Make Your Mark Podcast

Send us Fan Mail

In this eye-opening episode of Make Your Mark, Kay Suthar welcomes the unapologetic, dynamic, and multi-talented Maddy Alexander-Grout — the voice behind “Mad About Money.” From building a thriving franchise business to facing £80,000 in debt, navigating burnout, and ultimately receiving an ADHD and autism diagnosis, Maddy’s journey is anything but ordinary.
She opens up about how being neurodivergent shaped her business journey, why she speaks out against injustice on social media (even when it costs her income), and how she turned her struggles into fuel to build an inclusive empire. You’ll hear the raw truth behind building a business as a neurodivergent entrepreneur, how Maddy grew a membership of nearly 400 people, and why visibility and values go hand-in-hand. If you’ve ever felt “too much” for the business world or worried about being fully seen — this episode is for you.

Episode Highlights with Timestamps:
00:00 – Kay introduces Maddy and the story behind their first meeting
01:08 – What being a “multi-potentialite” really means and how Maddy shows up in business
02:54 – Helping marginalized entrepreneurs build visible, values-led businesses
04:00 – How redundancy led to Maddy’s first business — and how she scaled it to 27 franchises
06:13 – The pandemic hits — and her thriving business collapses overnight
07:33 – Building an £80K app that became a “money pit”
08:44 – Burnout, ADHD diagnosis, and the business that nearly killed her
10:50 – The lightbulb moment: How her son’s diagnosis revealed her own neurodivergence
13:46 – Choosing between ADHD chaos and autistic clarity with medication
15:02 – Living with the “fruit bowl” of neurodivergent traits — and making peace with it
16:10 – Writing her first book Mad About Money as a dyslexic entrepreneur
18:57 – Lessons learned from a failed business, and how they shaped her new one
19:46 – Building her £20/month membership to 400+ people and becoming a visibility strategist
21:17 – How her brand now reflects her story — tattoos, hair, book, and all
22:50 – Launching a second podcast, Mad About Business, for neurodivergent entrepreneurs
25:06 – Geƫng banned from TikTok’s Creator Program for supporƟng the trans community
27:00 – Being wrongly targeted by the press and turning hate into visibility
30:08 – How to connect with Maddy and get her book Mad About Money
31:25 – Final words of encouragement for entrepreneurs struggling with identity and visibility

About Maddy Alexander-Grout:
Maddy is a neurodivergent business strategist, visibility coach, and author of Mad About Money. She helps underrepresented and marginalized entrepreneurs grow bold, values-driven businesses by showing up fully as themselves — neurodivergence, queerness, ADHD, tattoos, and all. She’s also the founder of a thriving online membership and host of two podcasts: Mad About Money and Mad About Business. Her mission? To help others feel seen, celebrated, and supported — while making more money in the process.

Connect with Maddy:
Website: https://stan.store/MadAboutMoneyOfficial
Instagram: @maddietalksmoney
TikTok: @madaboutmoneyofficial
Facebook: Maddy Alexander-Grout
LinkedIn: Maddy Alexander-Grout

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse
Email: [email protected]

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Sooz's Journey From Music Grad to Tech Empowerment Leader In this episode of Make Your Mark Podcast, Kay Suthar speaks with the dynamic and inspiring
Sooz from Technology Coaching, a woman making serious waves in the tech world. From studying music and working at Apple to building her own tech coaching empire, Sooz shares how she helps business owners conquer their tech fears, master AI, and build strong digital foundations—without the overwhelm.
If technology gives you the ick, this episode is your antidote. Sooz brings a refreshing, relatable perspective that proves tech doesn’t have to be terrifying. Get ready to ditch the tech headaches and walk away empowered with practical steps to streamline your systems, boost your online presence, and confidently embrace the AI revolution.

