Make Each Click Count Hosted By Andy Splichal

Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound.

Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the pitfalls of marketing without substance.

Nigel gives a sneak peek into his agency's fee structure and their holistic approach to client success, revealing how a tactical discovery call could lay out a profitable six to twelve-month roadmap for your business.

This episode is about foundational wisdom, focusing on the customer experience, and revolutionizing business strategies. Nigel emphasizes the necessity of first-party data and highlights the potential of user-generated content in the evolving digital ad space.

Moreover, Nigel shares valuable advice for businesses on maintaining a strong lifetime value-to-customer acquisition cost ratio and the role of word of mouth in sustainable growth.

Stay tuned for actionable tips and revelations on building a team culture based on principles and values, understanding backend economics, and the secrets of choosing the right advertising agency.

Episode Action Items:

To find more information about Nigel Thomas:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton,  the founder of Purchase Point LLC.

Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Kelley sheds light on why he ventured into men's skincare and how their company is transforming men's skincare routines with its high-quality, highly effective products.

Listen to this episode to get your dose of ecommerce insights and learn from a game-changer in the industry.

Episode Action Items:

To find more information about Kelley Thornton:

LinkedIn

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media.

Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing AI, Ryan dives deep into the world of search engine optimization.

Join Andy and Ryan as they explore how you can harness the potential of AI to accelerate your sales and profits.

Episode Action Items:

To find more information about Ryan Doser:

LinkedIn

ThriveOneFive Media

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col.

Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pole takes, sharing risks alongside entrepreneurs to ensure a fair and fruitful business deal.

Nick discusses a success story from his portfolio and the strategies they employed to enhance operational efficiency, decrease customer acquisition costs, and optimize order fulfillment.

Episode Action Items:

To find more information about Nick Weiksner:

LinkedIn

South Col

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets.

In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and how he was introduced to Sultan Musa's writings and shares how he was immediately drawn to the wisdom and teachings of Sultan Musa and how he used these secrets to transform his own life. Andy and Jeff explore the fascinating background of Sultan Musa, his impoverished beginnings, and the near-death experience that led him to meet a man of light and love who taught him the secrets of the universe.

Throughout the episode, Jeff divulges the journey of writing his book, detailing the impact of Sultan Musa's manuscript on his life and the profound changes he experienced as he applied the secrets to his own life.

While we won't give away the secrets here, this episode is a must-listen for anyone seeking a transformation in their life.

Episode Action Items:

To find more information about Jeff:

LinkedIn

The Sultan's Seven Secrets

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.

In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention.

Plus, Andy and Adam discuss the evolving landscape of email engagement and the key factors that drive successful campaigns. Join them as they navigate through the world of e-commerce and digital marketing to help you with your business. So sit back, relax, and let's dive into today's episode

Episode Action Items:

To find more information about Adam:

Noticed website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses.

Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She emphasizes that the time-consuming aspect of website development is not the actual coding and design but rather the back-and-forth communication with clients.

Miranda highlights that with the advancements in website functionality over the years, there's no need to start from scratch for every business. Instead, she focuses on customizing existing templates and creating conversion optimization pathways tailored to each client's needs. What sets Miranda's service apart is that she invites clients to work with her in real time as she designs their websites, providing immediate feedback and simultaneously teaching them how to utilize the backend.

Not limited to just small businesses, Miranda also offers one-day website designs for e-commerce businesses. While she primarily operates locally in northern Ohio, she is open to working with clients from anywhere, even virtually.

Tune in to this eye-opening episode as Miranda sheds light on her unique approach to website redesigns and shares her thoughts on prioritizing user experience and conversion rates. She also discusses the importance of understanding target demographics and designing websites that cater to their preferences. Miranda provides valuable insights into the world of quick website transformations and offers a fresh perspective on the show.

Episode Action Items:

To find more information about Miranda:

Marketing Juice website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.

Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your sales pages and effortlessly create engaging content for hundreds or thousands of product pages.

Learn about the power of A/B testing, as Csaba delve into the process of comparing original content with upgraded content. Uncover the secrets to creating personalized landing pages based on specific keywords, and how you can optimize your website with tracking templates and UTM keyword parameters.

Csaba also explore real-life success stories, with deep sea brands experiencing significant uplifts in conversion rates and actual sales. By implementing better copy and enhancing relevance, motivation, and benefit-driven content, you can increase not only your conversion rates but also your average order value.

But the benefits don't stop there. The AI-driven tools, including the Smart A/B Testing, Smart Personalizer, and Smart Product Page Optimizer, can automate 99% of manual tasks, save you time and effort, and significantly impact your D2C website's conversion rates.

Join Andy and Csaba as they discuss how AI can enhance the customer experience, improve relevancy, and optimize your website's content, images, and videos. And don't miss the exclusive insights into the upcoming AI-driven features that will revolutionize the industry.

Episode Action Items:

To find more information about Csaba:

OptiMonk

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.

In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers.

Throughout this episode, we share practical strategies and creative methods that we've developed to optimize influencer marketing efforts. We also discuss the importance of measuring and monitoring these campaigns to ensure maximum impact.

Recently, we've noticed a trend in the industry––the integration of influencer marketing with native ads on platforms like TikTok, YouTube Shorts, Facebook, Instagram, and Meta platforms. By combining these efforts, Michael and his team have seen even greater results and elevated reach for our clients. Now, as they focus on optimizing a low budget for marketing, we explore how to make every cent count. From Meta and Facebook targeting to capturing organic SEO and social media reach, Michael shares expert advice on maximizing impact with limited resources.

But remember, it's not just about the budget––it's about having a clear understanding of your brand and target audience. We'll guide you through the process of setting realistic budget expectations and goals to avoid limiting your testing.

So, whether you're a seasoned marketer or just starting out, get ready for an episode filled with actionable strategies, insider tips, and real-world examples of how to elevate your influencer marketing game with limited resources.

Episode Action Items:

To find more information about Michael:

LinkedIn

Company Website

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes.

 In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping businesses navigate the ever-changing digital landscape.

Join Andy and Justin as they dive into the world of user-centric design and the importance of understanding customer objectives, thoughts, and feelings. Justin shares insights from his company's experience working with diverse industries like healthcare, fashion, and home goods. Discover how they solve complex problems with digital products and specialize in B2B solutions.

Get ready to learn about Justin's company's unique project lifecycle process and the importance of user interviews in uncovering unmet needs and improving usability. Plus, gain valuable insights into the world of e-commerce and UX design.

Episode Action Items:

To find more information about Justin:

www.sparkdsg.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.