Make Your Mark Podcast

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In this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Patty Farmer
Kay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.
05:10 — How Patty Built Her Business Empire                                                              The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.
13:20 — The Power of Intentional Networking
Why connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.
17:40 — Scaling to 100,000 Connections in 9 Months                                              How Patty grew her business exponentially by tapping into other people’s audiences (O.P.P.) and strategically curating relationships.
26:15 — The Secret to Community-Based Marketing                                                 Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.
30:40 — Monetizing Your Network: The Right Way
How to turn connections into high-value business opportunities without being salesy.
35:10 — Segmentation and Targeted Email Lists
Why quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.
44:20 — The Importance of Market Research in Business Growth
How Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.
50:10 — Travel, Speaking, and Global Expansion
Why Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.

About Patty Farmer:
Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats and
events to help business owners take their brands to the next level.

Key Takeaways:
1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.
2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.
3. Know Your Value and Price Accordingly – Don’t undercharge—ensure your pricing aligns with your expertise.
4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.
5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.

Connect with Patty Farmer:
Website: PattyFarmer.com
Magazine: Mar

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

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In this episode of Make Your Mark Podcast, Kay Suthar sits down with Elizabeth McQuillan, founder of Flamingo Car Finance and Flamingo Business. Liz shares her entrepreneurial journey, from her background in performing arts and teaching drama to building multiple successful businesses. She dives into how she created a powerful community, scaled her ventures, and why she embraces bold
branding. Liz also discusses the importance of mindset, resilience, and strategic networking in business growth.

What to Expect in This Episode:
00:00 — Meet Elizabeth McQuillan: From Performing Arts to Business Leader
How Liz transitioned from a teacher and performer to a serial entrepreneur.
05:10 — From Side Hustle to Scaling: The Start of Flamingo Business
Her early ventures in theater schools, talent agencies, and business mentoring.
13:20 — The Birth of Flamingo Car Finance
How a conversation with her husband led her to launch a female-focused car finance brokerage.
17:40 — Overcoming Setbacks: Thriving During the Pandemic
How Liz pivoted during COVID-19, built an online community, and turned her business into a six-figure powerhouse in just three months.
26:15 — Branding with a Story: Why Flamingos?
The heartwarming story behind the Flamingo brand and how it symbolizes resilience and partnership.
30:40 — The Power of Boldness: Confidence in Business & Branding
How Liz embraces boldness, wears daring outfits, and stands out in a crowded market.
35:10 — Community Building & Strategic Networking
Her secrets to building a thriving online community, fostering engagement, and scaling a business without paid ads.
44:20 — Final Thoughts: Stepping into One-on-One High-Ticket Coaching
Liz shares her next big move—focusing on one-on-one mentorship for entrepreneurs.

About Elizabeth McQuillan:
Elizabeth McQuillan is a multi-passionate entrepreneur and the founder of Flamingo Car Finance and Flamingo Business. With a background in teaching drama and performing arts, she turned her passion for helping others into a thriving community and multiple businesses. From launching a successful
finance brokerage to hosting powerful networking events, Liz is a bold, vibrant leader who helps women take control of their finances and business growth.

Key Takeaways:
1. Business Growth Requires Community: Liz scaled her businesses through strategic networking rather than paid ads.
2. Confidence is Key: Bold branding and mindset make a difference in attracting the right audience.
3. Resilience in Uncertainty: Even during tough times like COVID-19, pivoting and showing up consistently can lead to major success.
4. Energy Management Matters: Planning breaks, nutrition, and timeouts ensures sustainable peak performance.
5. The Power of Self-Belief: Embracing your uniqueness and being unapologetically yourself will help you stand out and attract success.

Connect with Elizabeth McQuillan:
Instagram: Flamingo Business
Website: Flamingo Business
Free Resource: What Kind of Networker Are You? Take the Quiz!

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Free Resources:
Take Elizabeth McQuillan’s "What Kind of Networker Are

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

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In this episode of the Make Your Mark Podcast, Kay Suthar chats with Aggie Meroni, a social media advertising expert and founder of May Bee Digital. Aggie shares her journey from corporate finance to becoming an international digital marketing strategist. She reveals how she helps businesses amplify their success using powerful Meta (Facebook and Instagram) ads, and offers golden nuggets on avoiding common pitfalls, maximizing ad spend, and creating compelling campaigns.