Episode Highlights:
00:01:00 - Sooz shares her unconventional journey—from studying music to becoming an Apple trainer and launching her own tech business.
00:05:30 - How essential skills like communication and problem-solving helped Sooz bridge the gap between creativity and tech.
00:07:00 - The six digital competencies every business owner needs: innovation, web presence, social media, cybersecurity, AI, and data.
00:09:00 - Sooz explains why you must feel passionate about tech if you want to keep up with its ever- evolving nature.
00:12:00 - How to treat tech like a team member instead of a burden—mindset matters!
00:13:30 - Sooz drops a powerful kitchen analogy to help simplify your tech setup an systems.
00:14:00 - AI: love it or fear it? Sooz walks us through why it’s essential to learn how to train AI to support  your business.
00:18:00 - The truth about AI’s origins (hello, 1964!) and why you’re probably using AI without realizing it.
00:21:00 - The biggest mistakes business owners make with tech—and how to fix them before it breaks your business.
00:24:00 - The first piece of tech every entrepreneur needs? Your online real estate—Sooz explains what this means and how to secure it.
00:29:00 - Overcoming fear of visibility: how to show up confidently on social media (even if you’re just getting started).
00:34:00 - Kay shares how her early YouTube videos helped her land a £25K client years later—your imperfect progress matters!
00:37:00 - Sooz’s parting wisdom: commit time to tackle your tech. Even small steps create huge momentum.

Guest Bio:
Sooz is the founder of Technology Coaching, a business devoted to helping entrepreneurs master their tech setup and digital mindset. With a background in music, time spent working at Apple, and years of hands-on experience, Sooz brings a unique fusion of creativity and tech- savvy to the small business world. Her 6-pillar coaching system supports business owners with web presence, AI, automation, cybersecurity, and more—all with an emphasis on making tech
approachable and empowering.

Connect with Sooz:
Website: technologycoachingonline.com/quiz
Free Weekly Support: Take the quiz using the link above.

Connect with Kay Suthar:
Website: https://makeyourmarkagency.com
Podcast: https://makeyourmarkpodcast.com
Email: [email protected]

Join Kay on these Socials:
Facebook: https://www.facebook.com/kay.suthar.make.your.mark
Instagram: https://www.instagram.com/kaysutharpodstrategist/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode of Make Your Mark Podcast, Kay Suthar sits down with Alexander Ford—a human behavioralist, marketing expert, and transformational speaker who fuses psychological science with real-world business strategy. From building websites as a 12-year-old to becoming a certified Demartini Method facilitator, Alexander’s journey has been shaped by a desire to uncover the root causes behind human behavior. In this deep and raw conversation, he reveals why most marketing fails, how entrepreneurs unknowingly abdicate their power, and what it
really takes to help customers say yes. “Transformation doesn’t happen through more features or benefits. It happens in truth.” — Alexander Ford

Episode Highlights
00:00 — Meet Alexander Ford: From IT entrepreneur to behavior-based marketing expert
05:10 — The crisis of desperation: Why panic energy repels clients
09:30 — The birth of Measurable Genius and building a results-driven agency
13:15 — The real constraint in your business: It's not your funnel
17:50 — Why most marketing agencies can’t give you clients on demand
22:30 — The identity shift: Becoming the marketer your business needs
26:00 — The lie we’ve bought: Delegating your marketing without owning your message
29:40 — The marketing myth that’s keeping you broke and invisible
33:20 — Why people don’t buy even when they say they want the result
38:40 — The truth your clients are avoiding (and you might be too)
43:00 — Why transformation starts with YOU first
47:50 — Final thoughts: Truth over tactics, identity over strategy

Guest Bio:
Alexander Ford is the founder of a multi-seven-figure marketing agency, a certified Demartini
Method facilitator, and a behavioral transformation coach. With over 10 years in marketing and hundreds of funnels built, Alexander specializes in helping coaches, consultants, and business owners unlock the emotional truth that drives conversions. His work blends neuroscience, behavioral science, and spiritual insight to help clients move beyond tactics and into real influence.

Connect with Alexander Ford:
Website: https://www.alexanderford.com
Instagram: @alexanderfordlive
Facebook: Alexander Ford
YouTube: Alexander Ford

