Eloise Leeson  explore content optimization - taking what you've got and making it so much better. We don't have to always reinvent the wheel when it comes to some of the messaging in the way we talk to our customers and our clients. And there's always room for improvement. How often do we intend one message but another one entirely is received? Have we considered the unintended consequences of what, when and how we communicate, and to whom?

We explore using communication to align and smooth the transitions between marketing to lead generation, to sales and on to customer success. And from success to account growth, and back into product development. All whilst being the champion for your customer.

You'll discover how much knowledge is being lost with each handover and what this represents in opportunities wasted. And how you can capture it using some readily available tools.

We dig into how the right copy used at the right time can help nurture middle of the funnel opportunities. Another fascinating conversation that will make you think

Contact Eloise via linkedin.com/in/eloiseleeson

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