Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Remind employees about mental health benefits and resources available to them. Take a stress break when necessary and breathe at all times. Encourage team members to support one another with meeting deadlines and ask clients for additional support when needed. Business owners, talk with your employees about receivables and payables. You might be surprised about how understanding they will be if you share a bit about the business with them. Reduce your stressors and those of your colleagues.  Remain vigilant in your observations of others’ behaviors. Your team depends on you.

This year back to school takes on a whole new meaning. With youngsters, teens, and college students heading back indoors after months and in some cases years of online learning, what’s old is not new again.

I just dropped my daughter off to college after a high school senior year and a college freshman year courtesy of our porch, our living room, and our bedrooms. The transition for me to get back to business is complicated by the unknown of my daughter's ability to get back to school. While entrepreneurship requires that I get back into the office.  Not everyone is joining me.

This Saturday marks the 20th anniversary of our modern "Day of Infamy": the deadly attacks on the World Trade Center in New York City, the Pentagon in Washington, DC, and the crash of Flight 93 in western Pennsylvania. 20 years on, the day remains a vivid memory for me and I’m sure for you too. The history is dark. But there is always hope and a silver lining if you look for one.

* CORRECTION: U.S. soldiers did eventually capture Saddam Hussein in 2003. He was executed three years later in 2006.

Join Cheryl McCants, your Marketing Momma, as she outlines steps to developing a successful marketing strategy. Do you have a solid business strategy? Did you set resolutions for your business earlier in the year? Did you devise a marketing plan to support the achievement of your business goals? Please understand that no matter how good you are or how great your product or service is, your business goals will rarely come to fruition without a detailed marketing strategy specifically designed to support your business’ success

Cheryl, your Marketing Momma, shares insight into ways to attain and retain success as a businesswoman in America.

Get ready to meet Cheryl McCants, your Marketing Momma.  after 19 years of hosting and co-producing the Woman of the Week Talk show, Cheryl is back on the air with insights, timely conversations, and her straight-no-chaser- advice. Tune in and tell somebody.