamics when determining the allocation of resources and investment in customer acquisition and experience. They talk about the importance of using tools like Google Analytics in data tracking and analytics for effective decision-making in marketing and business strategies.

Episode Action Items:

To find more information about Joel, go to:

Vendasta.com

The Hard Sell Podcast

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye,  the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing.

Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' problems effectively.

In this episode, Andy and Nadine discuss becoming certified story brand guide and the positive impact their agency has seen from being listed as a certified trainer in StoryBrand. Listen to how SyncShow handles the B2B side challenges through useful platforms and tools.

Episode Action Items:

To find more information about Nadine, go to:

SyncShow

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty.

Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve their conversion rates.

Listen to Andy and Shaun as they discuss how AI is being effectively used in their businesses. Find out why an Oddit report is valuable in building a better customer journey.

Episode Action Items:

To find more information about Shaun, go to:

Oddit

@brandtify

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.