Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

With millennials and Gen-Zers becoming the dominant workforce generation, diversity remains an important factor in attracting and retaining talent as these two groups are currently the most different generations in American history. In this episode of the Build Your Business podcast, Cheryl discusses how diversity in your workforce will lead to increased innovation and ultimately, REVENUE. 

#ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness

Happy Black History Month! In this episode of the Build Your Business with Cheryl McCants podcast, we will kick off Black History Month with a discussion on diversity, equity, and inclusion (DEI) and more specifically, how and why it is becoming a workforce trend in 2022. #ImpactCE #BeImpactful #DEI #diversity #businessstrategies #ImpactConsultingEnterprises #CherylMcCants #LeverageDiversity #Diversitystrategies #Winninginbusiness #storytelling #storytellinginbusiness

Are you considering using social media influencers to market your business in 2022? If so, this one’s for you! In this episode of Marketing Momma, Cheryl offers a simple, comprehensive guide on how get the most out of your social media influencer. From choosing the right influencer to maximizing your return on investment, your Marketing Momma has your back!

In honor of Dr. Martin Luther King Jr. Day, Cheryl discusses the “social justice bandwagon” and the difficulties corporations have when trying to establish a stance on popular social justice issues. Commonly referred to as “woke-washing”, the trend became popular during the George Floyd protests last year and consumers became increasingly more critical of companies who cannot communicate their stance in an authentic way. In this episode, Cheryl discusses how to remain genuine in your social justice communications, as well as how to foster an environment of diversity and inclusion in your business.

Marketing Momma discusses various trends to look out for in 2022 and focuses on one of the most important elements to your content: Video. With YouTube as the second most used search engine, promoting your product or services via video content becomes a necessity rather than an option. Listen in for some tips on how to make your videos as effective as possible.

In this episode of Marketing Momma, Cheryl kicks off the new year with a heart-to-heart. She discusses the Great Resignation and Termination, and its effects on small business owners. How can a small business get the revenue and resources needed to offer competitive benefits to their employees while reducing costs to their clients? Fair contracts are a start!

Storytelling has re-emerged as one of the most powerful tools for public agencies to connect with the masses. The public tends to favor a good, honest story from a trustworthy person who shares similar values to them. It is increasingly important to share your mission and vision in order to produce a platform that unites your business with the people you serve. This week, Cheryl shares tips from her team from Impact Consulting Enterprises has created to help you incorporate storytelling into your communication strategy. Stay tuned to hear about the story of Nas Daily, a vlogger who turned his platform into a force for good.

Understanding the services your products and business provides is absolutely necessary in identifying your target audience. Knowing your audience does not mean that you exclude other types of customers, but it helps you to focus your efforts on a group of people who are more open to your messaging. Cheryl McCants goes over three quick tips on how to carve out your target audience and later highlights how the business Airbnb got their start by catering to their ideal customers. Sit back, relax, and allow your Marketing Momma to simplify the process of discovering your potential buyers.

Delivering the perfect pitch is essential to landing coverage in the New Year. In today's episode, Cheryl McCants, your Marketing Momma, discusses the basic of what goes into a pitch and offers advice on how to craft the perfect story that guarantees maximum exposure. It is important that the public not only knows your story but also resonates with it. Cheryl also talks about how to use social media channels and media outlets to your advantage. Marketing Momma shares with you the basics for crafting the perfect media pitch, as well as an inside look as to what reporters, bloggers, writers, producers, and editors look for when considering your story for coverage. Remember ladies, your voice matters, and it deserves to be heard.

In this episode, Cheryl McCants, your Marketing Momma, shares tips on how to implement and accomplish effective business resolutions. Ladies, it is never too late to make a resolution for your empire. Keeping New Year's goals for your business is just as important as the long-term plans you hold for your business. Developing flexible goals that combines what you've learned in the past year is one thing, but making this into your reality is another. Be sure to listen on how to stay motivated and please share your own experiences.