What to Expect in This Episode:

00:00 — Meet Aggie Meroni: From Corporate Sales to Digital Marketing Maven
05:10 — Understanding Meta Ads: Why Facebook and Instagram Ads Still Work
13:20 — The Truth About Algorithms and Ad Targeting Post-2021 Changes
17:40 — Demand Creation vs. Demand Capture: The Role of Social Media in Consumer Behavior
26:15 — Overcoming Common Mistakes in Digital Advertising
30:40 — The Secret to Effective Ad Copy and Creatives
35:10 — When and How to Scale Your Ad Budget for Maximum ROI
44:20 — Final Thoughts: Why Fresh Perspectives Matter in Advertising




About Aggie Meroni:

Aggie Meroni is the founder of MayBee Digital, a boutique agency specializing in social media advertising for platforms like Facebook, Instagram, TikTok, and Pinterest. With a background in corporate sales and relationship management, Aggie leverages her expertise to help businesses grow by identifying their
unique strengths and crafting tailored ad campaigns. Her results-driven approach has positioned her as a go-to strategist for businesses ready to scale.





Connect with Aggie Meroni:

LinkedIn: Aggie Meroni
Instagram: MayBee Digital
Free Resource: Meta Ads Starter Kit





Key Takeaways:

1. Meta Ads Are Still Effective: Despite algorithm changes, Meta ads remain powerful, thanks to advanced targeting based on user behavior.
2. Demand Creation vs. Demand Capture: Social media ads excel at creating demand for products users didn’t know they needed.
3. The Importance of Creative Design: Eye-catching, authentic ads stop the scroll and compel action.
4. Long-Term Strategy Matters: Effective advertising takes time and ongoing testing of creatives and copy.
5. Fresh Perspectives Boost Results: Having external experts analyze your brand can uncover untapped potential and new ad opportunities.





Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com




Free Resources:

Download Aggie Meroni’s Meta Ads Starter Kit to get started on your advertising journey and unlock the secrets to successful ad campaigns. Connect with Aggie on LinkedIn or Instagram to learn more about her services and expertise.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode of the Make Your Mark Podcast, Kay Suthar sits down with Dr. Mort Orman, the anger elimination expert and author of Dr. Orman’s Life-Changing Anger Cure. They dive deep into the root causes of anger, explore how to break free from its grip, and discuss a life-transforming process to eliminate unnecessary anger for good.

What to Expect in This Episode:

(00:00) — Meet Dr. Mort Orman: From Anger-Fueled Physician to Calm and Collected Expert
(05:10) — Understanding Anger: Why Anger Management Isn’t Enough
(08:30) — Eliminating Anger: How to Identify and Address Root Causes
(13:20) — Are Anger Emotions Good? Distinguishing Productive vs. Unwanted Anger
(17:40) — The Role of Internal Filters: How Perception Triggers Anger
(21:55) — The 3 Key Filters That Generate Anger
(26:15) — Dr. Orman’s Revolutionary Process: Real-Life Client Transformations
(30:40) — Learn About Dr. Orman’s New Book: Dr. Orman’s Life-Changing Anger Cure
(35:10) — Final Thoughts: Breaking the “Once Angry, Always Angry” Myth\

About Dr. Mort Orman, M.D.:

Dr. Mort Orman is a physician, author, and life coach specializing in anger elimination. With over 40 years of experience, he has helped thousands of individuals overcome unwanted anger through his revolutionary process, focusing on understanding and addressing the root causes rather than merely managing symptoms.

Connect with Dr. Mort Orman, M.D.:

Website: DocOrman.com
Book: Dr. Orman’s Life-Changing Anger Cure available on Amazon and other major book retailers.
 

Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaways:

1. Anger Management Isn’t Enough: Traditional methods focus on managing symptoms, but Dr. Orman’s process addresses the root causes to eliminate anger for good.
2. Internal Filters Are Critical: Anger stems from how we perceive events, not just external triggers.
3. Change Is Possible: It’s a myth that anger is permanent; with the right tools and insights, anyone can live an anger-free life.
4. The Importance of Awareness: Understanding the three anger-generating filters can transform personal and professional relationships.

FREE Resources:

Pick up Dr. Orman’s book for a detailed, actionable blueprint on eliminating anger and transforming your life. For one-on-one coaching, reach out through his website for more personalized support.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode of the Make Your Mark Podcast, Kay Suthar sits down with Owen O’Malley, founder of The Investment Club Network (TICN), to demystify the world of investing and wealth-building. Owen shares his inspiring journey from salmon farming to creating a global investment network, and explains how anyone—regardless of background or financial expertise—can achieve financial independence through simple, practical strategies.

What to Expect in This Episode:

(00:00) — Introducing Owen O’Malley: From Fish Farming to Financial Freedom
(04:15) — The Role of Investment Clubs: Teamwork, Support, and Growth
(08:40) — Breaking Down Common Misconceptions About the Stock Market
(12:30) — The Power of Compound Interest: Your Path to a Million
(15:45) — How to Get Started: Minimum Age, Initial Investments, and Time Commitment
(20:10) — Why Everyone (Even Kids!) Can Learn to Invest
(24:35) — Upcoming Events: Learn to Invest in a Safe, Supportive Environment
(28:40) — Owen’s Message: Believe in Yourself and Take the First Step

About Owen O’Malley:

Owen O’Malley is the founder of The Investment Club Network (TICN), an international network designed to make investing accessible to everyone. With over 30 years of experience and thousands of members worldwide, Owen’s mission is to empower individuals to achieve financial independence by mastering the stock market.

Connect with Owen O’Malley:

Email: Anna Rodriguez at TICN                                                                                              Website: http://www.ticn.ie/
Upcoming Event: June 21–23, 2025, at Sofitel Hotel, Heathrow Terminal 5 (Email for registration details).

Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaways:

1. It’s Never Too Early or Too Late to Start Investing: Owen teaches even young children how to understand and navigate the stock market.
2. Investing Isn’t Just for the Wealthy: Start with as little as $200 per month and build wealth over time.
3. The Power of Community: Investment clubs create a safe and supportive environment where members can learn and grow together.
4. Long-Term Thinking is Key: Wealth-building requires patience, discipline, and a focus on compounding growth.


FREE Resources:

Join TICN for a live seminar in London or as a guest observer at an investment club meeting. Experience how the power of community and education can transform your financial future!

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode, Kay Suthar welcomes Andy Nisevic, a leadership expert, former RAF Flight Sergeant, and author of Leadership 101: Don’t Be a Dick. Andy shares his journey from the RAF to becoming a leadership consultant and provides invaluable insights into effective leadership, the importance of vulnerability, and how great leadership directly impacts business success.

What to expect in this episode:

(00:00) — Meet Andy Nisevic: Leadership Expert and RAF Veteran
(04:20) — The Challenges of Leadership Without Training
(10:05) — Andy’s Journey: From RAF Flight Sergeant to Leadership Consultant
(18:15) — The Importance of Vulnerability in Leadership
(24:45) — Transitioning from Military to Entrepreneurship: Lessons Learned
(32:30) — The Two Common Types of Ineffective Leaders
(39:20) — The Power of Creating Personal Space for Leadership Effectiveness
(46:15) — Success Story: How Leadership Training Transformed a Business
(54:05) — Leadership Missteps: Common Mistakes Leaders Make
(01:02:20) — Andy’s Book Leadership 101: Don’t Be a Dick and Key Lessons

About Andy Nisevic:

Andy Nisevic is a leadership expert with over two decades of experience, including 23 years in the Royal
Air Force. Now a consultant and trainer, Andy specializes in helping leaders create thriving workplaces by
emphasizing vulnerability, understanding team dynamics, and embracing the power of kindness. His
book, Leadership 101: Don’t Be a Dick, offers practical insights and lessons for leaders at all levels.

