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In this episode, Nick and Kai discuss the importance of the 'first thing' that a customer or clients buys from you (be it a product or a service) and how that transaction sets expectations for the duration of the relationship. Nick and Kai also briefly discuss how to get started with your first product.
Cramming Your Work in a Retainer Hole
http://myyearofeverything.tumblr.com/post/607422936/b-e
Other Resources
https://en.wikipedia.org/wiki/Unix_philosophy
http://www.nbc.com/saturday-night-live/video/first-citywide-change-bank/n9701?snl=1
From the publisher's feed