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

Key Takeaways
You Are the Marketer: The biggest mistake entrepreneurs make is outsourcing their
marketing without owning the identity of the message-bearer.
Transformation Before Transaction: Buyers aren’t objecting to your offer—they’re
avoiding their own transformation.
The Power of Truth in Marketing: Honesty, vulnerability, and realness are the new
currency of connection and conversion.
Forget Funnel Tweaks—Focus on Behavior: The real bottleneck isn’t your tech—it’s your customer's mindset and your message.
Success Comes from Self-Sell First: Want your audience to say yes? You must first sell yourself on your vision and be the version of you that already has the results.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode of Make Your Mark Podcast, Kay Suthar welcomes Darla LeDoux, a transformational retreat leader, best-selling author, and founder of SOURCED. Darla has spent over a decade designing and hosting transformational retreats that help people break through limiting beliefs, unlock hidden potential, and create meaningful impact. She shares her expertise on how to plan, market, and execute retreats that truly change lives.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Darla LeDoux
Kay introduces Darla and highlights her extensive experience in running transformational retreats.
05:10 — The Journey to Transformational Retreats
How Darla transitioned from a corporate engineer to a retreat business mentor.
13:20 — The Power of Personal Transformation
Why self-awareness and personal growth are key in creating impactful retreats.
17:40 — Overcoming Fear and Taking the Leap
How Darla moved past self-doubt, financial worries, and external skepticism to pursue her passion.
26:15 — The Essentials of a Successful Retreat
Key components every transformational retreat must include to maximize impact.
30:40 — The Biggest Mistakes in Planning Retreats
Common pitfalls that many retreat hosts encounter—and how to avoid them.
35:10 — How to Fill Your Retreats Without Stress
Why a one-on-one sales approach is more effective than simply posting a landing page.
44:20 — Pricing Your Retreat for Profitability
How to price your retreat strategically to ensure financial success.
50:10 — Supporting Participants Post-Retreat
Why ongoing support is crucial for lasting transformation and how to structure post-retreat programs.

About Darla LeDoux:
Darla LeDoux is a transformational retreat leader, best-selling author, and the founder of SOURCED, where she helps coaches and entrepreneurs design life-changing retreats. With a background in corporate engineering, Darla now specializes in helping people discover their authentic selves, break free from old patterns, and step into their true power.

Key Takeaways:
1. Transformation Starts with You – Your own personal growth directly impacts the experience you create for retreat participants.
2. Successful Retreats Require Deep Connection – It’s not just about logistics; it’s about emotional breakthroughs and energy shifts.
3. Avoid Venue Mistakes – Don’t book expensive locations before knowing your audience’s true desires.
4. Selling a Retreat is More Than a Web Page – Authentic conversations are the most effective way to enroll participants.
5. Support Doesn’t End at the Retreat – A well-designed follow-up program ensures long-term impact for attendees.

Connect with Darla LeDoux:
Website: SOURCED Experience\
LinkedIn: Darla LeDoux\
Instagram: @DarlaLeDoux\
Facebook: SOURCED Experience\
Free Gift: 57-Point Retreat Checklist

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gift from Darla LeDoux:
The Ultimate 57-Point Checklist for Transformational Retreats – A comprehensive guide to planning and executing high-impact retreats. Download it here: SOURCED Experience Checklist 

If you enjoyed this episode, subscribe,

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Unlock Podcast Monetization Secrets! In the final episode of this season, Join Kay as she dives into 3 essential strategies to monetize your podcast, whether you’re just starting or scaling up. Learn how to sell your own products, leverage affiliate links, and sponsor your own show. In this episode, Kay discusses monetizing your podcast with three key strategies to gain further promotion and credibility. These strategies are designed to help podcasters at any stage, from beginners to those looking to scale.

What to expect in this episode:
(00:00) - Mixed Emotions.
(00:20) - Monetization Strategies.
(03:40) - Selling Your Own Products and Services.
(10:58) - Leveraging Affiliate Links.
(14:58) - Sponsoring Your Own Podcast.
(16:28) - Recap of Strategies.
(17:02) - Free Gift and Conclusion

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Join Kay as she discusses the best strategies for promoting a video podcast. Also giving you tips for promoting a video podcast effectively, ensuring that it not only reaches the right audience but also adds value to your business over the long term. Ready to level up your podcasting game? In this episode of Podcasting 101, Kay dives deep into innovative ways to promote your video podcast and maximize its impact on your business. Discover how to leverage your podcast as a valuable digital asset, engage your audience from the start, and create a buzz with a powerful launch strategy.