Connect with Andy Nisevic: 

 LinkedIn: Andy Nisevic                                                                                                 Website: https://onedegree.uk/
 Book: Leadership 101: Don’t Be a Dick
Email: [email protected]


FREE Resource from Andy Nisevic:

Schedule a complimentary 30-minute consultation with Andy to tackle leadership challenges in your
business. Click here to book your session.

Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaway:

Effective leadership isn’t about being perfect; it’s about being authentic, vulnerable, and adaptable. Small changes in leadership behavior can lead to transformative results for your team and your business’s bottom line.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode, Kay Suthar interviews Michelle Abraham, a podcast pioneer, entrepreneur, and the founder of Amplify You, North America’s top podcast management company. Michelle shares her journey into podcasting, starting in 2012, and her mission to amplify voices and elevate visibility for entrepreneurs. From navigating early podcasting challenges to embracing the rise of AI, Michelle
provides invaluable insights into producing impactful podcasts and staying ahead in this rapidly evolving industry.

What to expect in this episode:

(00:00) — Meet Michelle Abraham: Founder of Amplify You and Podcasting Pioneer
(04:10) — From Co-Working Spaces to Podcasting: Michelle’s Early Journey
(10:25) — Overcoming Fear: Finding Confidence in Podcasting
(15:50) — How Technology Transformed Podcasting: From Skype to AI Tools
(20:30) — Embracing AI in Podcasting: A Game-Changer for Production
(26:40) — Common Mistakes in Podcasting: Why Perfectionism Holds You Back
(33:15) — Michelle’s Top AI Tools for Podcasters: A Mini Course for Success
(40:20) — The Power of Authenticity: Why Genuine Podcasts Succeed
(46:05) — Strategic Podcasting: Aligning Goals with Production
(51:30) — Final Takeaway: Your Voice is Needed

About Michelle Abraham:

Michelle Abraham is an award-winning entrepreneur and the founder of Amplify You, a leading podcast management company. With over 450 podcast launches and thousands of episodes produced, Michelle is passionate about helping entrepreneurs amplify their voices. Known for her high-vibe approach, Michelle empowers clients to leverage podcasting for connection, growth, and visibility.

Connect with Michelle Abraham:       

Website: Amplify You
Instagram: @AmplifyYou
Podcast: Amplify You Podcast
Free Mini-Course: Supercharge Your Podcast with AI Tools

Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com


FREE Resource from Michelle Abraham:

Discover 10 AI tools to supercharge your podcast production in Michelle’s mini-course. Learn how to streamline your workflow, improve your show notes, and enhance your content with cutting-edge tools. Click here to access the course.

Key Takeaway:

Your voice has the power to inspire, connect, and transform. Podcasting is one of the most effective ways to share your message authentically. Let go of perfectionism, embrace the journey, and explore the potential of AI to amplify your podcasting success.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode, Kay Suthar interviews Erin Dimond, CEO and founder of Impact Fitness Coaching Academy (IFCA). Erin shares her transformative journey from an unfulfilling corporate job to building a seven-figure fitness coaching business. Her mission is to empower fitness professionals to turn their passion into profit. Erin offers invaluable insights into the evolving fitness industry, debunks common
misconceptions, and explains how to embrace AI and marketing strategies to scale a fitness business successfully.

What to expect in this episode:
(00:00) — Introducing Erin Dimond: From Corporate Cubicle to 7-Figure Fitness Business
(06:45) — Turning Passion into Profit: Erin’s Journey to Entrepreneurship
(12:50) — Overcoming Skepticism: How Erin Pioneered Online Fitness Coaching
(19:30) — Crating a Standout Offer: Why Language Matters in Fitness Coaching
(25:40) — Adapting to 2024: From Posting and Praying to Strategic AI Integration
(31:55) — The Power of AI: Tools to Revolutionize Fitness Businesses
(38:20) — Common Pitfalls in the Fitness Industry: Why Beliefs and Stories Hold Entrepreneurs Back
(45:10) — The IFCA Method: A Hybrid Model for Personal and Business Growth
(53:05) — Community is Key: The Role of Proof and Collaboration in Success
(1:01:20) — Final Takeaway: Feel the Fear, Take the Action

About Erin Dimond:
Erin Dimond is the CEO and founder of Impact Fitness Coaching Academy, a program designed to help
fitness professionals scale their businesses online. With over 11 years of experience in the industry, Erin
has guided thousands of trainers, registered dietitians, and health coaches to create sustainable, thriving
businesses. Erin is also the host of The Fit Biz Podcast, where she shares free business training a
mindset tools for fitness entrepreneurs.

