Learn Speak Teach Episode #127 with Dr. Michelle Mazur.

Watch the full episode on Youtube: https://youtu.be/uQyHWUf_zSQ

Does marketing suck?

For many experts, yes, it does! In this conversation, Dr. Michelle Mazur joins Ben Albert to unpack why so many experts struggle with marketing. Often, their deep knowledge and skill are overshadowed by louder, less qualified voices who are simply better communicators.

Michelle explains that the core problem is not ability but communication. Experts tend to rely on their expertise to speak for itself, but in today’s noisy digital space, that’s rarely enough.

Instead of pumping out generic “how-to” content (which Michelle says devalues expertise and makes you replaceable), she urges experts to craft opinion-based or diagnostic messaging grounded in their Three Word Rebellion, a powerful concept to communicate unique value and spark curiosity.She also emphasizes identifying your ideal clients, not just choosing a niche. Once you know who you serve, you can speak directly to their needs and create a clear path for them to work with you.

Dr. Michelle Mazur is the founder and messaging strategist at Communications Rebel. Listen in to tap into her wisdom and expertise. 

Timestamp:

[00:00] Introduction

[01:50] The Overlooked Experts

[08:19] Finding Your Specialty

[12:26] Who Are Your Ideal Clients

[14:47] Marketing vs. Messaging

[16:17] Understanding the Three Word Rebellion Message

[17:47] How to Create Your Marketing Rebellion Message

[21:14] Polls

[23:33] Making Marketing Suck Less

[27:42] Sustainable Marketing

[30:37] How-to Content

[34:07] Defining Your Offer

[35:54] How People Work with Michelle

[38:05] Michelle’s Podcasts

[39:26] The Evil Geniuses

[46:03] The Pursuit of More

[48:18] Manipulative Marketing

[52:22] Connect with Michelle

The Market Like an Expert Seven Day Course: https://drmichellemazur.lpages.co/mle/ 

Key Takeaways: 

• Experts have a communication and marketing problem, because they are too good at what they do. ~ Dr. Michelle Mazur [02:39]

• “You can't really rely on referrals. You never know when they're going to come.” ~ Dr. Michelle Mazur [04:30]

• Experts have a lot of strengths that they bring to the table. ~ Dr. Michelle Mazur [05:37]

• “Experts shouldn't be niche. They should specialize in the type of person they serve.” ~ Dr. Michelle Mazur [07:21]

• “Give people a clear door to walk through and then once they're through, you can surprise and delight them with all the awesomeness that you have.” ~ Dr. Michelle Mazur [15:24]

• “We have to get our ideas out of our head and onto paper. So that we can look at them more objectively to create our own three word rebellion.” ~ Dr. Michelle Mazur [19:03]

• “How-to content, in my opinion, makes you replaceable because it doesn't have a viewpoint.” ~ Dr. Michelle Mazur [33:07]

People Mentioned and Other Resources:

1.Against the Rules with Michael Lewis: https://podcasts.apple.com/us/podcast/against-the-rules-with-michael-lewis/id1455379351   

2.Moneyball: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818 

3.Breakthrough Advertising by Eugene Schwartz: https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981 

4.Make Marketing Suck Less Podcast: https://drmichellemazur.com/blog 

5.Duped: The Dark Side of Online Business: https://podcasts.apple.com/us/podcast/duped-the-dark-side-of-online-business/id1562877811\ 

Keep In Touch with Dr. Michelle Mazur:

Website: https://drmichellemazur.lpages.co/mle/ 

LinkedIn: https://www.linkedin.com/in/drmichellemazur/ 

Instagram: https://www.instagram.com/drmichellemazur/   

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