What to expect in this episode:
(00:00) - The Power of Podcasting as a Digital Asset.
(02:31) - Engaging Your Audience Before Launch.
(04:56) - Planning and Hosting a Successful Podcast Launch Party.
(07:21) - Building a Dedicated Podcast Website.
(09:46) - Leveraging Social Media for Podcast Promotion.
(11:41) - Extending Reach with Newsletters and Blogs.
(13:36) - Enhancing Video Podcasts with Captions and Thumbnails.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Thinking of starting a video podcast but overwhelmed by equipment choices? Join Kay as she breaks it down for you! From choosing affordable, high-quality gear to understanding the essentials like mics, cameras, and lighting, Kay keeps it simple and budget-friendly. Learn why starting with the right setup now can save you time and money later. Plus, discover how video podcasting can significantly boost your
audience's trust and engagement. Don't miss these pro tips to kickstart your podcasting journey! In this episode of the Make Your Mark Podcast, Kay helps beginners to set up their video podcasts with minimal hassle, ensuring that both audio and video are of sufficient quality without overwhelming them with unnecessary expenses. 

What to expect in this episode:
(00:00) - The Importance of Starting Simple.
(03:15) - The Heart of Your Podcast.
(07:51) - A Budget-Friendly Studio Solution.
(12:21) - Elevating Your Video Quality.
(14:46) - Creating the Perfect Visual Atmosphere.
(16:41) - Creating a Professional Podcast Environment.
(18:32) - Planning for Future Upgrades.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Are you familiar with the term 'Podfade'? It's a common challenge many podcasters face, where initial enthusiasm fades due to the demands of consistent content creation. In this video, Kay breaks down what Podfade is, how it can drain your energy, and most importantly, how to avoid it.Kay shares practical tips on staying organized, planning ahead, and keeping your passion alive, ensuring your podcast thrives without burning you out. In this episode of the Make Your Mark Podcast, Kay explains Podfade. It's a term used in the podcasting industry to describe a common phenomenon where a podcast starts strong but gradually loses momentum, eventually leading to its discontinuation. This typically happens when the creator experiences burnout, feels overwhelmed by the demands of producing regular content, or becomes discouraged by the lack of immediate success or audience growth.Don't let Podfade stop you. Take control of your podcasting journey.

What to expect in this episode:

(00:00) - Podfade.
(02:00) - What Causes Podfade?
(05:01) - The Hamster Wheel Effect.
(07:31) - Signs You're Heading Towards Podfade.
(10:01) - Strategies to Prevent Podfade.
(14:01) - Reigniting Your Passion for Podcasting.
(17:01) - Conclusion and Call to Action.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Is podcasting really saturated, or is it just a rumor? Join Kay as ives deep into the buzz spreading across the podcast industry. Don't let fear or misinformation hold you back from launching or growing your podcast! Learn why this rumor is false and how to position your podcast for success despite the competition.
In this episode of the Make Your Mark Podcast, Kay shares that it’s important for anyone considering entering the podcasting space or those who may be feeling discouraged by the competitive landscape. Kay’s insights aim to empower individuals to push past the fear and misinformation, equipping them with the knowledge and confidence needed to succeed. The focus on mindset, education, and embracing new formats like video podcasting provides a comprehensive approach to overcoming the perceived barriers in the industry.

What to expect in this episode:
(00:00) - Unveiling the Podcast Saturation Rumor
(02:24) - The Surprising Power of Video Podcasting.
(04:19) - Overcoming the Fear of Visibility and Tech Challenges.
(04:43) - The Power of Education in Podcasting.
(07:16) - Learning from Successful Podcasters.
(09:20) - Debunking the Podcast Saturation Myth
(14:04) - Taking the Next Steps: Your Podcast Journey Forward.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

Join Kay as she shares the essentials for a successful podcast launch! From understanding if you're truly ready to the key questions you must ask yourself, Kay covers it all. Discover the importance of listening to podcasts, guesting on at least 20 shows, and knowing your 'why.' Plus, get a special giveaway to help you
build a solid foundation for your podcast. In this episode of the Make Your Mark Podcast, Kay shares invaluable insights on launching your podcast
successfully! She breaks down the three essential questions every aspiring podcaster should ask themselves. Understanding different podcast styles and formats and also emphasizes the importance of taking podcasting step by step, learning and improving along the way.

What to expect in this episode:
(00:00) - Assessing Your Readiness.
(00:46) - Podcast Styles and Formats.
(04:21) - Being a Podcast Guest.
(06:01) - Defining Your 'Why'.
(08:01) - Step-by-Step Guidance.
(10:01) - Special Giveaway.
(14:31) - Final Thoughts and Next Steps.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at [email protected]

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com