Connect with Erin Dimond:
Instagram: @ErinDimondFitness
Impact Fitness Coaching Academy Instagram: @ImpactFitnessCoachingAcademy
Podcast: The Fit Biz Podcast
Website: Impact Fitness Coaching Academy

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Resource from Erin Dimond:
For fitness professionals looking to scale their business, tune into The Fit Biz Podcast or explore Erin’s
free resources on Instagram and her website.

Key Takeaway:
Don’t let fear hold you back. Your beliefs shape your actions, but action is what transforms your
business. Solve meaningful problems for your clients, embrace technology like AI, and lean into proven
systems to build a sustainable and impactful business.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode, Kay Suthar sits down with Jill Lublin, an international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from law school to becoming a PR powerhouse, her expertise in building connections through networking, and the importance of kindness in business. She reveals actionable strategies to boost your PR efforts, utilize social calendars for timely exposure, and leverage networking for growth. Jill also discusses her Kindness Circles initiative and PR Bootcamps, offering practical advice to entrepreneurs, speakers, and coaches on amplifying their message and authority.

What to expect in this episode:
(00:00) — From Law School to PR Powerhouse
(06:15) — The Birth of Guerrilla Publicity
(12:48) — Common PR Piƞalls to Avoid
(19:32) — The Right Time to Start PR (It’s Now!)
(26:47) — Social Calendars as a PR Goldmine
(33:58) — Networking: The 3x3 Rule for Building Strong Connections
(41:05) — Energy, Presentation, and Networking Best Practices
(48:12) — Kindness Circles: A Community for Support and Growth
(55:37) — The Power of Referrals in Business Success
(1:03:20) — Inside Jill’s PR Bootcamp: What to Expect and How to Prepare
(1:10:10) — Final Takeaway: Your Message Matters—Start Now

About Jill Lublin:
Jill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With decades of experience in public relations and marketing, Jill specializes in helping entrepreneurs, coaches, authors, and small business owners grow their authority
and brand visibility. She is also the founder of Kindness Circles, a global community that blends networking with compassion. Jill’s mission is to simplify PR strategies and make them accessible for businesses of all sizes.

Connect with Jill Lublin:
Website: https://jilllublin.com
Kindness Circles: https://jilllublin.com/kindness-circles
Free PR Gift & Masterclass: https://publicitycrashcourse.com/freegift

FREE Gifts from Jill Lublin:
Get Jill’s Publicity Action Guide and attend her Free Publicity Masterclass here:
https://publicitycrashcourse.com/freegift

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaway:
Your message matters, and PR is an essential tool for building trust, authority, and visibility. Start where you are, utilize social calendars, and embrace networking and kindness to grow your brand and impact.

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us Fan Mail

In this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset and

measurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer’s insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.

What to Expect in this Episode:
00:00 — Introduction to Chris Mercer and his journey into measurement marketing.
00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.
00:06 — The Power of Listening to the Market: Pivoting based on customer demand.
00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.
00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.
00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.
00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.
00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.
00:45 — Building Measurement Muscle: Developing systems and growing naturally.
00:52 — Introduction to Profit School: Optimizing team structures and workflows.
01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.

Guest Bio:
Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in their
businesses.

Connect with Chris Mercer:
Measurement Marketing Website: https://measurementmarketing.io
Profit School Website: https://profitschool.com
LinkedIn: Chris Mercer on LinkedIn


Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Podcast: https://www.makeyourmarkpodcast.com/
Email: [email protected]

FREE Gifts from Kay Suthar:

• 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
• 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Key Takeaway:
Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaningful answers, and taking informed actions. Mercer breaks down the mindset, tools, and strategies required to scale efficiently and sustainably. Tune in and learn how to transform your approach to measurement, mindset, and business growth!

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com