Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Moms are extraordinary without even running their own businesses. Now add the weight of entrepreneurship to raising a healthy and well-adjusted child who needs to become a productive member of society and you've created a mompreneur. Being a mompreneur is a never-ending 24/7 job that takes strategy and skill to pull off successfully. Of course, strategy and skill must be built on a firm foundation of love, passion, dedication, commitment, strength, patience, and resilience. Cheryl McCants, our Marketing Momma shares from her own experience three must-do's for all the kickass mompreneurs out there. So ladies, show the world your strength and power. Shine on and build your empire.

Expressing gratitude addresses one of the most common workplace issues: employee engagement. According to glassdoor.com, 81% of employees say their boss’ show of appreciation motivates them to work harder. And, letting an employee know their value to your business’ bottom line means more than you may realize. Gratitude increases job satisfaction and builds trust. It encourages employees to enjoy work while improving the quality of their work product. Also, workplace engagement directly impacts retention. Gratitude alone may not increase retention, but it’s a great place to start. A simple 'Thank You' can be a good start. Cheryl McCants, your Marketing Momma shares some authentic tips on how to express gratitude in the workplace. Stay tuned and keep listening to the Marketing Momma podcast.

Mastering presentation skills is a basic requirement for business success. It is important to know how to effectively interact with your audience. Whether speaking in front of a large group or in a more intimate setting, knowing how to captivate those around you matters. So what is the secret to an impactful presentation? Cheryl McCants gives you four helpful tips on how to deliver your best. Also, please share with us other ways you enhance your presentation skills to better your business. 

In this episode, Cheryl uses the "F word"... Feedback. Feedback from employees, clients and others is important to any entrepreneur. This week she shares key steps that will lead to business success. On your journey to building a prosperous business you must always prepare, regularly assess and routinely evaluate your employees. Customer satisfaction is key to growing your company. You should also determine if your customer relationship is gratifying. Feel free to leave your own feedback and listen to other episodes.

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Identifying your ideal customers and matching your services to their needs may perhaps be the most essential steps for business growth. As an entrepreneur, it is vital to know who is buying what you are selling. You must connect with your intended audience, also known as your qualified prospects. In this episode, Cheryl McCants, your Marketing Momma, shares a few tips on ways to get to know your ideal customer and how to create a productive marketing experience for them and yourself. 

Be sure to leave a review and listen in on other episodes for tips on how you can build your business.

Many people have great business ideas and can visualize the action needed to get started. That said, few actualize their visions. In today’s podcast, I hope to motivate you to start, run and grow your business.  I’ll also provide a bit of guidance to get you through the journey. If you are thinking of starting your own business and dreaming of expanding it eventually, keep listening to the podcast for some cool firsthand tips.

Crises occur anytime and all the time. If not in your business, they can easily occur with a close business partner, a brand you have endorsed, or a client that you support. Your connections may have a highly visible crisis that is so shocking, their associates will have to take action to save their own reputations. Regardless of the origin, with today’s real-time news and all-time online communication, every business owner, entrepreneur, and marketing manager must create and maintain a crisis communication plan before the worst happens. Stay awake and stay ready at all times. Listen to this podcast to find out a shortcut to creating your crisis communication plan:

It's National Women's Small Business Month! In this episode, we explore how to support women-owned businesses by changing what you do in your everyday life. Although the number of WBE's has increased over the last five years, we continue to make less than a third of what privately owned male businesses make. Cheryl McCants, your Marketing Momma, explains the importance of WBE's and how women can create new jobs and bring in billions of dollars in revenue to our nation's economy. Highlighted in this episode is Kathy Cano-Murillo of Crafty Chica Collection based in Phoenix, Arizona with insight into how she "swiveled" through the pandemic to elevate her small business. 

During Global Diversity Month we will focus on diversity, equity inclusion, and culturally competent communication. The journey to be culturally competent in the workplace has been slow. Cheryl McCants, your marketing Momma, explains the importance of considering the diverse nuances of others and shares three helpful tips on how you can avoid stereotyping diverse groups while increasing efficiency in your work environment.

What’s in a certification? There are so many ways small businesses can distinguish themselves from their competitors. Whether the differentiation is in actual services provided, marketing materials, or business practices, there are several ways to uniquely brand your business. Listen for three simple ways that business certifications can help brand your business and help get you that contract.